The Marketing Society Blog

American Express Panel Recap

2011-11-12T12:32:00.002-05:00

This past Wednesday Marketing Society had a panel from American Express. The panel consisted of all recently Stern graduates who had interned at American Express and then gone on to work there in Marketing. First there was a moderated discussion led by American Express' campus recruiting head. She asked the panel questions about their favorite and least favorite parts of working for Amex and to explain what exactly they do in each of their different departments. There was then a chance for any of the members to ask questions to the panel. Finally, after that there was time for all of the members to network with the panel and ask them any other questions.

Blogger Panel Recap

2011-11-05T13:54:00.003-04:00

This past Wednesday Marketing Society partnered with EEG (the Entrepreneurial Exchange Group) to co-sponsor a blogging panel. The panel featured three bloggers one from Thrillist, one from HackCollege, and the last from Swagger. There was a moderated discussion where the bloggers were asked questions like how did they get involved in blogging, how anyone can start a blog, and how blogs have turned into businesses. They exlpained how online advertising on blog works and the advantages and disadvantages to things like Google AdSense and direct promotion. It was cool to see the blogging perspective from all sides; fashion, humor, and lifestyle/city events. The biggest advice the bloggers had was to go into blogging with some sort of goal in mind and to never start a blog just to make money.

A Cynical Yet Resonating Take on Steve Jobs' Death

2011-10-30T17:16:00.002-04:00

The deification of Steve Jobs is Apple's greatest marketing triumph to date

It is not enough to love your products anymore; when the people who created them die, you are now required to enter a kind of spiritual decline yourself

The deification of Steve Jobs was swift and amazing, an app that rose only in death. Jobs is now America's Princess Diana, a figure of tragedy, representing transformation, Jackie Kennedy being too long-dead to do it, and Michael Jackson too weird. I find this strange, because Jobs's real legacy was the way in which people now routinely ignore each other in public because they are playing with their iPhones and iPads. As ever with a new form of communication, one of the things you can do is communicate your indifference better.

I had an iPhone but I was relieved to lose it because it swallowed so much of my time in pointless ways. I enjoyed following myself down a street, as a dot on a map, for instance, but all I was really doing was being both CIA operative and target in a tiny movie of my own life. I also think, as others have noted, that the products look like children's toys. Beautiful simplicity, say the fans, but more simple than beautiful, made for CBBC. The equivalent 40 years ago would have been blind adherence to the ideology of Habitat.

But I am in a minority. Jobs's death has stopped the clock. As the corpse cooled, all aspects of his life and legacy were detailed by a prostrate media. He is now, just a little too late to enjoy it, the world's most famous man, one pixel short of saviour. His memorial service last Sunday was covered by the broadsheets, who reported that the golden triumvirate of Bill Clinton, Stephen Fry and Bono appeared to mourn and rend their garments. This made me laugh, I am afraid, because if the question "Which global celebrities are most likely to attend the memorial service of Steve Jobs?" was asked on Family Fortunes the top answers would surely be – Bill Clinton, Stephen Fry and Bono. Who else could it be?

Some of the mourners, appropriately, tweeted their loss, which I am sure Jobs would appreciate, being the world's chief facilitator of manufactured emotions in 140 characters or less. The more general population, who are practised in responding to the media's idiocies, obediently responded. They were told they have lost something precious, and so the more credulous grieved. Logos representing Jobs's death were designed, circulated, fought over and abandoned. Apple shops became instant shrines at which iPads transformed themselves into representations of flickering candles, which was chilling because, as you know, computers can't mourn. Some iPads were, bizarrely, left at the shops as an offering, as if modern gods demand not chickens, but small electrical goods, to soothe their rages. (Dear God – please restore service!) I still suspect that Apple employees left them there and retrieved them when the cameras went home. To donate a £400 iPad to a billionaire's makeshift shrine is a very un-Apple gesture, because it is unprofitable. Others left apple cores, which is merely littering with a mad sense of purpose.

How to unpick this? Grief as a global phenomenon is not new. It is essentially media-led (it fills and sells papers) and it always leaves a bitter taste, because for every stranger you think you mourn, there is a friend you forget to remember. These relationships are false and imagined and always created with the rich and powerful, which makes me wonder if it is the lifestyle, not the life, we praise when we turn to Jobs. It is ordinary bowing before power, just rather odder because the Apple products have a bright marketing sheen of democracy – we are all equal before the world wide web – which is ridiculous, considering how few can afford them and how aggressively the company protects its software.

But I have not seen it for a CEO before. Could it be that the eulogies for Jobs are a new expression of pure materialism? It is not enough to love your products; when the people who created them die, you are required to enter a kind of spiritual decline. What does it mean to weep for the inventor of the iPhone? For me it is Apple's greatest marketing triumph and the very opposite of a spiritual experience.

This is easy for Apple to manage, as newspapers inexorably ease from editorial to advertorial. There are now, quite often, double page spreads about yogurt, and worse things than yogurt. The reason is profit. Recycling press releases is cheap, because PRs are unlikely to libel their own clients. Just last week I received an invitation, via email, to plug a product which would heat my swimming pool, if I had one, which I do not. A new swimming pool heating system is not in itself news, but a news hook is attached, making a broader point in hope of making it into the paper – UK entrepreneur confirms luxury market is buoyant despite global recession. I am invited to lunch with supermarket PRs, to dine in restaurants for free and sometimes to try out beauty serums, or, as I call them, slimes. These are products in search of a page, and they are not news.

No, this the churnalism so wonderfully detailed in the Guardian journalist Nick Davies's obituary of the newspaper industry, Flat Earth News. It was rampant in the life of Jobs, and at his death it achieved a kind of apogee. Last month the New York Times ran an editorial entitled You Love Your iPhone. Literally. It argued that people respond similarly to images of the Apple logo and images of the Pope; iPhone users, the author stated, after performing tests on babies, literally loved their iPhones. I was shown this editorial by a PR. Even he was amazed that a company should get such coverage or, to give it its proper term, idiotic drooling. Again, this is odd, because the technology Jobs created is destroying newspapers. It makes me wonder if my trade has developed, en masse, Apple-themed Stockholm Syndrome. We love our murderer.

The truth? In many ways Apple is just another very profitable company, which in July announced that its revenues were $28.57bn, up 90% year-on-year, with profits of $7.31bn, up 124% year-on-year. It is visionary in its products and marketing techniques, but conventional in its working practices and goals. It is, like most world-munching corporations, a feudal hierarchy. There is nothing visionary in transferring the manufacture of your products from the US to China, and subcontracting the work to other companies, thereby circumventing labour laws, as Apple did 10 years ago. The working conditions of those who manufacture the products are appalling and ill paid. Not even the glorious design of whichever number iPhone we are on now could keep the "cluster" of suicides at the Apple supplier Foxconn's main manufacturing plant in Longhua out of the news last year. Overtime in these factory cities is often forced, not voluntary, and with every article puffing the i-Must-Embrace-the-Future-Or-Die, there will be more forced overtime as the factories race to meet demand the newspapers create. All the horrors are there, if you look for them. According to China Labour Watch, Apple pays just £3.99 for the production of your £600 iPhone, and it is the workers who pay for their – and our – greed, so we can tweet and be moving dots on a map. As Mike Daisey said, also in the New York Times, Jobs could have done something about this. He could have really changed the world. He chose not to.

(Tanya Gold, The Guardian)

Dean Menon Comes to Marketing Society Recap

2011-10-28T16:08:00.003-04:00

This past Wednesday we were lucky enough to have Stern's new undergraduate dean, Geeta Menon, come and speak to the Marketing Society. Dean Menon was a member of the Marketing department faculty for over 20 years and was at one time advisor of the Marketing Society so it was nice to hear her perspective about marketing. This meeting was different than our usual ones as it was not Dean Menon giving us a speech or lecture it became a dialogue between the dean and all the members in attendance. She asked us what we did in Marketing Society and what we go out of being members. She also asked us to give her our wishlist of things we would like to become a part of Stern. It made for a really nice and interesting discussion and everyone on both sides learned a lot.

DoSomething.org Marketing Society Recap

2011-10-17T22:49:00.004-04:00

Today we co-sponsored an event with Net Impact's Major Series where we got to hear from the COO of DoSomething.org, Aria Finger. Ms. Finger talked about the importance of cause marketing as well as the way non-profits need to brand themselves to stand out. She showed clips to represent different types of cause marketing from both for-profit and non-profit companies. We also discussed the different things we associate with for-profit brands versus non-profit brands. At the end of the meeting, along with a quick Q & A, Ms. Finger helped us brainstorm ideas for the Good Project and what we can include in our call to action video for Water Collective that we are filming during Wednesday's Good Project meeting.

Porter Novelli Meeting Recap

2011-10-16T11:29:00.002-04:00

This past Wednesday, the Marketing Society had Israel Mirsky, the EVP of Emerging Media and Technology, at Porter Novelli, a PR firm. Mr. Mirsky talked to our members about why PR is becoming the most important marketing tool a company has. He also explained the major differences between PR and advertising. As well as share with us the ways PR is changing how marketing works and will continue to do so in the future. Throughout his presentation he welcomed questions and there were quite a few very interesting question and answers along with even more questions once he concluded his formal presentation.

ABC Research comes to Marketing Society

2011-10-10T18:53:00.004-04:00

Last Wednesday, we were lucky enough to have a speaker named Charles Kennedy who is the SVP of Research at ABC Televsion. While everyone munched on sandwiches and cookies from A New Creation Bakery, Mr. Kennedy told us all about what it is like to work in market research specifically for a major television network. Mr. Kennedy spoke about the new shows premiering on ABC this season and we discussed Pan Am vs. The Playboy Club. After Mr. Kennedy's talk there was a Q & A where a lot of good and interesting questions were asked. It was a great event with a huge turnout.

Don Draper Invents Facebook Timeline [VIDEO]

2011-09-27T22:57:00.001-04:00

Spot on, as always Don.

http://mashable.com/2011/09/27/mad-men-facebook-timeline-mashup/

Marketing Society Meeting Interbrand Recap

2011-09-23T14:21:00.003-04:00

This past Wednesday we were lucky to have Kim Lundgren Senior Director, Strategy from Interbrand come speak to us about what Interbrand is and what they do. While all the members munched on dumplings Ms. Lundgren spoke about Interbrand's believe of "Creating and managing brand value." She explained that Interbrand is one of the world's largest brand consultancy firms and they work with many well known brands like AT&T. At the end of Ms. Lundgren's talk we had a really dynamic Q & A where a lot of interesting and informative questions were asked. It was a great meeting and we had over 50 people attend! Everyone get excited for next week when we have Red Bull coming to speak.

Recap from Marketing Society Kick-Off

2011-09-20T20:23:00.004-04:00

Last Wednesday was The Marketing Society's official kick-off event! We started out the meeting by introducing the eboard and talking about our social impact initiative, The Good Project. Once lunch, chicken or lamb over rice, arrived there was a short break before we resumed to play Brand Bingo. Brand Bingo is where there are pieces of famous logos or slogans projected on the screen and everyone had to try and guess what the companies were and see which ones were on their bingo boards. There were a few tricky ones but in the end we had quite a few bingo winners! Sorry for the lack of pictures this week in all of the kick off excitement I forgot to actually take any but promise every post from now on will have a few.

London Fashion Week Digital Marketing...Deja Vu?!

2011-09-19T20:33:00.003-04:00

(from MASHABLE Business 9.19.11)

How London Fashion Week Is Going Digital

London Fashion Week, which kicked off Friday, is showcasing an increased commitment to all things digital this season. Designers and retailers are giving consumers around the world better access to shows and events than ever before through live, online showcases and digitally enhanced retail experiences.

