Dr. Pepper is launching a new diet drink with the tagline "It's Not For Women". What do you guys think about it? I'm still not sold on the idea of a diet drink for men, and I'm not sure this commercial really relates to guys (it seems over-the-top and cheesey).
http://newsfeed.time.com/2011/02/22/no-girls-allowed-dr-pepper-launches-manly-diet-soda/?xid=rss-topstories&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+time%2Ftopstories+%28TIME%3A+Top+Stories%29
Wednesday, February 23, 2011
The Think Tank!
T3: The Think Tank
WEDNESDAY, FEBRUARY 23th
12:30pm - 1:45pm
UC-24
Come hear from T3 (The Think Tank), an independent digital marketing and advertising firm that works like a think tank and ranks among AdWeek's Top 100 Agencies.
Also joining us will be Mickey Katz from campusfood.com to talk about an exciting internship opportunity. In the meantime get $5 off your order with check out code NYUAMA5 (expires 2/23/11).
WEDNESDAY, FEBRUARY 23th
12:30pm - 1:45pm
UC-24
Come hear from T3 (The Think Tank), an independent digital marketing and advertising firm that works like a think tank and ranks among AdWeek's Top 100 Agencies.
Also joining us will be Mickey Katz from campusfood.com to talk about an exciting internship opportunity. In the meantime get $5 off your order with check out code NYUAMA5 (expires 2/23/11).
Tuesday, February 8, 2011
Taboo!
Interviewing Strategies & Brand Taboo
WEDNESDAY, FEBRUARY 9th
12:30pm - 1:45pm
UC-24
WEDNESDAY, FEBRUARY 9th
12:30pm - 1:45pm
UC-24
Stop by for an informal interviewing strategies Q&A session with a panel of seniors who've been through it already. Then, stick around to find out what we've got planned for this semester and get to know other Mktsoc members through a game of Brand Taboo!
Thursday, February 3, 2011
Strategies for Green Marketing
Heidi Tolliver-Nigro, printing industry writer, analyst, and consultant, recently published a report that highlights strategies for green marketing in print mediums. While I doubt that any students are going to go out and purchase a publication outlining green marketing tips, this interview outlines a few important things to keep in mind in the print business, including designing everything for sustainability ahead of time. This includes maximizing the use of each page as well as making sure that any coatings that you add to the pages can be recycled.
For the article:
Sunday, January 30, 2011
Welcome Back!
Hey Mktsoc,
Welcome back to school! For our first meeting of the Spring Semester we will be having a Personal Branding Workshop with former Mktsoc President C-Moc! Also, this semester with the "Do One Thing" Campaign at Stern we will be tailoring our blog posts to socially-conscious marketing efforts so please keep an eye out for that. See you Wednesday :)
Personal Branding Workshop with R/GA
12:30pm - 1:45pm
UC-24
Find out more about the Digital Agency of the Decade and get personal branding tips for each grade level from C-moc, Account Coordinator and former Mktsoc President. An R/GA recruiter will be on hand to share her insights on how to approach the job search and share information about the R/GA summer internship program.
Welcome back to school! For our first meeting of the Spring Semester we will be having a Personal Branding Workshop with former Mktsoc President C-Moc! Also, this semester with the "Do One Thing" Campaign at Stern we will be tailoring our blog posts to socially-conscious marketing efforts so please keep an eye out for that. See you Wednesday :)
Personal Branding Workshop with R/GA
WEDNESDAY, FEBRUARY 2
12:30pm - 1:45pm
UC-24
Find out more about the Digital Agency of the Decade and get personal branding tips for each grade level from C-moc, Account Coordinator and former Mktsoc President. An R/GA recruiter will be on hand to share her insights on how to approach the job search and share information about the R/GA summer internship program.
Saturday, January 29, 2011
Hey Mktsoc-ers, dobry den! (That is, "good day" in Czech.)
During the fall semester, The Marketing Society in Prague organized an event for students abroad. The event, Branding in the Ocean of Emotion, featured a talk and exhibition tour by Jiwon Shin, the design mind behind iconic logo such as Samsung, UPS, and Marriott. Jiwon spoke to students about how a great brand identity evokes emotion in people, walked through the design process, and explained the meaning behind some of her best work.
My favorite of her work is Amtrak's brand identity: the logo clearly features rail tracks but it also has movement. Jiwon was inspired by the idea of a magic carpet-- a vehicle that takes you where you want to go.
In addition, Jiwon spoke more in-depth about her work for ETA, UPS, and Halada City. We all know of UPS, but ETA and Halada City are Czech brands so it was very interesting
to hear the thinking behind those works. In particular, ETA's brand revival features a modern cursive lettering to appeal to the new generation and to cleverly guide foreigners to pronounce the brand name as "eh-ta" rather than "E. T. A." (To give a bit of history, ETA was the sole producer of small household appliances during the communist period. Czechs related the brand to that period and perceived the brand as old.)
Jiwon also guided us through the joint-exhibition she was part of, Connecting: New York, Prague, Seoul. The exhibition strives to connect different cultures through design. A neat feature was the inclusion of Korean designer neckties inspired by a New York artist's work and a Korean Soju set created by a Czech glass designer. What's more, the exhibition will move to NYC next year so be on the lookout!
The event gave a great look behind the research, brainstorming, and work behind creating a brand identity and nicely provided some insight into branding in the Czech Republic. Check out some pictures of the event below!
Much love from Prague,
Bonnie
International Liaison -- Prague, Fall 2010
During the fall semester, The Marketing Society in Prague organized an event for students abroad. The event, Branding in the Ocean of Emotion, featured a talk and exhibition tour by Jiwon Shin, the design mind behind iconic logo such as Samsung, UPS, and Marriott. Jiwon spoke to students about how a great brand identity evokes emotion in people, walked through the design process, and explained the meaning behind some of her best work.
My favorite of her work is Amtrak's brand identity: the logo clearly features rail tracks but it also has movement. Jiwon was inspired by the idea of a magic carpet-- a vehicle that takes you where you want to go.In addition, Jiwon spoke more in-depth about her work for ETA, UPS, and Halada City. We all know of UPS, but ETA and Halada City are Czech brands so it was very interesting
to hear the thinking behind those works. In particular, ETA's brand revival features a modern cursive lettering to appeal to the new generation and to cleverly guide foreigners to pronounce the brand name as "eh-ta" rather than "E. T. A." (To give a bit of history, ETA was the sole producer of small household appliances during the communist period. Czechs related the brand to that period and perceived the brand as old.)Jiwon also guided us through the joint-exhibition she was part of, Connecting: New York, Prague, Seoul. The exhibition strives to connect different cultures through design. A neat feature was the inclusion of Korean designer neckties inspired by a New York artist's work and a Korean Soju set created by a Czech glass designer. What's more, the exhibition will move to NYC next year so be on the lookout!
The event gave a great look behind the research, brainstorming, and work behind creating a brand identity and nicely provided some insight into branding in the Czech Republic. Check out some pictures of the event below!
Much love from Prague,
Bonnie
International Liaison -- Prague, Fall 2010
Monday, December 20, 2010
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