Undercurrent Event Recap

Undercurrent

10/27/2010

Rachel from Undercurrent came in to speak with us

She was an NYU student back in the day in the Gallatin school of Individualized Study studying Media and Entertainment Business

Undercurrent came about in April 2007 and it now has 25 Full time employees. Basically a consulting firm meets a fun social network

Past Clients include: CNN, BMW, HBO, Sierra Mist, TBS, GE, Levi's, Pepsi, Ford, Yahoo

Ford Fiesta: Movement, to attract people through social media. They ended up having 50,000 cars on pre-sale just from advertising with people who are powerful influences on the web

Don Q: Used women to answer questions such as "How long should I wait to call her back". Guys kept coming back to check answers. Eventually ended up beating Bicardi and Captain Morgan with only 1/10th their budget

Guerrilla Marketing 2010

As digital marketing continues to rise in popularity, many have found that guerrilla-meets-digital marketing strategies are on the rise.

Brandweek published a great article highlighting the best of these stunts. Here's one example from Target below but please check out the link at the bottom to see them all:



Brand: Target

Concept: Target rented the Standard Hotel. Techies outfitted 155 exterior rooms with banks of LEDs. On August 18, when the sun went down, the lights went up and behind the rooms' white curtains, 66 dancers clad in day-glo skeleton suits undulated to a score by DJ Sam Spiegel while the LEDs blazed through a panoply of color combos.

Agency: Mother New York (concept); The Bionic League (lights)

Objective: Promote the 2010 fall and holiday season apparel lines and generally act like a big player during Fashion Week

Payoff: 3,000 people on street level; 12.6 million Google hits from the event

Article Link: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3if5ddbe1f0bbd42ec66b6562c2bfb1459?pn=1

Strawberry Frog Event Recap

Strawberry Frog

10/20/2010

We had Suzie's Chinese food today and it was delicious!

Jon Chan came in from the Gallatin Business Club to speak to us about their future plans and to ask if people were interested in coming to their meetings. There seemed to be a large number of students who were interested in learning about how to create their own websites.

Strawberry Frog came in to speak to us about their different approach to Marketing. They believe in Movements rather than traditional marketing.

-- Change in advertising movement went from one channel to multiple outlets. Consumers are now also in charge of their digital devices.

-- Advertising is about interruption. Movements work on the theory that it is about participation.

-- Advertising used to be talking about yourself. Now it is about talking with others

-- Advertising was functional. Movements are value based

-- Individual messaging versus collective messaging.

-- Showed us their case stories on Pritt, True North, Earth Hour, Sabra, Pepsi

L'Oreal Brandstorm Event Recap

About L'Oreal
- L'Oreal is a consumer packaged good company created in 1909 focused solely on beauty products.
- L'Oreal is a Global company with 23 global brands (17.54 billion euros in sales)

L'Oreal’s 6 elements:
- Unique expertise in beauty
- Science of beauty: founded by a chemist. R&D is unique to its core.
- Strategic portfolio of brands: professional product division (distribution is important), consumer products division, luxury products division, active cosmetics, the body shop
- Global or nothing: L'Oreal wants to be recognized all over the world. Reach consumers internationally and create consistent products.
- Our people: L'Oreal cares a lot about its employees. L'Oreal has various training programs and events to keep employees happy.
- Commitment to Sustainability: L'Oreal finds ways to give back to society by reducing waste. L'Oreal wants to be an environmentally responsible and a socially ethical company.

- L'Oreal Day – 100 years since L'Oreal was founded.
- Opportunities for Juniors and Seniors: No traditional on-campus recruiting
- A Taste of L'Oreal: bring candidates to L'Oreal office for the weekend. Meet executives and do a case study.
- Brandstorm – case competition
- Both are two ways for recruitment. Winners of the competition will have a chance to intern at L'Oreal during the summer. (10-12 weeks based in NYC)

About Brandstorm
- Develop an original concept in coherence with brand values.
- Since its creation in 1993, more than 3700 people have competed.

The two representatives from L'Oreal were nice enough to bring in free products for all those who attended, including Garnier Fructis facewash and Kiehl's hand lotion

Following Gap's Logo Disaster...