Real-Time Access

Following partnerships with New York Fashion Week for the past couple of years, Twitter is focusing on London Fashion Week for the first time this season as part of a wider drive for the UK market. (Twitter opened an office in the capital earlier this year.)

The British Fashion Council (BFC) is working closely with the service to promote conversation around LFW using the hashtag #LFW, and by mentioning the official @LondonFashionWk account. The account tweets live updates from backstage and front of house, and hosts a series of Q&A sessions with guests such as BFC chief executive Caroline Rush and Newgen designer Louise Gray.

“The real-time nature of Twitter makes it a great way for people to find up-to-the minute information about events they care about … [including] London Fashion Week,” says Rachel Bremer, Twitter’s European communications director. “We’re really excited about how the British Fashion Council and brands like Burberry will be using the platform to help people all over the world feel like they’re sitting on the front row.”

Clara Mercer, marketing manager for the BFC, says that the digital push this season is designed to expand LFW’s geographical reach. “London has always been at the forefront of innovation in the industry, and we’re aiming to continue that by using technology in a way to promote our designers further to global markets,” she says.

Meanwhile, Burberry – always one of the highlights of the London Fashion Week schedule when it comes to digital – is set to introduce consumers to further innovations through its social media platforms.

Beginning Monday at 4 p.m. BST (11 a.m. ET), the brand will be posting Twitpics of every look from its Spring/Summer 2012 collection on Twitter, moments before the models hit the runway. Mobile-friendly livestreams are being hosted on Facebook, burberry.com and China’s Twitter and YouTube equivalents.Burberry’s Instagram account is being taken over by photographer Mike Kus, the most-followed Instagram user in the UK, for the duration of the show. The show’s album will later be made available on iTunes through its on-demand service.

Taking Digital Into the Offline Space & Vice Versa

The British Fashion Council has revived its digital schedule of livestreamed shows and fashion films this season. This time content is curated under different themes, such as ready-to-wear and accessories, to make it easier for consumers to follow the areas they’re interested in.

The same videos airing online play for a second time on an LED billboard at the entrance to LFW’s Somerset House headquarters, as well as a new space within the tents known as “the cinema.” In addition to rolling films and daily designer highlights, the cinema is also hosting live Q&A sessions with some of the film’s creators, including Jaime Perlman, art director of Vogue.

Bonus video content is also embedded throughout event spaces, which can be pulled up with augmented reality app Aurasma. The LFW logo and aspects of The LFW Daily newspaper, including its covers, come to life when scanned, for instance.

Topshop is also playing video of the nine shows its hosting at a purpose-built screening room in its Oxford Circus store. These can also be accessed online through topshop.com. In addition, the retailer is hosting public, in-store workshops with figures such as Yvan Rodic of style blog Facehunter and Alexander Fury ofShowstudio to shed light on the world of fashion and film in the digital age.

On the luxury side, Burberry is continuing its Runway to Reality events in 46 stores globally this season. Those invited will once again be able to watch the show live, and then pre-order certain items from the collection via in-store iPads, for delivery within just eight weeks.

Meanwhile, U.S. brand Kate Spade is pushing the launch of its new Sloane Street store in London with a guerrilla marketing campaign. The brand delivered flowers to influential London-based bloggers, encouraging them to wear the flowers to enhance their fashion week wardrobes and to tweet using the #popofcolor hashtag.

The Museum of London is also aiming to bridge the gap between the online and offline space this season. The museum released its collection of early twentieth-century fashion photography from the studios of Bassano Limited and put it online for public access. More than 3,000 glass negative plates documenting clothing, fashion and accessories, and taken between 1912 and 1945 are included.

Hilary Davidson, curator of fashion and decorative arts at the museum, says that the Bassano collection was chosen because of the “rich range of content” it proves. “The wonderful images reveal a lost world before professional models, Photoshop and strong brand control.”

Online Initiatives

Further online initiatives in time for the fashion week season include the unveiling of a new online magazinefrom luxury department store Harrods; a blog called Everything but the Dress from accessories brand Kurt Geiger; and the launch of Topshop’s Tumblr in a bid to provide a “new and very visual way” to inspire consumers.

Lastly, nine of the UK’s most influential bloggers — including Kristin Knox of The Clothes Whisperer and Laetitia Wajnapel of Mademoiselle Robot — are collaborating on one super-blog called Style Tribe, under the Glamour.com umbrella. The mag is also launching a competition to find a 10th contributor who will join the lineup for next season’s shows.

Social Media and Your Identity

2011-09-19T20:28:00.002-04:00

WHY MAINSTREAM SOCIAL NETWORKS COMPLICATE OUR IDENTITIES

This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

Jamie Beckland is a digital and social media strategist atJanrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement. He has built online communities since 2004. He tweets as @Beckland.

People are naturally social creatures. That’s what makes social media such a powerful concept. Social media channels allow human beings to sort themselves into groups and factions seamlessly, and maintain intimate relationships at greater distances than ever before.

But as anthropologist Herbert Spencer describes in his theory of the social organism, society is a system of interrelated parts that operate interdependently. Social media users understand that concept intuitively, and segment their relationships accordingly.

For instance, you are not the same person at work as you are among friends on a Friday night. The things you talk about, the vocabulary you use and the friendships you maintain in different contexts are the products of years of learning how to interpret relationships cues. From flirting to non-verbal communication, the way we present ourselves to others is constantly shifting based on whom we are talking to, and why.

The current social media environment has evolved to reflect this reality. It is made up of a number of independent social channels (Facebook, Twitter, LinkedIn, Foursquare, etc.) that allow users to create and maintain separate and distinct parts of their identity with different social circles. For example, your friends are on Facebook, but you find business colleagues on LinkedIn.

This disconnect creates complications for anyone attempting to use social data to connect with customers or prospects. Where do you find the most appropriate audience? Do marketers need to maintain an ever-increasing number of individual social channels? How can we create a system that is scalable?

How Google+ Makes Social Networking More Confusing

The Google+ approach aims to simplify managing relationships, but ultimately fails because it works against people’s natural behavioral patterns. This is why Google+ faces an uphill challenge to adoption. Google+ allows users to define their own “circles” of contacts, like “High School Classmates,” “Family” or “Classic Car Fans.” The platform seeks to merge distinct interaction groups together into a unified experience. Users spend time creating the circles they want to share with, a tactic that helps push information into your contacts’ streams.

But the system breaks down once you try to consume content from a variety of different sources in your own stream. Suddenly, college roommates are mixed in with professional contacts, or people you’ve never actually met. This requires additional cognitive effort of the user to filter content by relationship, rendering the experience frustrating and confusing.

Social Networks Come With Baggage

Initial response to circles was positive, but was driven more by the temporal desire to refresh and bucket one’s relationships. Since Facebook’s popularity surge in 2008, people haven’t really been asked to categorize their friends in a social network. And naturally, in the course of three years, a user’s interpersonal relationships have likely evolved. Maybe you moved, and no longer see your old neighbor anymore, or your relationship has changed.

People grow, reinvent themselves, move to new cities and find new interests. Hanging on to your baggage from five years ago is actually a huge hindrance, and the psychic energy to maintain those old selves is more than we can cognitively manage. Therefore, we gravitate toward manageable and flexible social networks that change along with us.

Multiple, Smaller Social Networks Are Inevitable

In fact, since people are already comfortable managing multiple versions of their personas, it’s more likely that we will create increasingly narrow identities across multiple services, rather than defining ourselves on one platform. Fred Wilson writes about the nine identities he maintains on a regular basis, with full knowledge that this is just a smattering of the total personas he has created online. There’s much value in having distinct identities for different purposes — entire businesses like About.me are built on maintaining them.

Marketers must learn to identify and adapt to these different identities. They inform the potential social media interactions between a customer and a brand. For instance, messaging and status updates for one product should be tackled very differently, depending on the social channel. For example, the Droid Users group on LinkedIn may be interested in a device’s productivity benefits, while the Droid Facebook Fans may be more inclined toward gaming apps.

Additional narrowly cast identities, in fact, become the key to understanding the psychographics of users. An individual who explores a sailing forum, and is also an expert in the TiVo community, seeks a unique perspective that no large umbrella social network can fully provide. For social marketing to succeed, it needs to study the myriad of contexts and networks in which people identify themselves.

How To Create Marketing Value in a Multi-Node Social Landscape

Unfortunately, the large social networks are too busy competing with each other to tackle the challenge of various user identities, of an evolving view of consumers aggregated across multiple identity platforms. Instead, social networks run toward their defined identities: Facebook for friends, LinkedIn for business, etc. They do not represent interests or values in any significant way.

The challenge for marketers, then, is to create this structure themselves. Businesses must dissect the various selves that people choose to represent them in any given interaction (or transaction). By tying together multiple identities, marketers now have the power to create a more nuanced, unified understanding of their customers than ever before.

Image courtesy of iStockphoto, mammamaart

http://mashable.com/2011/09/01/social-media-identities/

Saks Names First Ever CMO

2011-09-18T12:45:00.001-04:00

Saks Inc. has promoted Denise Incandela to chief marketing officer of Saks Fifth Avenue, a new position at the firm.

Incandela will continue to serve as president of Saks Direct, which saw comps gain 50 percent in the last quarter. The company projects it will need more distribution fulfillment capacity by mid- to late-2012 and is considering e-commerce for the retailer’s off5th.com site, which is currently an informational site, Incandela said previously. Recently, the luxury retailer launched a regular flash sale site at saksfashionfix.com, after testing the flash sale format for months on a sporadic basis. In 2009, saks.com began shipping to multiple countries.

“Denise is a proven leader, a strategic thinker, and a great executor who has led the development and extraordinary growth of Saks Direct,” said Stephen I. Sadove, chairman and chief executive officer of Saks Inc. “Denise’s experience in maximizing and capitalizing on customer insights, data analytics and digital marketing will be of tremendous value in driving more integrated marketing initiatives across our lines of business.”

Incandela joined Saks Fifth Avenue in 1999 and held the titles of senior vice president of business development; group senior vice president of Saks Fifth Avenue, and executive vice president. Prior to joining Saks, she was a consultant at McKinsey & Co., working in the retail practice and with Saks Fifth Avenue, which was a client.

Incandela will continue to report to Sadove. Kimberly Grabel, senior vice president of marketing, will report to Incandela. Terron Schaefer continues as executive vice president and chief creative officer, reporting to Sadove.

http://www.wwd.com/retail-news/people/saks-names-denise-incandela-chief-marketing-officer-5165560?src=twitter

Newsletter 9.11.11: Marketing NY Fashion Week

2011-09-13T23:42:00.002-04:00

By Emmett Wilson, Industry Manager

SUNDAY, SEPTEMBER 11, 2011 – ISSUE 1

Fiat Gets Fashionable

Fashion’s Night Out at Gucci. Champagne? Check. Mouth-watering models? Check. Awkward tourists climbing into a Fiat 500? Uh…Check! Far from a PR stunt, the unorthodox display just inside Gucci’s 5^th Avenue store was the debut of the new partnership between the two iconic Italian brands. In past Gucci-Fiat campaigns, luxury has failed to rub off on the car company’s practical, modestly priced products. This time, Gucci’s creative director has created a bold campaign that will better integrate the two brands. Not only will interlocking G’s appear on the Fiat 500’s wheels, but Gucci will be launching a highly anticipated accessories line incorporating Fiat’s red and green racing stripe. (Huff Post Fashion)

Tiffany & Codes

By combining guerilla marketing with the newest digital tactics, Tiffany & Co. was able to draw thousands of visitors to its 57^th St. Store this Fashion’s Night Out (I know- I was there!). Though I was drawn to the event simply by the desire to see and be seen, I can guarantee that a throng of Thursday night’s guests had scanned the QR codes that had been distributed that morning in four strategic Manhattan locations. Yes, the codes appeared on cookie icing. And yes, they were handed out by 16 Audrey Hepburn look-alikes. Can you say brand recognition?

