Internet Marketing Inc. Event Recap

Internet Marketing Inc.

Todd Soiefer, President - Northeast Region

todd@internetmarketinginc.com

Date: Wednesday, March 24, 2010

Search Engine Optimization (SEO) not just about websites anymore! (Videos, Local Business Results, even Tweets show up on Google Search Results)

Four Key Components of SEO:

• Keyword Strategy
• Information Architecture & Site Map
• Unique Content
• Organic Inbound Links

Only about 15% of clicks in paid searches (vs. organic searches)

Another way to drive returns for PPC (pay-per click) is by building Landing Pages

Social Media Marketing:

• important to integrate platforms
• good mix: 80% value, 20% marketing (example: Tip of the Day, Deals)