R/GA Event Recap

R/GA

Date: Wednesday, April 4, 2010

Campaigns come and go, but platforms are built to last:

1. Campagins -> communication -> short-lived

2. Programs -> relationships -> on-going

3. Platforms -> system of interaction -> long-lasting

-Platform fits into people's lives and is an "earned media"

-i.e. Nike+: The Human Race

Every 9 years, R/GA reinvents what business it is in:

1. Computer assisted filmmaking

2. Integrated digital studio

3. Interactive agency

4. New agency model - "agency through digital ad"

Successful R/GA campaigns include:

1. Noka Nseries

2. Pepsi - Dear Mr. President

3. Verizon - Droid launch

4. Ad Council - "That's not cool"

Remember some distinctions:

-Inbound vs. outbound

-Communication vs. behavior

-Paid vs. owned vs. earned media

-Campaign vs. program vs. platform

R/GA is looking for talent:

-Learn more at www.rga.com

-Become a fan at www.facebook.com/RGA