For more on FNO marketing, see http://mashable.com/2011/09/08/fashions-night-out-digital-guide/

Burberry Finds a New Model

A strategic model, that is. As if there were any question about the where fashion marketing is headed, Burberry has just allocated a whopping 60% of its latest marketing budget to social media. For its new women’s fragrance, Burberry Body, the luxury brand rolled out major Facebook, Foursquare and Youtube campaigns. The socially savvy tactics generated 225,000 sample requests from Facebook users, 57 million hits for its Youtube ad and sent complimentary bottles to the Foursquare Mayors of 21 Burberry locations. http://fashionablymarketing.me/2011/09/burberry-digital-marketing/

New Platform off to a Runway Start

Lyst.com has just launched an exciting new platform that will surely take Fashion Week by storm. Following each show, this Twitter-like Runway Tracking feature will display images from the collection, and viewers will be able to “follow” their favorite pieces and items. In the coming months, followers will be notified the second their items debut on the racks. Prouenza Schouler, Diane von Furstenberg and Oscar de la Renta are among the A-List designers already participating. (PR Newswire)

Euro RSCG Event Recap

2011-05-02T08:35:00.003-04:00

Brian Weston (Account Director ) - Euro RSCG 4.27.11

What do you think about when you hear ‘Home Farming’?

- Victory gardens

- Herbs etc.

What is a key trend now?

- We are in a midst of a gardening renaissance – it is a better way to eat and live and it has caught

on in the mainstream media

- Even if some people don’t do gardening, it is a aspirational activity for many

- Farmers markets have more than tripled in the last 10 years

- Example: The Food Fight with Jamie Oliver who has been trying to change the way people eat at

home and at school

Why now?

- Behavioral changes: people stay at home more; they put off major purchases, use coupons,

lower the heat, reduce travel, buy more store brands, search for bargains online, make meals

from scratch, and conserve household goods.

- Strong obesity trends amongst US adults

How has this impacted marketing?

- Often companies use words such as ‘basic’, ‘simple ingredients’, ‘sun’ even if their products are

not healthy. There are no FDA requirement of using the word ‘Natural’

- Marketers have started to use more of these codes due to renewed interest in Nature cues

We saw an opportunity

Marketing now is not about the messages, it is about delivering experiences. People do not want to be

educated about products on Facebook; it is about offering a valuable experience. If they learn more

about your product in the meantime, that would be optimal.

Triscuit

-Delicious, addictive.

-Also has negative profile – could be dry and salty

-Been around for 100 years

-Uses 3 ingredients

-100% wholegrain

-Targets 35-44 year old women: she values quality relationships. She is part of a fast growing

demographic on Facebook and likes to share photos online, she still sends electronic greeting

cards.

So how does a brand like Triscuit stand out in the sea of sameness- become a brand of action.

Home Farming Movement

- Paid integration onto The Ellen Show

- Homefarming.com – consumers don’t just want to enjoy a product, we have to give people

value and show them what it means to be in something -> give consumers information about

when and how to plant different vegetables and herbs (gardening for dummys idea)

- Offer little rewards that can be shared on Facebook

- Use Facebook as a link- most people, especially target market, do not use more than one social

network platform

- Ongoing blogger outreach- looking for online websites e.g. about heath & wellness, parenting,

gardening etc, and look for conversations about gardening and sustainability and talk about your

product in a way that it is not spam – add value to their conversation

- Home Farming Day in 2011 with live webcasts

- Placement of Triscuit seeds in gardening stores – seeds in the biscuit – picked the ones that

were most easily planted because not everyone is skilled in gardening

- Urban Farming partnership – created and funded 65 community/urban farms

How have we done so far?

- Over 30000 registered homes and counting

- 462 million unpaid impressions

- United States Department of Agriculture talked about Triscuit as an example of what is good in

marketing now

- Helped to contemporize the brand: it is more than just a snack, improved taste perception,

became company who cares about the environment, delicious way to eat healthy

- Sold more crackers by gaining new customers, increased share, base velocity of growth

Closing Thoughts

3 things brands need to do now that they didn’t have to as much before:

- Integrity-if you do not perform ethically there will be a backlash that destroys all your previous

good work

- A Point of View – how does products intersect with people’s lives

- Courage- be prepared for a lot of negative feedback. E.g. on Facebook page

The social cause does not necessarily have to match the product, it should not be too focused on marketing, otherwise it will be boring and people will not take notice

There might always be contradictions but what it comes down to is do you champion good social behavior through marketing.

Joel J. Ehrlich Event Recap

2011-04-21T15:13:00.001-04:00

Joel J. Ehrlich- President of The Harmony Group LLC

4/20/11

What Is Marketing?

- Everything that happens from a point when a product is manufactured and produced to when it

is purchased.

- EVERYTHING to make someone buy something

- The real fun of marketing is observing consumers as though you are a psychologist

- It is so important. E.g. most people in the US do not know who the US Secretary of Defense is,

whereas people in Europe would know straight away. What is the problem? Lack of marketing.

- Constantly changing.

What Do You Need?

- Learn to be comfortable asking questions and asking the right questions-best way to learn about

people

- Don’t get caught up in the academic approach to marketing

- Need to know the subtleties and need to know everything – make sure you are constantly

checking marketing resources/blogs etc (list of recommended resources at the end of notes)

- Should take a psychology class to understand how the brain works

How Did Marketing Begin?

- In order to see the future, you must be a student of the past

- Example of when a woman wanted to pick up a man, she left foot prints in the sand. This is

marketing herself – there is clear direction and purpose

- About bringing people and products/services together

- Must open the door for an emotional connection and attachment, understanding the

psychological insides of a human being.

Key Trends

The consumer is the most important - they control everything.

- They have the power to dictate where, when, how and from whom something is delivered. This

is new for marketing.

Content delivery and access is changing – delivering content to be noticed using media, which is how

you get marketing to people, it is the delivery system and the tool to communicate something. People

want to be entertained.

- Branded entertainment – delivering an experience e.g. product placement in a movie. These

can work really well and have great potential (check out Batman Onstar). However, celebrity

endorsements also have problems because they can easily become ‘lame’ or ‘stupid’ or viewers

get caught up with celebrity rather than the product. There are more mistakes in this area than

other areas in marketing.

- Digital Media – taking already existing content or newly created content and delivering them

electronically.

Tools are changing

- IPTV- Internet Protocol TV, TV channels are delivered online and give viewers opportunity to

interact with media and information. Future = more interactive commercials.

- Mobile marketing- bigger use to be better but it is not anymore

- Social Media is growing extremely fast but has pitfalls – people don’t know how to use it

properly, too many assumptions and people forget about platforms.

- Marketing in Games – growing very fast and using more product placement, understanding

where people spend money. 18 billion dollars was spent on virtual dollars.

Changing demographics and targeting

- Largest growing is Hispanic population (50 million out of 313 million US population), African

American at 13%. Need to know their family values, where they live etc

- Aging populations

- Marketing to children

- Marketing to women – role of women becoming more prominent in society, but still maintaining

role of making household decisions

- Micro-targeting using hyper-local marketing

Recommended Resources

- PR2.0

- Mashable

- Blogstorm

- Seth Godin

- Duct Tape

- The Marketing Minute

- PSFK

- Trendhunter

- Marketingvox

- What’s Next Blog

- Social Media Explorer

- I Believe in Advertising

- Only Dead Fish

- Grokdotcom

- Emergence Marketing

- Brandflakebreakfast

- Brandautopsy

- TechCrunch

- AllThingsD

- AVC.com

- http://sethgodin.typepad.com/

- Fourhourblog.com

-Logic + Emotion

-Ad Rants

-Web Strategy

-Brainsolis.com

-Brand as Business Bits

-Marketing Pilgrim

-Church of the Customer

-WSJ

-NYT

-Brandweek Magazine

Marketing Panel With Pepsico and Dunnhumby Event Recap

2011-04-18T21:39:00.003-04:00

Summary of Q&A

There are so many different professions within the marketing field, how did you narrow down the

options to the one you’re working in now?

- Many of the panels members did not necessarily start with a major in marketing, they ended

up working in their current field mostly through their other interests, for example data mining,

math, technological platforms etc. which lead them to an interest in marketing.

What are the biggest challenges you face in your job and how did you overcome them?

- Establishing yourself in a large organization, understanding acronyms, Investing and continually

building trusting relationships with clients

- Comes with experience, also remember to get the little things done and done well

What skills do you think is most important to get hired?

- Ability to adapt to change and try a different way of doing things. The world of marketing has

shifted to being more data-driven, and there are always new channels that didn’t exist before

- Make sure your social profile is corporate-friendly

- Need to be digital savy- understanding all the different platforms

How important is an MBA?

- Could help in the long-run working for a large organization

- Everyone is more balanced in a small organization

- MBA could offer more networking and broader benefits

- Overall they don’t feel there is a correlation between years spent in school and how successful

they are within marketing

- However more specialized fields e.g. data mining etc. having a MBA could be a huge advantage

How different is working in NYC compared to working somewhere else?

- In reality the difference is not wide, NYC has a faster pace, longer hours and more concentrated

central talent pool, more pressure to perform – these could drive innovation

Working in NYC usually means working at Headquarters and therefore means have to be more

professional, chances of bumping into CEO etc.

- Depends on what you’re looking for and where you grew up (if you come from a big city, you

might find it easier to transition)

Do you feel the current social media platforms will mature faster than we expect, and new platforms

will be needed? Do you think there is still great potential in platforms like Facebook and Twitter?

- All these new channels have great potential, all along the spectrum

- Facebook is only scratching the surface of what they could achieve. Facebook is so integrated in

everyone’s lives. There are so many applications of this data that we have not even seen yet.

- Usually these platforms have a 2 year timeframe with Facebook and Twitter as exceptions.

An interesting factor to consider is when you get to the generation that does not want to be on

the same platform and the same network as their elders e.g. parents

How available are positions in your company and how competitive are they? What are the promotion

possibilities?

- Dunnhumby always has open positions at entry levels and to move up to because the company

is growing. Promotion opportunities- there are lateral, international opportunities etc

- It is really competitive, but if they find the right people they will make space and find jobs

for them. It is a really tough market place but there is huge value of just being yourself and

understanding why you want to work there.

- Often the basics are overlooked by candidate e.g. stock question: what do we do?

- If you are passionate then it is hard to be successful, then it is not about competition but where

you want to work?

Do you ever question what you do?

- It is normal to be attacked – crisis communication

- Important to question and to understand issues people may have, sometimes have to anticipate

what people would ask

- Proud of making the brands that people love, better

- Sometimes it is important to question what you do in a different way – take a step back and

think that in the grand scheme of things it doesn’t matter that much in the sense that people

don’t die (compared to police or firemen)

What are some of the frustrations of working in a multinational company?

- It is always harder working with someone on the other side of the world compared to someone

sitting next to you – instructions have to be very specific, video conferencing etc

- Need to figure out cultural differences

- But being in a multinational company is good because clients are global, helps when the office is

filled with international people

- Challenges will become less problematic for people in your generation because you grew up

with the technologies

In your opinion, is it better to have good grades or good networking?

