You have all seen the Mac vs. PC ads. A few weeks ago, in my Intro to Marketing class we discussed the effectiveness of these ads, and how (or if) it changes consumer attitudes on brands. The responses seemed somewhat mixed.
Verizon decided to take on a similar criticize-the-competition (in this case, the iPhone) method with the Droid. Check out the iDon't commercial for the Droid Does campaign
This commercial/youtube video uploaded by DroidDoes has already received867,857+ views, 1,790 ratings with an average of 4 out of 5 stars, and over 1500 comments within the past 3 days.
Thoughts? iLike or iDon't?
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iLike very much. Apple doesn't play nice either with it's mac vs PC ads, and supposedly this new phone crushes the iPhone. also it's a shocking commercial and a really good satire, with the indie soundtrack and simple color scheme. I think it's a great ad/idea
ReplyDeleteiLike! :] the techy-feel seems legitimate and the pun works very well.
ReplyDelete