Taboo!

Interviewing Strategies & Brand Taboo

WEDNESDAY, FEBRUARY 9th
12:30pm - 1:45pm
UC-24

Stop by for an informal interviewing strategies Q&A session with a panel of seniors who've been through it already. Then, stick around to find out what we've got planned for this semester and get to know other Mktsoc members through a game of Brand Taboo!

Strategies for Green Marketing

Heidi Tolliver-Nigro, printing industry writer, analyst, and consultant, recently published a report that highlights strategies for green marketing in print mediums. While I doubt that any students are going to go out and purchase a publication outlining green marketing tips, this interview outlines a few important things to keep in mind in the print business, including designing everything for sustainability ahead of time. This includes maximizing the use of each page as well as making sure that any coatings that you add to the pages can be recycled.

For the article:

http://blogs.whattheythink.com/going-green/2011/01/strategies-for-green-marketing/

Welcome Back!

Hey Mktsoc,

Welcome back to school! For our first meeting of the Spring Semester we will be having a Personal Branding Workshop with former Mktsoc President C-Moc! Also, this semester with the "Do One Thing" Campaign at Stern we will be tailoring our blog posts to socially-conscious marketing efforts so please keep an eye out for that. See you Wednesday :)

Personal Branding Workshop with R/GA

WEDNESDAY, FEBRUARY 2
12:30pm - 1:45pm
UC-24

Find out more about the Digital Agency of the Decade and get personal branding tips for each grade level from C-moc, Account Coordinator and former Mktsoc President. An R/GA recruiter will be on hand to share her insights on how to approach the job search and share information about the R/GA summer internship program.

Hey Mktsoc-ers, dobry den! (That is, "good day" in Czech.)

During the fall semester, The Marketing Society in Prague organized an event for students abroad. The event, Branding in the Ocean of Emotion, featured a talk and exhibition tour by Jiwon Shin, the design mind behind iconic logo such as Samsung, UPS, and Marriott. Jiwon spoke to students about how a great brand identity evokes emotion in people, walked through the design process, and explained the meaning behind some of her best work.

My favorite of her work is Amtrak's brand identity: the logo clearly features rail tracks but it also has movement. Jiwon was inspired by the idea of a magic carpet-- a vehicle that takes you where you want to go.

In addition, Jiwon spoke more in-depth about her work for ETA, UPS, and Halada City. We all know of UPS, but ETA and Halada City are Czech brands so it was very interesting to hear the thinking behind those works. In particular, ETA's brand revival features a modern cursive lettering to appeal to the new generation and to cleverly guide foreigners to pronounce the brand name as "eh-ta" rather than "E. T. A." (To give a bit of history, ETA was the sole producer of small household appliances during the communist period. Czechs related the brand to that period and perceived the brand as old.)

Jiwon also guided us through the joint-exhibition she was part of, Connecting: New York, Prague, Seoul. The exhibition strives to connect different cultures through design. A neat feature was the inclusion of Korean designer neckties inspired by a New York artist's work and a Korean Soju set created by a Czech glass designer. What's more, the exhibition will move to NYC next year so be on the lookout!

The event gave a great look behind the research, brainstorming, and work behind creating a brand identity and nicely provided some insight into branding in the Czech Republic. Check out some pictures of the event below!



Much love from Prague,
Bonnie
International Liaison -- Prague, Fall 2010

AMEX Photos

YouTube Event Recap

Stan (above) is our most devoted member. He has earned the most Mktsoc membership points.

This is Paul, and he won this week's Mktsoc Challenge by providing the class with the most entertaining YouTube video.

Hours of Video YouTube uploaded EVERY DAY: 50,000

YouTube Premium - trying to compete against mainstream TV

YouTube is creative and modern

Sharing is viral and has no frontier

Most ad costs are in CPM (cost per thousand views)

Cost per View - Audience members have to choose to watch so it is more meaningful

Mobile is the number one screen

5 metrics more important than the click

75% of ads socially enabled

Top search sites: Google, YouTube, Bing

GoogleTV: Trying to make ads more relevant to individual users by using tracking

Contact:
Avi Fein: afein@google.com
Sara Crosby: saracrosby@google.com
Kevin Siwoff: ksiwoff@google.com

Holiday Gift Advice!

Hey Mktsoc,

As the holiday season rolls around (we're almost there, i promise!), I thought I'd post a quick guide about the Top 5 Hottest Gifts of 2010 for those Tech Lovers on your list... courtesy of Yahoo!

1. Apple's iPad
A revolution in itself, and most definitely will be the hottest gift of the season, whether for your tech lover, teen, your hubby (or yourself), the iPad will top everyone's Christmas list in 2010.
Best price for this hot ticket item is at Walmart for $499.

2. Xbox 360 4GB Console with Kinect:
The Xbox 360 4GB Console with Kinect is the coolest thing since video games were invented. And all techies love gaming. Xbox's Kinect lets players chuck the remotes and use only themselves as the controllers. That's right, no more losing the game remotes and controllers, it's all in the camera eye that "sees" the players and senses their movements. Very cool.

3. Wi-Fi Locator:
Your favorite techie is always looking for places to get connected, and these little gadgets are the newest and coolest of their kind to detect wi-fi and hot spots to keep them connected anywhere.

4. iPod Nano Watch:
This thing is amazing. Apple's taken the nano and made it an accessory that any geek tech lover would drool to own. The Nano itself is an engineering wonder. Multi-Touch, color display, long battery life, MP3, radio, photos, pedometer, Nike+ and clock all in an impossibly small package. Just like reinventing the phone it took Apple to make it possible. And in clock mode the Nano battery lasts at least a week before recharging.

5. HTC Evo 4G Phone

And last but not least is the 4G wonder HTC Evo. With the HTC EVO™ 4G, the power to do more than you ever thought possible with a phone is Sprint's hottest seller on the market. Here's a list of things it can do: get Wi-Fi® wherever you go, True HD vision, Power-packed entertainment, Around the world in 0.17 seconds, Broadcasting live in 3-2-1.

Ask any techie, and you'll find out that they all would love to receive one, or more of these amazing technological gadgets...they're the hottest gifts of 2010 in the U.S. and around the globe.

Cheers,
Sandhya