Tuesday, December 1, 2009

In which marketing makes the world a better place...

In observance of World AIDS Day...
Via Adland

Today, you can make your status red on Twitter with #red (#red and #WorldAidsDay are already top trending items) and you can follow @joinred to learn more.
You can also learn more making Facebook red at the JoinRed facebook page: http://www.facebook.com/joinred complete with a viral video and an announcement of the new partnership with Nike, entitled "Lace Up, Save Lives". 100% of the profits from the sale of the new launch of (NIKE)RED laces will go to the Global Fund and soccer-based programs that help fight AIDS in Africa.

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