WEDNESDAY, APRIL 28
12:30pm
LC-25
The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as an optimistic catalyst for idea creation. Through the Pepsi Refresh project, millions of dollars will be given away to those who will use it to make the world a better place. Come learn about how Pepsi + HUGE worked together to make this happen.
WEDNESDAY, APRIL 21
12:30pm
LC-21
Come learn about the world's leading brand licensing agency and consultancy. Their clients include Mary-Kate & Ashley, AT&T, Jaguar and Jack Daniel's.
TUESDAY, APRIL 13
6:30pm - 8:00pm
KMEC Abbe Bogen, 11th Floor
Come mingle with Stern alumni and fellow students interested in the many fields of marketing. RSVP to mktsoc@stern.nyu.edu by sending us your full name and grade level.
WEDNESDAY, APRIL 14
12:40pm - 1:45pm
Washington Square Park
Come hang out in the park with fellow mkt soc members. Meet us in Gould Plaza at around 12:30pm and we'll head over to find a spot in the park. Light snacks will be provided, but feel free to grab something else to eat before heading to the park.
AdWeek's 2009 Digital Advertising Agency of the Year
WEDNESDAY, APRIL 7
12:30pm - 1:45pm
LC-25
R/GA is a digital agency that is constantly at the forefront of a changing media landscape. They have created such memorable campaigns like the Nike+ platform and Pepsi's "Dear Mr. President." Come hear Sean Miller, Planning Director, talk about this amazing company and how it is truly "The Agency for the Digital Age."
THURSDAY, APRIL 8
12:30pm
LC-25
Founder David Karp will discuss Tumblr, the microblogging site which allows anyone to effortlessly share anything.
Greeting from the International Liaisons in Prague!
This past week the Marketing Society in Prague was able to co-host an event with the NYU Lecture Series about the Impact of New Media Technology on Marketing. The Lecture was lead by Dana Bérová, an Information and Technology and Services consultant & Business Development Director at Gartner.
Ms. Bérová was the former Minister of Informatics in the Czech Republic, and is currently a specialist in media and television companies as well as a joint owner of a trading company. The discussion and lecture was facilitated by Denisa Kasl-Kollmannová of Charles University in Prague, and Hana Huntová of NYU in Prague.
The event begin with a mix and mingle between Charles University and NYU Students who were separated into groups representing companies such as Twitter, Blogspot, Wikipedia, Facebook, Google, and Seznam- Google’s main search engine competitor in the Czech Republic. Each group discussed their respective company’s services, value to consumers, and their business models. An interesting debate arose between the Seznam and Google teams about which company would ultimately survive in the Czech market, the native Seznam or the foreign Google. The groups also discussed their internet habits and the differences between the internet usage of Czech and American students.
The discussion was followed by a lecture by Ms. Berova who gave great insight into those companies that have been utilizing social media well such as Apple and the effects that social media has had on business in general. She brought up the issue of social media’s effectiveness and how there hasn’t been a completely convincing way to evaluate the impact of investing in it. For many companies, the question becomes whether or not it is worth using twitter or facebook, or if it’s just hype. The Q&A session following the lecture brought up another interesting discussion about not only the current motives of Google’s withdrawal from China, but also about their future outlook in that market.
To top it all off, the event ended with free pizza and an outing to a pub where several Czech and American students were able to mingle and network with each other…without the use of the internet – talk about progress!
See you all back in New York (:
Best,
Sandhya and Siya