- Usually there is minimum GPA so getting the position you want might be more difficult but that

is where networking can help

- If you can work for free, it is good to get the experience.

- Personal relationships with people you want to work with are very valuable. Try blogs of people

you want to work for or work with, and engage them in conversation. You can learn more about

their business.

- However, important to have personal life experiences because sometimes college is the only

time you get to do them- and what takes you from being a candidate to someone that is hired is

the stories and things you can reference

What is one thing you wish you knew before working?

- Having perspective in the sense that recruitment is not as scary as people make it out to be, it is

just about understanding the company and proving that you can be a part of their solutions

- Money comes with a price- don’t lose sight of yourself and make sure you are doing something

you enjoy because as responsibilities grow it only gets harder to fake if you don’t enjoy it

- Do not be timid about reaching out to organizations and trying to get somewhere

- Hard to get back to the things you wanted to do e.g. Peace corps, if you get chance to do what

you want, just do it

What is your favorite project?

- Reshape blog and social media strategy for Pepsico

- When a small project gets implemented and impacts the whole corporation

BBDO Event Recap

2011-04-07T15:58:00.002-04:00

BBDO

4/06/11

Background

- BBDO has 287 offices in 79 countries

- It stands for Batton, Barton, Dustine & Osborn

- BBDO is the most awarded agency network in the world since 2007

- The ad agency in Mad Men is inspired by BBDO

- Examples of clients: Starbucks, HBO, The Economist, Mars, Campbell, Bank of America

HBO Case Study

- Constructed outdoor film campaign, of a cube. During the night each side of the cube shows a different angle of the film. Viewers would have to see the film from 4 angles to understand the story properly. These shots were filmed simultaneously.

- The cube directs people to the online website which has more film clips and material. When people watched all the clips the viewer is then rewarded with a final payoff film.

- Good example of non-linear interactive campaign

True Blood Case Study (Original HBO Show)

- The first season of True Blood was a huge success for HBO, the challenge HBO gave BBDO is help sell True Blood Season 2 on DVD or Blu-ray. This is an increasingly hard task as most people no longer feel the need to purchase physical copies of their favorite TV shows. They tackled this by suggesting that watching True Blood Season 2 marathon experience will transform the viewer.

- Created TV, print, flash banners, and rich-media banners (these were interactive so people can type in their own experiences and their own confessions on how watching True Blood ‘transformed’ them)

- Blu-ray live feed technology, which allows viewers to connect to Facebook. The technology changes the Facebook status picture the more the viewer watches the show. It also detects viewing habits and changes Facebook status accordingly.

- 4 million impressions, DVD and Blu-ray sales soared and surpassed performance of season 1 sales

- Broke records for HBO box sales, until the Pacific was released.

Q&A

What is it like working for such a big agency?

- Around 500 people in the New York office

- Difference depends more on the clients rather than size. The accounts vary a lot, some have a lot of personnel and some have well laid-out hierarchy structure e.g. Bank of America

- It does not feel so big because the company culture is quite loose and the company has bars.

What did you do before BBDO that makes you qualified for the job?

- Wasn’t the most qualified, she started in a small media company and worked a lot on spreadsheets

- She left and wanted to go into digital because it is such a flourishing area.

- More about how you sell yourself e.g. learns fast, digital savy and cannot be afraid working in big agencies like this.

How do you convince clients who do not revolve around digital to use digital marketing?

- Even if brand does not really revolve around digital, at the end of the day it is about getting the word out. Digital is the more prolific way of doing this. It no longer makes sense to just look at the traditional methods.

Do you feel people with an undergraduate business degree are more confined; is it harder getting into creative and making an impact on creative work?

- A lot of different people with different backgrounds add to the diversity of BBDO.

- People from business schools tend to be more involved in strategy and media.

- However, no matter which background you come from you will always have an impact on creative work.

How did you land the HBO accounts? Do you have a choice?

- There are always openings every year when people move up, you have to interview for them.

- Depends ultimately on your fit with the needs of the client, so you do not have a choice.

What is the most difficult part of your job?

- Hierarchy of the organization. BBDO is more vertical than the company she came from, which is more horizontal. So decisions sometimes take a long time to get made. It is a challenge making sure things go where they need to go.

- Client time. Working at an agency like this can require interaction time with clients outside of standard 9-5. Must always make time for clients, being patient and making sure you make the right decisions. Must also need to be on tap all the time.

Contact Information

Email: Hannah.park@bbdo.com

Telephone: 212 459 5031

Mktsoc Alumni Mingle

2011-03-24T01:16:00.001-04:00

Sawhorse Event Recap

2011-03-23T20:33:00.002-04:00

Sawhorse Media

3/21/11

Main Point

When we think of marketing, we often think of creating marketing plans and positioning the product to

be sold. But times are changing and there are a new generation of firms that focus on offering products

in such a way that other people and entities automatically market for them. This can be achieved if

there is incentive and a way for people to pursue their own pursuits (star vehicle).

Background

- Sawhorse Media founded by Greg Galant

- Started first business in high school: helping businesses close by plan and create websites

- Continued to work on different projects and internships during college e.g. CNN

- He then started Venture Voice, which is a podcast that discusses how entrepreneurs build their

businesses.

- He created News Groper, a network of blogs by humor writers to imitate or fake the blogs

from celebrities. However the company faced the problem of getting to the next level because

resources were low and only the staff is trying to promote it. Celebrities also did not like the

idea.

Shorty Awards

- An award ceremony for Twitter – for people who create the best tweets.

- Within 24 hours there were a lot of posts on Twitter about it. Within 2 days they were getting a

lot of media coverage as a lot of journalists and media are on Twitter

- Realized that they have created a platform to showcase talents of others. Since a lot of people

wanted to get onto this platform, they were marketing for the awards. E.g. Suze Orman CNBC

humor video.

Sawhorse Media’s Other Social Media Platforms

- Muck Rack – list journalists by publication so people can search them up on Twitter and follow

them. Started with 100 journalists but soon others were asking to be listed on the website.

- Globalquad- lists Twitter users of a list of universities so it is possible to follow them.

- Listorious – search engine for people on Twitter. People requested to be listed on it and this

process helped to market the website.

Q&A

The platforms Sawhorse Media creates are mostly for Twitter, are they considering other social media

sites?

- Shorty Awards never called “Twitter Awards” to not discriminate.

- Current Shorty Awards has added non-Twitter awards e.g. Tumbler or Foursquare

- Facebook is mostly private and therefore hard to achieve

How did Listorious become popular?

- Launched the same day as Twitter Lists. People told their friends about Twitter Lists and must

therefore also tell them where to find these lists.

- Partnership with Twitter- leveraged Shorty Awards relationship to help partnership for Listorious

- Listed 10 different domain names to ensure it will be found

What is it like working with the Twitter Platform?

- Compared to others, API easy to use

You majored in Philosophy; how helpful was it for his career?

- He started by majoring in business but it felt it didn’t feel it is that practical

- He found it helpful when in the selling and marketing stage because there are no scientific

empirical evidence, have to rely on other skills to push an idea

Some people criticize Twitter because of the low quality of tweet content and more people post only

to get more followers. How does this impact his operations?

- This is both problem and opportunity

- Problem because people pay to get nominations so there is more pressure to anticipate these

issues and use algorithms to combat it

- But opportunity – more noise means it is more meaningful finding the “best of” of the content

Rosetta Event Recap

2011-03-10T13:57:00.003-05:00

Rosetta

3-9-2011

Check out some of their featured work on their website: http://www.rosetta.com/

Background

- Started 12 years ago as a consulting company. Most of the people who work there originally

came from a brand management or classic consulting background.

- They decided to change their strategy when they realized they wanted to do the designing in the

marketing campaigns as well. They expanded through partnerships and acquisitions.

- 3 main areas within the company: strategic insights, ideas and programs, and technology

- Huge client list spanning across diverse industries e.g. consumer products, healthcare, financial

services, communication, emerging markets

- Usually work with big companies

Consulting

- About providing expert advice to influence strategic decision making

- 4 key components: (consulting side) classic consulting and change management, (marketing

side) analytics, and insight generation

- Process after client comes to them for consulting advice (usually a 10-12 week process)

1. They will look at the size of the opportunities

2. Competitors- involve a lot of research and presenting information in a digestible way to business

leaders

3. Looking at options- ways of testing this include concept interest evaluation, pricing and analysis

4. How it will look like – create mission statement to creative team so they can create solutions to the issue.

Account Management - Working with an Agency

- Account management is in the middle of the 3 main areas within the company: strategic

insights, ideas and programs, and technology. Work with creative team to address issue client

presents, working with brand team to make sure there is no misalignment of goals

- Often will be given the scenario and they will have to fill in the blanks

- Use of PLAVIX example to demonstrate how account management works, in this example they

had to create a solution that fit the criteria of consumer focus, fit new government legislation

and a new website feeling. Creation of new site.

Working with Rosetta

- Relaxed environment

- Good reputation

- Extensive client list

- A downside of consulting is traveling and for junior members of the firm, Rosetta tries to limit

traveling

- Projects and work can range quite broadly depending on the project and client

-Starting out in the company usually means working on analytics and number crunching so you

can understand how to find trends and relationships in data.

Internship Process

- Rolling application on website

- Full time positions available as they conduct full-on recruiting processes

Getting Free Stuff to Tweet? Yes Please

2011-03-08T19:43:00.003-05:00

It turns out that mac and cheese has been trending on Twitter lately. Kraft's nimble marketing arm decided that this was the perfect opportunity to advertise their own mac and cheese, and they are running a "jinx" campaign to take advantage of the popularity. If two people mention mac and cheese, Kraft will send a link to both of them, and the first person to click the link will get free products! The person will also get a free shirt, so you KNOW I'll be participating in this event.

For the full article: http://adage.com/article/news/kraft-treats-tweets-mac-cheese/149298/

Dr. Pepper launches new MANLY drink...

2011-02-23T00:14:00.001-05:00

Dr. Pepper is launching a new diet drink with the tagline "It's Not For Women". What do you guys think about it? I'm still not sold on the idea of a diet drink for men, and I'm not sure this commercial really relates to guys (it seems over-the-top and cheesey).

http://newsfeed.time.com/2011/02/22/no-girls-allowed-dr-pepper-launches-manly-diet-soda/?xid=rss-topstories&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+time%2Ftopstories+%28TIME%3A+Top+Stories%29

The Think Tank!

2011-02-23T00:13:00.000-05:00

T3: The Think Tank

WEDNESDAY, FEBRUARY 23th
12:30pm - 1:45pm
UC-24

Come hear from T3 (The Think Tank), an independent digital marketing and advertising firm that works like a think tank and ranks among AdWeek's Top 100 Agencies.

Also joining us will be Mickey Katz from campusfood.com to talk about an exciting internship opportunity. In the meantime get $5 off your order with check out code NYUAMA5 (expires 2/23/11).

Taboo!

2011-02-08T17:55:00.003-05:00

Interviewing Strategies & Brand Taboo

WEDNESDAY, FEBRUARY 9th
12:30pm - 1:45pm
UC-24

Stop by for an informal interviewing strategies Q&A session with a panel of seniors who've been through it already. Then, stick around to find out what we've got planned for this semester and get to know other Mktsoc members through a game of Brand Taboo!

Strategies for Green Marketing

2011-02-03T01:04:00.002-05:00

Heidi Tolliver-Nigro, printing industry writer, analyst, and consultant, recently published a report that highlights strategies for green marketing in print mediums. While I doubt that any students are going to go out and purchase a publication outlining green marketing tips, this interview outlines a few important things to keep in mind in the print business, including designing everything for sustainability ahead of time. This includes maximizing the use of each page as well as making sure that any coatings that you add to the pages can be recycled.

