Showing posts with label market research. Show all posts
Showing posts with label market research. Show all posts

Monday, October 10, 2011

ABC Research comes to Marketing Society


Last Wednesday, we were lucky enough to have a speaker named Charles Kennedy who is the SVP of Research at ABC Televsion. While everyone munched on sandwiches and cookies from A New Creation Bakery, Mr. Kennedy told us all about what it is like to work in market research specifically for a major television network. Mr. Kennedy spoke about the new shows premiering on ABC this season and we discussed Pan Am vs. The Playboy Club. After Mr. Kennedy's talk there was a Q & A where a lot of good and interesting questions were asked. It was a great event with a huge turnout.