Naked Communications Event Recap

Naked Communications
Date: Wednesday, February 24th, 2010
Location: LC-21

"Brands are naked in the eyes of the consumers."

Integrated Marketing Communications:

-Introduced by Prof. Don E. Schultz in the 1980s

-Cacophony, complexity and consumer skepticism have led to the development of IMC

-72% of marketers now use IMC to thrive in today's world of fragmented media

-Is defined as "holistic process to deliver profitable brand growth" at Naked Communications

-Remember: 1) Media neutrality, 2) Consumer centriticty, and 3) Collaboration

There is always a better way:

-You don't have to keep doing what you've been doing in the past; evolve!

-Think about the problem again before you design the solution

-See the full picture!

-Examine what happens in the creative world afterwards