For the article:

http://blogs.whattheythink.com/going-green/2011/01/strategies-for-green-marketing/

Welcome Back!

2011-01-30T21:33:00.002-05:00

Hey Mktsoc,

Welcome back to school! For our first meeting of the Spring Semester we will be having a Personal Branding Workshop with former Mktsoc President C-Moc! Also, this semester with the "Do One Thing" Campaign at Stern we will be tailoring our blog posts to socially-conscious marketing efforts so please keep an eye out for that. See you Wednesday :)

Personal Branding Workshop with R/GA

WEDNESDAY, FEBRUARY 2
12:30pm - 1:45pm
UC-24

Find out more about the Digital Agency of the Decade and get personal branding tips for each grade level from C-moc, Account Coordinator and former Mktsoc President. An R/GA recruiter will be on hand to share her insights on how to approach the job search and share information about the R/GA summer internship program.

2011-01-29T21:36:00.013-05:00

Hey Mktsoc-ers, dobry den! (That is, "good day" in Czech.)

During the fall semester, The Marketing Society in Prague organized an event for students abroad. The event, Branding in the Ocean of Emotion, featured a talk and exhibition tour by Jiwon Shin, the design mind behind iconic logo such as Samsung, UPS, and Marriott. Jiwon spoke to students about how a great brand identity evokes emotion in people, walked through the design process, and explained the meaning behind some of her best work.

My favorite of her work is Amtrak's brand identity: the logo clearly features rail tracks but it also has movement. Jiwon was inspired by the idea of a magic carpet-- a vehicle that takes you where you want to go.

In addition, Jiwon spoke more in-depth about her work for ETA, UPS, and Halada City. We all know of UPS, but ETA and Halada City are Czech brands so it was very interesting to hear the thinking behind those works. In particular, ETA's brand revival features a modern cursive lettering to appeal to the new generation and to cleverly guide foreigners to pronounce the brand name as "eh-ta" rather than "E. T. A." (To give a bit of history, ETA was the sole producer of small household appliances during the communist period. Czechs related the brand to that period and perceived the brand as old.)

Jiwon also guided us through the joint-exhibition she was part of, Connecting: New York, Prague, Seoul. The exhibition strives to connect different cultures through design. A neat feature was the inclusion of Korean designer neckties inspired by a New York artist's work and a Korean Soju set created by a Czech glass designer. What's more, the exhibition will move to NYC next year so be on the lookout!

The event gave a great look behind the research, brainstorming, and work behind creating a brand identity and nicely provided some insight into branding in the Czech Republic. Check out some pictures of the event below!

Much love from Prague,
Bonnie
International Liaison -- Prague, Fall 2010

AMEX Photos

2010-12-20T14:24:00.001-05:00

YouTube Event Recap

2010-12-07T19:41:00.003-05:00

Stan (above) is our most devoted member. He has earned the most Mktsoc membership points.

This is Paul, and he won this week's Mktsoc Challenge by providing the class with the most entertaining YouTube video.

Hours of Video YouTube uploaded EVERY DAY: 50,000

YouTube Premium - trying to compete against mainstream TV

YouTube is creative and modern

Sharing is viral and has no frontier

Most ad costs are in CPM (cost per thousand views)

Cost per View - Audience members have to choose to watch so it is more meaningful

Mobile is the number one screen

5 metrics more important than the click

75% of ads socially enabled

Top search sites: Google, YouTube, Bing

GoogleTV: Trying to make ads more relevant to individual users by using tracking

Contact:
Avi Fein: afein@google.com
Sara Crosby: saracrosby@google.com
Kevin Siwoff: ksiwoff@google.com

Holiday Gift Advice!

2010-12-07T11:26:00.002-05:00

Hey Mktsoc,

As the holiday season rolls around (we're almost there, i promise!), I thought I'd post a quick guide about the Top 5 Hottest Gifts of 2010 for those Tech Lovers on your list... courtesy of Yahoo!

1. Apple's iPad
A revolution in itself, and most definitely will be the hottest gift of the season, whether for your tech lover, teen, your hubby (or yourself), the iPad will top everyone's Christmas list in 2010.
Best price for this hot ticket item is at Walmart for $499.

2. Xbox 360 4GB Console with Kinect:
The Xbox 360 4GB Console with Kinect is the coolest thing since video games were invented. And all techies love gaming. Xbox's Kinect lets players chuck the remotes and use only themselves as the controllers. That's right, no more losing the game remotes and controllers, it's all in the camera eye that "sees" the players and senses their movements. Very cool.

3. Wi-Fi Locator:
Your favorite techie is always looking for places to get connected, and these little gadgets are the newest and coolest of their kind to detect wi-fi and hot spots to keep them connected anywhere.

4. iPod Nano Watch:
This thing is amazing. Apple's taken the nano and made it an accessory that any geek tech lover would drool to own. The Nano itself is an engineering wonder. Multi-Touch, color display, long battery life, MP3, radio, photos, pedometer, Nike+ and clock all in an impossibly small package. Just like reinventing the phone it took Apple to make it possible. And in clock mode the Nano battery lasts at least a week before recharging.

5. HTC Evo 4G Phone

And last but not least is the 4G wonder HTC Evo. With the HTC EVO™ 4G, the power to do more than you ever thought possible with a phone is Sprint's hottest seller on the market. Here's a list of things it can do: get Wi-Fi® wherever you go, True HD vision, Power-packed entertainment, Around the world in 0.17 seconds, Broadcasting live in 3-2-1.

Ask any techie, and you'll find out that they all would love to receive one, or more of these amazing technological gadgets...they're the hottest gifts of 2010 in the U.S. and around the globe.

Cheers,
Sandhya

Events this week!

2010-11-29T00:16:00.002-05:00

Hey Mktsoc!

Hope Thanksgiving break was relaxing and full of good food, friends, and family. Get back into the swing of things with a pair of awesome events this week...

YouTube & Gold Member Awards

WEDNESDAY, DECEMBER 1
12:30pm - 1:45pm
UC-24

Admit it, you spend hours watching ridiculous YouTube videos instead of studying. Now, find out what it's like to work there from Stern Alumnus Avi Fein! We will also be recognizing our gold members so come out and show your support!

Google

THURSDAY, DECEMBER 2
12:30pm - 1:45pm
UC-04

Google week will end with an informational event with Google, co-sponsored with PrideCrop. Learn about the company internship opportunities from Googlers working on DoubleClick, Online Sales, and YouTube.

Nielsen Event Recap

2010-11-22T17:25:00.003-05:00

Vision: To be recognized as the pre-eminent Marketing and Sale Analytics partner for CPG goods in North America

800 Clients in the U.S.
Desire to find out
~Who is buying?
~Why they are buying?
~How they are buying?

Clients
Unilever, P & G, Duracel, Coca Cola, Kraft

Three units:

Continuous Analytics: Deliver business building insights

Specialized Analytics: New Product consulting and strategic decisions. Ex: How many bottles will this new soda sell next year?

Custom Analytics: Answering complex custom studies. Ex: How effective is social media

Strategic thinkers,

Emerging Leaders program: students can join the summer after their senior year. Participate in different business units such as Corporate Marketing, Client services. Switch locations every sixth months, get to meet high level employees

Requirements: Recent graduate, flexibility to relocate, leadership in extra curricular, minimum 3.0. No one set major.

100 different countries around the globe, 35,000 employees. Company Culture very strong, everyone is willing to help, fun working environment. Philanthropic events, gaming events, happy hour

GAVE AWAY GAGA TICKETS

Allison: University of Michigan: Summer Intern now in Client Services, local media

Nina: 4 years with company. Analyst, now measurement science

Elizabeth: Fall of 2008: Communications, consumer. Transitioned over to media relations.University of Southern California

Cecilia: University of Pennsylvania, Communications and Psychology. Interned with A& E before

Sariko: New York University Stern: Economics: Corporate Marketing,

Keith: New York University Stern: Marketing degree: Digital agencies, tech and telecom.

High growth internally

Enjoy your Thanksgiving!

2010-11-21T22:33:00.003-05:00

Just a friendly reminder that there will be NO Mktsoc meeting this Wednesday due to the Thanksgiving holiday. Enjoy the break, eat lots of turkey, and keep an eye out for cool marketing campaigns that highlight the holiday season. If you do see something really cool, we encourage you to post it here or on our Facebook wall!

Dannon Trust Event Recap

2010-11-16T19:52:00.003-05:00

Dannon Trust

11/15/2010

About Danone:

People in the United States only eat 1 cup of yogurt a week, while in Europe it is closer to 1 per day.
Danone was founded in Spain in 1919.
Danone changed its name to Dannon in the United States to Americanize the brand and make it easier to pronounce.
Two of their biggest product categories include fresh dairy and water.
They have powerful brands such as Stonyfield, Light and Fit, and Activia.
It is in the top 5 of 6 top growing segments.
48% of their market is in Western Europe, while 22% is in the Americas, which is in line with their mission to bring healthy food to as many people as possible.
All Danone products are healthy, and based on a market segment map by JP Morgan, Danone is growing more rapidly than many other companies.
4 core values include Humanism, Openness, Proximity and Enthusiasm
4 Leadership Modes include Committed, Open, Doer, and Empowered
It's one company with two business models - health and wellness, and proactive health (uses probiotics)

Danone and Social Impact:
Danone has dual responsibility to its stakeholders and to society
It promotes sustainability through a variety of projects.
It built a joint venture, Grameen Danone Foods, with Muhammad Yunus, the founder of microfinance and a nobel prize winner.
Danone built micro-yogurt factories and had the Grameen bank provide loans to buy cows and materials.
Danone created employment with this project.
It also affects the local community by founding a non-profit that brings health and education to kids.

Top 10 Things to Remember:
1. Fast growing with the opportunity to triple business in 4 years.
2. Strong values bring to life a unique "culture" - Humanism, Openness, Proximity, and Enthusiasm (HOPE)
3. They strive to be a "great place to grow"
4. Opportunity for International Mobility
5. Proximity - simple and direct excanges between employees at all levels.
6. 100% focus on health and wellness - Growth for Good
7. Responsbile company - "Dual Responsibility"
8. Offer a career voyage vs a job or typical path
9. Rich in diversity
10. Learning opportunities for all

Danone Trust:
A business game based on a specific Danone business case.
Played online on web-based software.
Teams of 5 students act as Board of Directors of a Central Asia subsidiary.
The project takes 6 months to complete.
Starts with TRUST Day - 20-25 teams come in on a Saturday to compete in online module. 5 teams move forward.
The 5 teams get a real Danone Project that they take to the National Final.
The winning team goes to an International competition in Paris!

Why Participate in Trust?
Learn about challenges of global business.
Develop management skills.
Meet managers and understand unique business approach.
Win chance to experience real Danone project.
Compete to go to Paris!
Opportunity for advanced consideration.

Fran Heuser - Time Inc. Digital - Event Recap

2010-11-16T19:48:00.002-05:00

Fran Heuser - Time Inc. Digital

11/10/10

Fran Heuser: President of Digital for the Time Inc. Style and Entertainment Group, overseeing

all business, sales, product development and production functions for the digital products of the

PEOPLE brand, Entertainment Weekly, InStyle and Essence.

The event was scheduled as a question and answer session with Fran. The discussion started off

with advice for getting ahead in your career.

