ICC Halloween Fair TODAY! Ogilvy TONIGHT!

TODAY!

ICC Halloween Fair & MktSoc T-Shirt Pick-Up

WEDNESDAY, OCTOBER 28
12:30pm -1:45pm
@ 3rd Floor, Tisch Hall

Get to know members of The Marketing Society E-board, find out what we've got in store for this semester, and learn about other Stern clubs you can join.

Also, the t-shirts are in! If you ordered a MktSoc t-shirt, stop by the ICC Halloween Fair or contact mktsoc@stern.nyu.edu to schedule a time to get it.

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TONIGHT!

Ogilvy & Mather

WEDNESDAY, OCTOBER 28
7:30pm - 8:45pm
@ Wasserman Center, Presentation Room A

Calling all brainiacs, mavericks, artists, entrepreneurs, innovators and chameleons! Meet with Ogilvy representatives to learn more about the company and current opportunities. Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY).

Come learn more about the following opportunities:
SENIORS: Ogilvy NY Associates Program >>
JUNIORS: Ogilvy NY Summer Internship Program

Jeffrey Group Meeting Minutes

Thanks to those who came out on Monday for our event co-sponsored with EEG where Chairman and CEO of The Jeffrey Group, Jeffrey Sharlach, discussed his entrepreneurial venture into the world of ad agencies and how his company came to be one of the leading agencies in the U.S.

Event: Jeffrey Sharlach, The Jeffrey Group
Date: Monday, October 26, 2009
Location: LC-25


-Brief Introduction of the Jeffery Group:

-When Jeffrey moved from New York to Miami, Jeffrey Group was first based in his apartment. The Miami Office was focused on reaching consumers in Latin America; it had a very profitable business and had big clients, such as Lycos, which was Yahoo's major competitor at the time.
-In 2001, however, the Tech Bubble burst, and the Argentinian economy collapsed, requiring the Jeffrey Group to lower costs by reducing human capital.
-The company then shifted its focus to the US Hispanic sector in 2004. Jeffrey stepped down, and introduced new leadership to the company.
-Jeffrey Group has its largest office in Brazil, since Brazil and Mexico are the "gateways" to Latin America.
-Competition is limited in Latin America (thus lots of opportunities!), but the US Hispanic sector is very fragmented. A new challenge for the company is to think about how to integrate the second and third generation Hispanics into its campaigns.
-Currently, Jeffrey Group's biggest client is Diageo, a liquor company that owns Johnny Walker, Smirnoff, and many other brands. Other clients include Coca-Cola, T-Mobile, Airbus, and American Airlines.

-Followed by Q&A Session

More about The Jeffrey Group at http://jeffreygroup.com

Halloween Ads

Essentially an online advertising archive and discussion community, Ads of the World serves as a great resource.

In the spirit of Halloween, I thought I'd direct your attention to a new ad:


(For full ad image, click here)

"Celebrate Halloween with Guinness. October 31st."

Advertising Agency: Tempo Advertising
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Photographer: Valeriu Catalineanu
Other additional credits: Mr. C & Diana Stancu
Published: October 2009

It's got an average rating of 7.3/10, with 79 votes. How would you rate this ad? Do you like the eerie tone the colors convey? Do you hate the idea of car keys next to an alcoholic beverage?

For more Halloween ads, you can check out the collection at Coloribus, another ad archive site here.

This Week's Events!!

The Jeffrey Group

MONDAY, OCTOBER 26
12:30pm 
LC-25
Chairman and CEO of The Jeffrey Group, Jeffrey Sharlach, will be discussing his entrepreneurial venture into the world of ad agencies and how his company came to be one of the leading agencies in the U.S. Learn more.

ICC Halloween Club Fair & T-Shirt Pick-Up

WEDNESDAY, OCTOBER 28
12:30pm
3rd Floor Tisch Hall

Get to know members of The Marketing Society E-board, find out what we've got in store for this semester, and learn about other Stern clubs you can join.

Also, the t-shirts are in! If you ordered a MktSoc t-shirt, stop by the ICC Halloween Fair or contact mktsoc@stern.nyu.edu to schedule a time to get it.

Portfolio Workshop & Resume Review Recap

Portfolio Workshop & Resume Review

Professional Portfolio
Q. What is a professional portfolio?
A. Collection of examples of your best work organized in a binder/book/portfolio
Q. Why is it important?
A. Cmoc’s fourteen-minute interview story!
Q. What do you include?
A. Hardcopy of PowerPoint Presentations, mock-ups, projects, contests, certificates, articles, resumes, etc...Anything that visually represents your accomplishments
Remember to collect your work from internships, too, but be careful with revealing technology, client name, etc

Interview Tips
-Know your portfolio
-Leverage it when answering questions
-Bring it up, and show it off! It can leave a lasting impression
-Keep your pieces in chronological order as much as possible
-Keep it updated

NYUeVita:
Online source that allows you to:
-Chart your academic and co-curricular skills
-Record your leadership development throughout your college years
-Evaluate skills you’ve gained and accomplishments you’ve made
-Understand and explain your strengths and weaknesses
-Refer to the newsletter for detailed instructions on signing up for NYUeVita

Resume
-Highlight your: communication, creativity, critical thinking, leadership, social responsibility, teamwork, technical, scientific, and social networking skills!
What to include?
-Academic work
-Involvement in clubs and organizations
-Community service activities
-Internships
-International experience (your study-abroad experience: remember to get involved while you study abroad)
-Relevant accomplishments
-Interests matter---show how you’re unique!
-Be brief
-Be creative: 99% of resumes look the same...make yours stand out (add color, etc)!
-Examples of creative resumes
-Think outside the box, but keep in mind what kind of job you’re applying for

iDon't

You have all seen the Mac vs. PC ads. A few weeks ago, in my Intro to Marketing class we discussed the effectiveness of these ads, and how (or if) it changes consumer attitudes on brands. The responses seemed somewhat mixed.

Verizon decided to take on a similar criticize-the-competition (in this case, the iPhone) method with the Droid. Check out the iDon't commercial for the Droid Does campaign



This commercial/youtube video uploaded by DroidDoes has already received867,857+ views, 1,790 ratings with an average of 4 out of 5 stars, and over 1500 comments within the past 3 days.

Thoughts? iLike or iDon't?

Get Those Resumes Ready for Wednesday!

Portfolio Workshop & Resume Review

WEDNESDAY, OCTOBER 21
12:30pm 
UC-19

Professional portfolios are an invaluable tool that can help give you the edge you need in an interview. C-moc & Cristina will be presenting some tips on how to start your digital or hard copy portfolio. Bring your resume and get it reviewed by out senior e-board members!