Bubble Wrap and Clean Air? I'm Game!

Usually billboards are boring, and last week's Mediacy presentation showed us great new ways to approach out-of-home advertising.

However, Switzerland's mountain resort ‘Braunwald’ (car-free!) launched a new billboard campaign (from BBDO) that engages on more than just a visual level.



Essentially, the posters are covered in bubble wrap. The bubbles are filled with clean air. Thus, when you pop them, you release wonderful clean mountain air participating in a positive environmental breathing experience.

http://creativecriminals.com/billboard/braunwald-tourism-mountain-degustation/