Advice:

-be self-aware; know what you are good at and what you are not good at

-be low-maintenance but contribute the most

-keep thing simple, make information digestible & easy for others

The next topic was the challenges with digital media:

-PRICE: right now People is on the iPad at a price of $4.99, yet is a challenge because

consumers are trained to expect digital content to be free

-DESIGN: the level of design available in print takes a lot longer to download on the iPad

-CONTENT: digital platforms require more real-time, more social elements

-ADAPTABILITY: you now have to be able to adapt your content to each device and each

different platform

Future for Print Media?

Yes. You cannot re-create the feeling of flipping through a fashion magazine and looking at big,

glossy ads. Depends on the industry though; traditional news will face more challenges because

they are dealing with real time content.

Advice for those who want to go into digital media:

-Know your stuff; read websites (paid content is a good website resource) and know what are

new websites, new applications

-Internships; assistant experience

-Positive attitude, goal-oriented, team-player

-Work for a start-up: ability to have several different roles, decision-making ability, ability to

move up the ranks

Facebook to Launch New E-mail service?!

2010-11-13T11:57:00.002-05:00

I'm sorry but as if Facebook has not come out with enough new features, it has been reported that Facebook has just acquired the FB.com domain for an e-mail service. On first glance I am not a fan of the idea, what are your thoughts?

Article Below from Mashable (http://mashable.com/2010/11/12/facebook-fb-email/):

It has been revealed that Facebook has acquired the Fb.com domain. This news comes just days before its special event, where it is set to reveal an overhauled version of Messages that works like e-mail.

A recent report from All Facebook claims that Facebook is using Fb.com internally, but doesn’t quite know what Facebook intends to do with it. At the same time, The New York Times and TechCrunch claim that the company’s impending Messages overhaul will utilize the Facebook.com domain for user e-mail accounts.

What does that mean for Fb.com? Most likely, Fb.com will become the e-mail domain of the company’s 1,400+ employees. Yahoo does something similar; its staff uses @yahoo-inc.com e-mail addresses instead @Yahoo.com in order to avoid confusion between its employees and the hundreds of millions of users of its e-mail service.

Come to Time, Inc. Digital on Wednesday!

2010-11-08T17:49:00.000-05:00

Fran Hauser, Time Inc. Digital

WEDNESDAY, NOVEMBER 10
12300pm - 1:45pm
UC-24

Fran Hauser serves as President of Digital for the Time Inc. Style and Entertainment Group, overseeing all business, sales, product development and production functions for the digital products of the PEOPLE brand, Entertainment Weekly, InStyle and Essence. In June 2009, Fran was named one of Ad Age’s “Women to Watch”, a list of the “30 marketers, media sellers and agency executives to keep your eye on today”. Co-sponsored with AIDE

Edelman and The Good Project Event Recaps

2010-11-07T22:23:00.003-05:00

The Good Project

Mondays during common hour

Press Outreach: Currently trying to get in contact with different people. Completely revamped the press kit

Social Media: started a blog and took control of the twitter account. Also started a Facebook page.

Edelman

11/3/2010

Jennifer, the creative director and executive vice-president from Edelman came into speak with us about her firm.

After graduating college, Jennifer opened up her own firm but came to realize that she needed more time to settle down into a family.

She then moved over to Edelman after selling her company.

Currently Edelman is the largest family-owned agency in the world with over 32,000 employees in over 51 countries.

Edelman has helped create strategies and ideas for companies such as Starbucks, Pepsi, HP, BMW, Burger King, and more.

The firm alone came up with two of the most successful marketing strategies in modern times. The Pepsi Refresh Project as well as the Dove campaign for real beauty.

Jennifer considers herself the proud parent of the American Heart Association's "Go Red" campaign and the idea of the little red dress.

She then showed us some case examples for three companies they worked on: Ben & Jerry's, Trojan, and Brita water.

Undercurrent Event Recap

2010-10-31T23:26:00.002-04:00

Undercurrent

10/27/2010

Rachel from Undercurrent came in to speak with us

She was an NYU student back in the day in the Gallatin school of Individualized Study studying Media and Entertainment Business

Undercurrent came about in April 2007 and it now has 25 Full time employees. Basically a consulting firm meets a fun social network

Past Clients include: CNN, BMW, HBO, Sierra Mist, TBS, GE, Levi's, Pepsi, Ford, Yahoo

Ford Fiesta: Movement, to attract people through social media. They ended up having 50,000 cars on pre-sale just from advertising with people who are powerful influences on the web

Don Q: Used women to answer questions such as "How long should I wait to call her back". Guys kept coming back to check answers. Eventually ended up beating Bicardi and Captain Morgan with only 1/10th their budget

Guerrilla Marketing 2010

2010-10-31T20:16:00.005-04:00

As digital marketing continues to rise in popularity, many have found that guerrilla-meets-digital marketing strategies are on the rise.

Brandweek published a great article highlighting the best of these stunts. Here's one example from Target below but please check out the link at the bottom to see them all:

Brand: Target

Concept: Target rented the Standard Hotel. Techies outfitted 155 exterior rooms with banks of LEDs. On August 18, when the sun went down, the lights went up and behind the rooms' white curtains, 66 dancers clad in day-glo skeleton suits undulated to a score by DJ Sam Spiegel while the LEDs blazed through a panoply of color combos.

Agency: Mother New York (concept); The Bionic League (lights)

Objective: Promote the 2010 fall and holiday season apparel lines and generally act like a big player during Fashion Week

Payoff: 3,000 people on street level; 12.6 million Google hits from the event

Article Link: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3if5ddbe1f0bbd42ec66b6562c2bfb1459?pn=1

Strawberry Frog Event Recap

2010-10-25T18:29:00.002-04:00

Strawberry Frog

10/20/2010

We had Suzie's Chinese food today and it was delicious!

Jon Chan came in from the Gallatin Business Club to speak to us about their future plans and to ask if people were interested in coming to their meetings. There seemed to be a large number of students who were interested in learning about how to create their own websites.

Strawberry Frog came in to speak to us about their different approach to Marketing. They believe in Movements rather than traditional marketing.

-- Change in advertising movement went from one channel to multiple outlets. Consumers are now also in charge of their digital devices.

-- Advertising is about interruption. Movements work on the theory that it is about participation.

-- Advertising used to be talking about yourself. Now it is about talking with others

-- Advertising was functional. Movements are value based

-- Individual messaging versus collective messaging.

-- Showed us their case stories on Pritt, True North, Earth Hour, Sabra, Pepsi

L'Oreal Brandstorm Event Recap

2010-10-18T18:17:00.004-04:00

About L'Oreal
- L'Oreal is a consumer packaged good company created in 1909 focused solely on beauty products.
- L'Oreal is a Global company with 23 global brands (17.54 billion euros in sales)

L'Oreal’s 6 elements:
- Unique expertise in beauty
- Science of beauty: founded by a chemist. R&D is unique to its core.
- Strategic portfolio of brands: professional product division (distribution is important), consumer products division, luxury products division, active cosmetics, the body shop
- Global or nothing: L'Oreal wants to be recognized all over the world. Reach consumers internationally and create consistent products.
- Our people: L'Oreal cares a lot about its employees. L'Oreal has various training programs and events to keep employees happy.
- Commitment to Sustainability: L'Oreal finds ways to give back to society by reducing waste. L'Oreal wants to be an environmentally responsible and a socially ethical company.

- L'Oreal Day – 100 years since L'Oreal was founded.
- Opportunities for Juniors and Seniors: No traditional on-campus recruiting
- A Taste of L'Oreal: bring candidates to L'Oreal office for the weekend. Meet executives and do a case study.
- Brandstorm – case competition
- Both are two ways for recruitment. Winners of the competition will have a chance to intern at L'Oreal during the summer. (10-12 weeks based in NYC)

About Brandstorm
- Develop an original concept in coherence with brand values.
- Since its creation in 1993, more than 3700 people have competed.

The two representatives from L'Oreal were nice enough to bring in free products for all those who attended, including Garnier Fructis facewash and Kiehl's hand lotion

Following Gap's Logo Disaster...

2010-10-17T23:16:00.004-04:00

AdFreak posted an interesting blog entry about 30 other companies who have changed their company's logos (some undoubtedly not as bad as Gap's change). Here's a preview of 4 but please check out the link to see all 30!

http://adweek.blogs.com/adfreak/2010/10/a-look-at-30-other-corporate-logo-redesigns.html

Sesame Street - Smell Like A Monster (Old Spice Spoof)

2010-10-12T16:09:00.003-04:00

Here's a very well done advertisement for Sesame Street. Hilarious too!

New Media Technology & Communications Workship Event Recap

2010-10-11T18:54:00.003-04:00

Hope you guys had a good holiday. The cupcake is the one given to the winner of the Mktsoc Challenge.. "Marketing Society is sweet" His name is Greg... he's one of Kris's freshmen :-) woo Midtown! Anyway, here are the minutes and photos from the meeting

~Natan TV came in to speak. Told us a little about his start up company. Natan is currently a Senior in Steinhardt

~Got an interview with Jesse Eisenberg, the main character from "The Social Network"

~A little bit obsessed with TV

~Has had major connections with P & G, Philo, Bain and Company, etc.

Also, this weeks challenge for Loreal is... List your three favorite Loreal products under the link that the Marketing Society posts and the winner will receive a pastry from Au Bon Pain. Also, change your status to "The Marketing Society is Glamorous" and tag The Marketing Society.

Top Twitter Trends This Week

2010-10-10T21:09:00.004-04:00

I don't personally Tweet but I often wonder about what I would say if I had a Twitter account. Here's a look at what people are actually tweeting about. (Courtesy of Mashable)

Top Twitter Trends This Week: 10/2 – 10/8

Rank	Topic	Top Index This Week	Intensity	Description
#1	Brazilian Election	3	1	The Brazilian general election was held Oct 3, 2010. Marina Silva, the Green Party candidate running for the presidency, had her own hashtag (#marina43) and was the most popular by tweet volume. Dilma Rousseff took over 46% of the actual votes cast, Social Democrat Jose Serra got 32%, and Marina Silva scored 19%. Since no one candidate garnered above 50% of the vote, there will be a run-off election at the end of the month.
#2	Glee (TV Show)	1	2	The character Finn, on the TV show Glee, saw a Jesus impression burnt into his grilled cheese on the October 5th episode, thus the episode name "Grilled Cheesus."
#3	NFL	1	2	The most discussed news from the world of Major League Football was Randy Moss being traded from the New England Patriots to the Minnesota Vikings.
#4	Nobel Prize	1	2	The 2010 Nobel Prizes were announced this week. People most discussed Mario Vargas Llosa, the Peruvian writer, who won in the field of Literature, and British physiologist Robert Edwards, who won the Nobel Prize for medicine for his work on the development of human in-vitro fertilization (IVF).
#5	Dutch Politics	1	1	The Dutch Christian Democrats (CDA) formed a coalition with the Dutch Liberals (VVD) and with formal support of the Geert Wilders’ Freedom Party (PVV) in an effort to form a minority government.
#6	Fan of a Fan Remix	1	1	People discussed a leaked remix (featuring Drake, T.I., Fabulous, Kanye West, Andre 3000 and Rick Ross) of Chris Brown’s hit song "Deuces," from the Fan of a Fan mixtape.
#7	MLB	1	1	Philadelphia Phillies pitcher Roy Halladay threw a no-hitter against the Reds in the National League playoffs.
#8	Twitter	2	1	People continued to tweet about Twitter.com’s new design.
#9	106 & Park (TV Show)	1	1	The BET live music show 106 & Park celebrated 10 years on the air this week with an anniversary special.
#10	NBA 2K11	4	1	2K Sports’ latest title NBA 2K11 was released this week, with people lining up at Gamestop to grab the game at midnight.

