Upcoming Event

Pepsi Co. + HUGE Inc. Present: The Pepsi Refresh Project

WEDNESDAY, APRIL 28
12:30pm
LC-25

The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as an optimistic catalyst for idea creation. Through the Pepsi Refresh project, millions of dollars will be given away to those who will use it to make the world a better place. Come learn about how Pepsi + HUGE worked together to make this happen.

Beanstalk Group Event Recap

Beanstalk Group

Wednesday, April 21, 2010

The Beanstalk Group is the world’s leading brand licensing agency and consultancy. We help our clients harness licensing as an effective marketing tool for building their brands for the long-term. We extend brands creatively, carefully and globally through the development of incredible licensed products. At Beanstalk, we measure success by how intelligently our clients’ brands grow.

Trade Licensing
-Business of granting the right to use a logo, etc
-Benefits for every party involved – enter/maintain a presence in businesses, build awareness
-92.5 billion market worldwide
-Trademark/brand is the biggest segment

Beanstalks Group's Differentiators
-Long history in licensing
-Broad reach and high calibre of clients

Foursquare with Pay Phones, Courtesy of Nike

Nike has created another brilliant campaign that encourages people to be active. Each participant simply has to check in at one of the pay phones in London. The distance between each consecutive phone booth check-in is measured, and that determines how far you have walked, which affects how many points you get. Participants can compete across multiple digital mediums, such as Facebook, to compare their progress with their friends.

For full article: http://www.mediabistro.com/agencyspy/campaigns/nike_turns_london_into_a_gameboard_for_running_promo_159002.asp?c=rss

Upcoming Event

The Beanstalk Group

WEDNESDAY, APRIL 21
12:30pm
LC-21

Come learn about the world's leading brand licensing agency and consultancy. Their clients include Mary-Kate & Ashley, AT&T, Jaguar and Jack Daniel's.

Puma's New Package Design

In what they call a "revolutionary shift in Puma's paw print", PUMA, Yves Béhar and Fuseproject introduce, the Clever Little Bag, to replace Puma shoeboxes. The change in product packaging will reduce cardboard use by 65% and carbon dioxide emissions by 10,000 tons. It will also save 8,500 tons of paper, 20 million megajoules of electricity, and 1 million liters of water.

The launch of the new package design is set for the second half of 2011.

For more information: http://vision.puma.com/us/en/

MktSoc Social Picnic

Wednesday, April 14th

Thanks to everyone who came to the MktSoc Social Picnic this week. To see more pictures of the event, be sure to check out our Facebook page.

Google Search on Twitter

Want to know who else is talking about delicious delicious cake on Twitter? Well now you can! When using Google, simply click "Show Options" --> "Updates," and you will be stalking people in aggregate in no time!

For more information: http://googleblog.blogspot.com/2010/04/replay-it-google-search-across-twitter.html