Tumblr
David Karp, founder
Thursday, April 8, 2010
Building a useful Directory (tumblr.com/directory)
One of first revenue-generating experiments:
"Get listed" option to appear in the directory at top
Stickers in addition to recommendation (1$)
priced to be cheap, so brands don't take over
Few of influential bloggers picked up on it, re-posted it.Then more big name bloggers, then major tech blogs.
Within first month, 75,000 users -> 300,000 users -> ...
Presence on facebook sparked a lot of 15-17 year olds to join
draws more traffic than twitter
Product: design getting as much or more attention than the development
design fueling development
Location-based: promise in getting feeds from those around you (when you want it, if you choose to)
a way to connect users
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