Thursday, April 22, 2010
Foursquare with Pay Phones, Courtesy of Nike
Nike has created another brilliant campaign that encourages people to be active. Each participant simply has to check in at one of the pay phones in London. The distance between each consecutive phone booth check-in is measured, and that determines how far you have walked, which affects how many points you get. Participants can compete across multiple digital mediums, such as Facebook, to compare their progress with their friends.
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Interesting!
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