Subway Parties

The Ministry of Sound, a London nightclub and record label is taking subway advertising to a whole new level.

In promoting o2, the New Years Eve event, the group has decided to glam up the subway (or as they call it, the "tube") experience for London's Jubilee line, infusing the train with branded creative and a party atmosphere.







It's a little overwhelming but it is certainly more interesting than the typical ad subway experience we're used to.