New Media Technology & Communications Workshop with Natan.tv!

2010-10-05T15:34:00.002-04:00

Advertising Week Recap!

2010-10-05T01:13:00.002-04:00

Last week was Ad Week and I had the pleasure of attending! For a brief recap of my experience read my post in Business Casual!

<3 Amy

Who Does What Online?

2010-10-04T00:19:00.004-04:00

Have you ever wondered what your generation does online more than any other generation? Well this infographic will clear that up, along with many other questions.

To find this infographic, along with 59 other interesting infographics, check out 60 Creative Examples of Infographics.

It's not too late to join The Good Project!

2010-09-26T23:53:00.004-04:00

MONDAY, SEPTEMBER 27
12:30-1:45PM
UC 25

It's not too late to be a part of The Marketing Society's newest initiative for social change. We're working on a campaign for the Djoniba Drum & Dance Center focused on social media and PR. This week we're forming smaller committees based on goals we outlined last week and formalizing our marketing plan. See you there!

Mktsoc Scavenger Hunt Event Recap

2010-09-26T14:24:00.003-04:00

Mktsoc Scavenger Hunt Event

Wednesday, September 15, 2010

Group members were automatically divided into groups of 4-6. Those who came late were a new group.

Members were then released into the city to perform a Scavenger Hunt.

Winners were given one membership point and access to food first.

Clues included:
1.) Live Young
2.) Find the Global Headquarters of a leading marketing research company
3.) Go Forth
4.) Find a place around campus that gives discounts to NYU Students
5.) Rule the Air
6.) Find a place around campus that has a four square promotion
7.) Looks do Kill
8.) Find an example of guerrilla advertising

Cartoon

2010-09-25T20:24:00.002-04:00

Saw this Cartoon on Digg and thought it was pretty funny/relevant in regards to some product purchases these days... Enjoy!

Color-Coded List Of Most Powerful Internet Brands

2010-09-22T00:31:00.005-04:00

Did you ever wonder if there was some sort of correlation between the color of a brand's logo and what the brand stands for? Neither have I, but this useful graphic allows us to start thinking about it. Notice that 3 of the top 10 brands are rainbow colored.

This graphic could have been the entire slide deck for Brand Bingo.

For more information: The Colors of the Web

Join us for the Marketing Society Scavenger Hunt!

2010-09-20T14:11:00.004-04:00

WEDNESDAY, SEPTEMBER 22nd

12:30 pm-1:45 pm

UC-24

Get to know your fellow club members while searching for clues around campus! Food and drinks will be served.

The GOOD Project Committee Interest Meeting

2010-09-19T23:43:00.002-04:00

MONDAY, SEPTEMBER 20
12:30pm - 1:45pm
UC-19

Be a part of The Marketing Society's newest initiative for social change. Design and implement a campaign for the Djoniba Drum & Dance Center focused on social media and PR. Join the team!

Marketing Society Kickoff Event Recap

2010-09-19T23:10:00.003-04:00

Marketing Society Kickoff Event

Wednesday, September 15, 2010

Had an overabundance of new members; a lot of people were forced to stand.

20 Domino's pizzas were served... we ran out in 15 minutes. Nom Nom Nom

Kristen introduced the Good Project to new members

Played Brand Bingo for Membership Points and first place won a Marketing Society T-Shirt

We had 99 slides... we're THAT amazing

The Marketing Society Kick-Off Event!

2010-09-13T17:52:00.003-04:00

The Marketing Society Kick-Off Event!

WEDNESDAY, SEPTEMBER 15

12:30pm - 1:45pm UC-24

Come meet this year's E-board, play some Brand Bingo, and learn about our new initiatives! Food and drinks will be served.

Faces of Mktsoc, Branded

2010-09-02T18:02:00.010-04:00

Hello again!

We can't wait to start another amazing semester! Just wanted to take a moment to thank of the freshmen and transfers for signing up for our list serve and participating in "Faces of Mktsoc, Branded" at Club Fair. We asked all of you what brand you would be, if you could be one, and to give us a quick sketch of yourself - we definitely got some interesting responses.

Looking forward to seeing all of your faces at our kick-off meeting on September 15th!

Swagger Wagon

2010-05-10T02:08:00.001-04:00

I now suddenly want a minivan. Does that make me old?

The Marketing Society in Florence

2010-05-05T05:14:00.000-04:00

Buongiorno from Florence! As an International Liaison this semester, I planned an event to learn about the branding that goes behind one of the most famous wines in the world, Chianti. This past Friday, we did a tour and wine tasting.

You can reach the Castello di Verrazzano by a quick trip on the bus. Sound familiar? The explorer Verrazzano used to live here, who explored the area around New York. I thought it was a nice tie in.

The wines we tasted include a Super Tuscan, Chianti Classico and a Chianti Classico Reserva. They do a lot of work to maintain these names. On the tour we learned that all Chianti wines must recieve a D.C.O.G. (Denominazione di Origine Controllata e Garantita) certification. There is a governing body that oversees this. Some of the most interesting rules are:

All grapes must be grown in the Chianti province of Tuscany
80% of grapes must be of the San Giovese variety
The other 20% must be another type of red grape from Chianti (like Cabernet or Merlot)
Chianti Classico wines must be aged for a maximum of 10 years
Chianti Classico Reserva wines must be aged for two years more than the Classico
Super Tuscans don't adhere to Chianti Classico rules, but only use Tuscan grapes

The winery also makes its own balsamic vinegar. They use the same production techniques as the Modena Tradition classification, but since Chianti is outside of the Modena city, they can't use the name!

The whole group! Hopefully some new Marketing Society members.

The drying room for all the grapes (they are harvested from September to October)

GIANT barrels. They age up to 500 liters of wine in these.

Matteo, our tour and tasting guide (you can actually smell the differences when someone points them out)

The vineyards and Tuscan landscape

Overall, it was a wonderful trip and educational as well. If you're ever in Tuscany and are interested in what goes on behind the scenes in the wine industry, I highly recommend taking a tour. The Italians are very welcoming, and it was a great experience.

Pepsi Refresh Project Event Recap

2010-05-03T07:24:00.003-04:00

The Pepsi Refresh Project

Pepsi Co. and HUGE Inc.

April 28, 2010

Pepsi Refresh Project
-Is NOT a charity/digital program
-Is NOT a campaign
-IS a new way of doing business
-IS a multichannel initiative - PR from Edelman, Promotions from Tracy Locke, Digital from HUGE, etc.

"Not just a brand, but a brand that has made a difference."
-$20mm distributed in different ways
-Grants of different sizes and categories

Program Process: Submit, Vote, Engage
Monthly cycle:
-Submission: 1000 ideas
-1st screening
-Curation campaigning voting
-Finalists
-Winner validation
-Award grant
On-going:
-Winner management support
-Impact

-Currently 4 months into the project; first 64 winners have been funded.

Upcoming Event

2010-04-26T00:51:00.000-04:00

Pepsi Co. + HUGE Inc. Present: The Pepsi Refresh Project

WEDNESDAY, APRIL 28
12:30pm
LC-25

The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as an optimistic catalyst for idea creation. Through the Pepsi Refresh project, millions of dollars will be given away to those who will use it to make the world a better place. Come learn about how Pepsi + HUGE worked together to make this happen.

Beanstalk Group Event Recap

2010-04-23T12:38:00.004-04:00

Beanstalk Group

Wednesday, April 21, 2010

The Beanstalk Group is the world’s leading brand licensing agency and consultancy. We help our clients harness licensing as an effective marketing tool for building their brands for the long-term. We extend brands creatively, carefully and globally through the development of incredible licensed products. At Beanstalk, we measure success by how intelligently our clients’ brands grow.

Trade Licensing
-Business of granting the right to use a logo, etc
-Benefits for every party involved – enter/maintain a presence in businesses, build awareness
-92.5 billion market worldwide
-Trademark/brand is the biggest segment

Beanstalks Group's Differentiators
-Long history in licensing
-Broad reach and high calibre of clients

Foursquare with Pay Phones, Courtesy of Nike

2010-04-22T23:38:00.002-04:00

Nike has created another brilliant campaign that encourages people to be active. Each participant simply has to check in at one of the pay phones in London. The distance between each consecutive phone booth check-in is measured, and that determines how far you have walked, which affects how many points you get. Participants can compete across multiple digital mediums, such as Facebook, to compare their progress with their friends.

For full article: http://www.mediabistro.com/agencyspy/campaigns/nike_turns_london_into_a_gameboard_for_running_promo_159002.asp?c=rss

Upcoming Event

2010-04-19T07:39:00.001-04:00

The Beanstalk Group

WEDNESDAY, APRIL 21
12:30pm
LC-21

Come learn about the world's leading brand licensing agency and consultancy. Their clients include Mary-Kate & Ashley, AT&T, Jaguar and Jack Daniel's.

Puma's New Package Design

2010-04-18T19:07:00.002-04:00

In what they call a "revolutionary shift in Puma's paw print", PUMA, Yves Béhar and Fuseproject introduce, the Clever Little Bag, to replace Puma shoeboxes. The change in product packaging will reduce cardboard use by 65% and carbon dioxide emissions by 10,000 tons. It will also save 8,500 tons of paper, 20 million megajoules of electricity, and 1 million liters of water.

The launch of the new package design is set for the second half of 2011.

For more information: http://vision.puma.com/us/en/

MktSoc Social Picnic

2010-04-17T16:30:00.002-04:00

Wednesday, April 14th

Thanks to everyone who came to the MktSoc Social Picnic this week. To see more pictures of the event, be sure to check out our Facebook page.

Google Search on Twitter

2010-04-16T22:45:00.004-04:00

Want to know who else is talking about delicious delicious cake on Twitter? Well now you can! When using Google, simply click "Show Options" --> "Updates," and you will be stalking people in aggregate in no time!

For more information: http://googleblog.blogspot.com/2010/04/replay-it-google-search-across-twitter.html

Upcoming Events

2010-04-12T00:29:00.002-04:00

The Marketing Society Alumni Mingle

TUESDAY, APRIL 13
6:30pm - 8:00pm
KMEC Abbe Bogen, 11th Floor

Come mingle with Stern alumni and fellow students interested in the many fields of marketing. RSVP to mktsoc@stern.nyu.edu by sending us your full name and grade level.

MktSoc Social Picnic

WEDNESDAY, APRIL 14
12:40pm - 1:45pm
Washington Square Park

Come hang out in the park with fellow mkt soc members. Meet us in Gould Plaza at around 12:30pm and we'll head over to find a spot in the park. Light snacks will be provided, but feel free to grab something else to eat before heading to the park.

Tumblr Event Recap

2010-04-09T00:43:00.001-04:00

Tumblr

David Karp, founder

Thursday, April 8, 2010

Building a useful Directory (tumblr.com/directory)
One of first revenue-generating experiments:

"Get listed" option to appear in the directory at top

Stickers in addition to recommendation (1$)

priced to be cheap, so brands don't take over

Few of influential bloggers picked up on it, re-posted it.
Then more big name bloggers, then major tech blogs.
Within first month, 75,000 users -> 300,000 users -> ...