AdFreak posted an interesting blog entry about 30 other companies who have changed their company's logos (some undoubtedly not as bad as Gap's change). Here's a preview of 4 but please check out the link to see all 30!

http://adweek.blogs.com/adfreak/2010/10/a-look-at-30-other-corporate-logo-redesigns.html

Sesame Street - Smell Like A Monster (Old Spice Spoof)

Here's a very well done advertisement for Sesame Street. Hilarious too!

New Media Technology & Communications Workship Event Recap

Hope you guys had a good holiday. The cupcake is the one given to the winner of the Mktsoc Challenge.. "Marketing Society is sweet" His name is Greg... he's one of Kris's freshmen :-) woo Midtown! Anyway, here are the minutes and photos from the meeting

~Natan TV came in to speak. Told us a little about his start up company. Natan is currently a Senior in Steinhardt

~Got an interview with Jesse Eisenberg, the main character from "The Social Network"

~A little bit obsessed with TV

~Has had major connections with P & G, Philo, Bain and Company, etc.

Also, this weeks challenge for Loreal is... List your three favorite Loreal products under the link that the Marketing Society posts and the winner will receive a pastry from Au Bon Pain. Also, change your status to "The Marketing Society is Glamorous" and tag The Marketing Society.

Top Twitter Trends This Week

I don't personally Tweet but I often wonder about what I would say if I had a Twitter account. Here's a look at what people are actually tweeting about. (Courtesy of Mashable)

Top Twitter Trends This Week: 10/2 – 10/8

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Rank	Topic	Top Index This Week	Intensity	Description
#1	Brazilian Election	3	1	The Brazilian general election was held Oct 3, 2010. Marina Silva, the Green Party candidate running for the presidency, had her own hashtag (#marina43) and was the most popular by tweet volume. Dilma Rousseff took over 46% of the actual votes cast, Social Democrat Jose Serra got 32%, and Marina Silva scored 19%. Since no one candidate garnered above 50% of the vote, there will be a run-off election at the end of the month.
#2	Glee (TV Show)	1	2	The character Finn, on the TV show Glee, saw a Jesus impression burnt into his grilled cheese on the October 5th episode, thus the episode name "Grilled Cheesus."
#3	NFL	1	2	The most discussed news from the world of Major League Football was Randy Moss being traded from the New England Patriots to the Minnesota Vikings.
#4	Nobel Prize	1	2	The 2010 Nobel Prizes were announced this week. People most discussed Mario Vargas Llosa, the Peruvian writer, who won in the field of Literature, and British physiologist Robert Edwards, who won the Nobel Prize for medicine for his work on the development of human in-vitro fertilization (IVF).
#5	Dutch Politics	1	1	The Dutch Christian Democrats (CDA) formed a coalition with the Dutch Liberals (VVD) and with formal support of the Geert Wilders’ Freedom Party (PVV) in an effort to form a minority government.
#6	Fan of a Fan Remix	1	1	People discussed a leaked remix (featuring Drake, T.I., Fabulous, Kanye West, Andre 3000 and Rick Ross) of Chris Brown’s hit song "Deuces," from the Fan of a Fan mixtape.
#7	MLB	1	1	Philadelphia Phillies pitcher Roy Halladay threw a no-hitter against the Reds in the National League playoffs.
#8	Twitter	2	1	People continued to tweet about Twitter.com’s new design.
#9	106 & Park (TV Show)	1	1	The BET live music show 106 & Park celebrated 10 years on the air this week with an anniversary special.
#10	NBA 2K11	4	1	2K Sports’ latest title NBA 2K11 was released this week, with people lining up at Gamestop to grab the game at midnight.

New Media Technology & Communications Workshop with Natan.tv!

Advertising Week Recap!

Last week was Ad Week and I had the pleasure of attending! For a brief recap of my experience read my post in Business Casual!

<3 Amy

Who Does What Online?

Have you ever wondered what your generation does online more than any other generation? Well this infographic will clear that up, along with many other questions.

To find this infographic, along with 59 other interesting infographics, check out 60 Creative Examples of Infographics.