M Booth PR
Date: Wednesday, March 3rd, 2010
What is PR?
- about creating relationships
- earned media
- 3rd party endorsement: a good review on Zagat, Yelp
- more credibility
- amplifying buzz
- reaching out to the influencers and creating a conversation:
- "If you can persuade others to talk about you, you only need to target a few to reach many"
- but, no guarantees
End Goal: Get consumer's attention!
Beware:
- bloggers, media get hundreds of pitches from publicists everyday
- PR gets a bad rep from those who abuse/spam these influencers
- ex: Bad Pitch Blog - http://badpitch.blogspot.com/
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