Presence on facebook sparked a lot of 15-17 year olds to join

draws more traffic than twitter

Product: design getting as much or more attention than the development

design fueling development

Location-based: promise in getting feeds from those around you (when you want it, if you choose to)

a way to connect users

R/GA Event Recap

2010-04-08T12:45:00.007-04:00

R/GA

Date: Wednesday, April 4, 2010

Campaigns come and go, but platforms are built to last:

1. Campagins -> communication -> short-lived

2. Programs -> relationships -> on-going

3. Platforms -> system of interaction -> long-lasting

-Platform fits into people's lives and is an "earned media"

-i.e. Nike+: The Human Race

Every 9 years, R/GA reinvents what business it is in:

1. Computer assisted filmmaking

2. Integrated digital studio

3. Interactive agency

4. New agency model - "agency through digital ad"

Successful R/GA campaigns include:

1. Noka Nseries

2. Pepsi - Dear Mr. President

3. Verizon - Droid launch

4. Ad Council - "That's not cool"

Remember some distinctions:

-Inbound vs. outbound

-Communication vs. behavior

-Paid vs. owned vs. earned media

-Campaign vs. program vs. platform

R/GA is looking for talent:

-Learn more at www.rga.com

-Become a fan at www.facebook.com/RGA

BrandKarma

2010-04-07T09:25:00.002-04:00

Publicis's Craig Davis is making a call to action and asking consumers to start picking "good" brands from "bad" brands in order to make the world a better place through Brandkarma.

Brandkarma is a new social media platform that provides a space for consumers to discuss brand behavior and obtain more information on brands. The mission, as stated on the website is: "‘to help everyone make better brand choices and influence brand behavior for good’. Make the world better, one brand at a time. Join the conversation now!"

When users log in, they will be greeted by headlines on global brands. There are also search tools to customize. The site really does aim to be specific. It asks how your comments not only affect consumers but other stakeholders such as employees, investors, distributors, etc.

All comments and compliments are color-rated, so the whole experience is very visually pleasing and colorful. "You express your opinion by throwing confetti at the bigger picture," Davis says.

For more information: http://www.fastcompany.com/1594722/first-look-brandkarmacom-insures-that-brands-reap-what-they-sow and
Brandkarma

2010 Worst Company in America

2010-04-05T14:42:00.003-04:00

The Consumerist is ranking the worst companies in America for 2010, with the help of consumers like YOU! The first round results are in, but it needs help from readers to complete the ranking.

To do your part for society and vote for the worst company, visit http://www.consumerist.com/tag/worst-company-in-america.

Upcoming Events

2010-04-05T08:35:00.000-04:00

R/GA
AdWeek's 2009 Digital Advertising Agency of the Year

WEDNESDAY, APRIL 7
12:30pm - 1:45pm
LC-25

R/GA is a digital agency that is constantly at the forefront of a changing media landscape. They have created such memorable campaigns like the Nike+ platform and Pepsi's "Dear Mr. President." Come hear Sean Miller, Planning Director, talk about this amazing company and how it is truly "The Agency for the Digital Age."

Tumblr

THURSDAY, APRIL 8
12:30pm
LC-25

Founder David Karp will discuss Tumblr, the microblogging site which allows anyone to effortlessly share anything.

Amazing Spot for the Young Director Award

2010-04-04T23:57:00.000-04:00

International Liaisons Co-Host Event in Prague

2010-04-04T00:04:00.003-04:00

Greeting from the International Liaisons in Prague!

This past week the Marketing Society in Prague was able to co-host an event with the NYU Lecture Series about the Impact of New Media Technology on Marketing. The Lecture was lead by Dana Bérová, an Information and Technology and Services consultant & Business Development Director at Gartner.

Ms. Bérová was the former Minister of Informatics in the Czech Republic, and is currently a specialist in media and television companies as well as a joint owner of a trading company. The discussion and lecture was facilitated by Denisa Kasl-Kollmannová of Charles University in Prague, and Hana Huntová of NYU in Prague.

The event begin with a mix and mingle between Charles University and NYU Students who were separated into groups representing companies such as Twitter, Blogspot, Wikipedia, Facebook, Google, and Seznam- Google’s main search engine competitor in the Czech Republic. Each group discussed their respective company’s services, value to consumers, and their business models. An interesting debate arose between the Seznam and Google teams about which company would ultimately survive in the Czech market, the native Seznam or the foreign Google. The groups also discussed their internet habits and the differences between the internet usage of Czech and American students.

The discussion was followed by a lecture by Ms. Berova who gave great insight into those companies that have been utilizing social media well such as Apple and the effects that social media has had on business in general. She brought up the issue of social media’s effectiveness and how there hasn’t been a completely convincing way to evaluate the impact of investing in it. For many companies, the question becomes whether or not it is worth using twitter or facebook, or if it’s just hype. The Q&A session following the lecture brought up another interesting discussion about not only the current motives of Google’s withdrawal from China, but also about their future outlook in that market.

To top it all off, the event ended with free pizza and an outing to a pub where several Czech and American students were able to mingle and network with each other…without the use of the internet – talk about progress!

See you all back in New York (:

Best,

Sandhya and Siya

2010-04-01T15:29:00.002-04:00

OgilvyEarth - Hopenhagen

Date: Wednesday, March 31, 2010

Cope -> Hope:

-UN approached the advertising world to work on a climate change campaign

-Ogilvy Earth wanted to create a people's campaign

-Present a sense of hope, solution & optimism ---> new message

-Connect ecological problems to the economy (financial crisis 08-09)

-Collaborate with corporations and other NGOs

"When people lead, leaders follow":

-Make people care and build people-power ---> movement of the people

-Touch points: website, blog, Facebook, Twitter, celebrities

-Hopenhagen ambassador to report events live & blog -> voice representing the people

Results at a glance:

-6.2mm citizens from 200+ countries/territories

-54,497 Facebook fans

-350+ media partners

-Projected media value $350mm

-Projected 1B media impressions

-50+ countries reached

Go Out & Arrive With A Bang

2010-03-30T11:19:00.002-04:00

If you find your company moving to a new location, try to do something like SapientNitro did. Make sure that everyone knows that you're leaving and where you're going with something a little extraordinary.

Upcoming Event

2010-03-29T09:23:00.000-04:00

OgilvyEarth presents: Hopenhagen

WEDNESDAY, MARCH 31
12:30pm - 1:45pm
Tisch 201

Come learn about this amazing movement created to raise awareness about the recent Copenhagen climate talks (COP15). Come hear how this campaign helped make an impact by engaging people and creating a conversation around climate change.

"Got Milk?" To Switch Focus

2010-03-27T22:10:00.008-04:00

Starting this week, the California milk board, with the help of Goodby, Silverstein & Partners, began running ads that focused not on what life would be like without milk, which was the focus of the original "got milk?" ads, but rather what life would be like if one never ran out of milk.

This new angle is aimed at exaggerating the positive effects of drinking milk, such as strengthened hair, teeth, and muscles. While ads about the effects of milk deprivation worked in the past, new short-term initiatives that embellished the positive effects of milk showed great results. This led to the portrayal of milk as a "superdrink . . . without getting all clinical."

Goodby, Silverstein & Partners won't stop at just commercials and a website. They plan to launch a Facebook game that features avatars based on Mootopian citizens. Additionally, they plan on expanding the campaign into other realms, such as those that are attractive to high school students.

For the campaign's website: Mootopia

For full article: California's Dairy Industry Takes Old Question to New Extreme

Internet Marketing Inc. Event Recap

2010-03-25T11:47:00.000-04:00

Internet Marketing Inc.

Todd Soiefer, President - Northeast Region

todd@internetmarketinginc.com

Date: Wednesday, March 24, 2010

Search Engine Optimization (SEO) not just about websites anymore! (Videos, Local Business Results, even Tweets show up on Google Search Results)

Four Key Components of SEO:

Keyword Strategy
Information Architecture & Site Map
Unique Content
Organic Inbound Links

Only about 15% of clicks in paid searches (vs. organic searches)

Another way to drive returns for PPC (pay-per click) is by building Landing Pages

Social Media Marketing:

important to integrate platforms
good mix: 80% value, 20% marketing (example: Tip of the Day, Deals)

Upcoming Event

2010-03-22T10:31:00.001-04:00

Internet Marketing Inc.

WEDNESDAY, MARCH 24
12:30pm
LC-21

Come learn about this fast growing company that helps its clients manage and optimize all of their online touch points. They work with such varied clients as Hilton, The US Army and Road Runner Sports.

TODAY!

2010-03-10T08:14:00.000-05:00

WEDNESDAY, MARCH 10
12:30 pm
@ LC-21

Take a break from midterms, mingle with other members, and indulge in ice cream sundaes before we all head off to Spring Break!

The Marketing Society Blog

American Express Panel Recap

Blogger Panel Recap

A Cynical Yet Resonating Take on Steve Jobs' Death

The deification of Steve Jobs is Apple's greatest marketing triumph to date

Dean Menon Comes to Marketing Society Recap

DoSomething.org Marketing Society Recap

Porter Novelli Meeting Recap

ABC Research comes to Marketing Society

Don Draper Invents Facebook Timeline [VIDEO]

Marketing Society Meeting Interbrand Recap

Recap from Marketing Society Kick-Off

London Fashion Week Digital Marketing...Deja Vu?!

(from MASHABLE Business 9.19.11)

How London Fashion Week Is Going Digital

Real-Time Access

Taking Digital Into the Offline Space & Vice Versa

Online Initiatives

Social Media and Your Identity

How Google+ Makes Social Networking More Confusing

Social Networks Come With Baggage

Multiple, Smaller Social Networks Are Inevitable

How To Create Marketing Value in a Multi-Node Social Landscape

Saks Names First Ever CMO

Saks Names Denise Incandela Chief Marketing Officer

Newsletter 9.11.11: Marketing NY Fashion Week

Euro RSCG Event Recap

Joel J. Ehrlich Event Recap

Marketing Panel With Pepsico and Dunnhumby Event Recap

BBDO Event Recap

Mktsoc Alumni Mingle

Sawhorse Event Recap

Rosetta Event Recap

Getting Free Stuff to Tweet? Yes Please

Dr. Pepper launches new MANLY drink...

The Think Tank!

Taboo!

Strategies for Green Marketing

Welcome Back!

AMEX Photos

YouTube Event Recap

Holiday Gift Advice!

Events this week!

Nielsen Event Recap

Enjoy your Thanksgiving!

Dannon Trust Event Recap

Fran Heuser - Time Inc. Digital - Event Recap

Facebook to Launch New E-mail service?!

Come to Time, Inc. Digital on Wednesday!

Edelman and The Good Project Event Recaps

Undercurrent Event Recap

Guerrilla Marketing 2010

Strawberry Frog Event Recap

L'Oreal Brandstorm Event Recap

Following Gap's Logo Disaster...

Sesame Street - Smell Like A Monster (Old Spice Spoof)

New Media Technology & Communications Workship Event Recap

Top Twitter Trends This Week

I don't personally Tweet but I often wonder about what I would say if I had a Twitter account. Here's a look at what people are actually tweeting about. (Courtesy of Mashable)

Top Twitter Trends This Week: 10/2 – 10/8

New Media Technology & Communications Workshop with Natan.tv!

Advertising Week Recap!

Who Does What Online?

It's not too late to join The Good Project!

Mktsoc Scavenger Hunt Event Recap

Cartoon

Color-Coded List Of Most Powerful Internet Brands

Join us for the Marketing Society Scavenger Hunt!

The GOOD Project Committee Interest Meeting

Marketing Society Kickoff Event Recap

The Marketing Society Kick-Off Event!

Faces of Mktsoc, Branded

Swagger Wagon

The Marketing Society in Florence

Pepsi Refresh Project Event Recap

Upcoming Event

Beanstalk Group Event Recap

Foursquare with Pay Phones, Courtesy of Nike

Upcoming Event

Puma's New Package Design