Mediacy This Wednesday!

Mediacy Outdoor

WEDNESDAY, FEBRUARY 3
12:30pm
LC-21

Come learn about this start-up agency that specializes in out-of-home advertising. Learn what it takes to start an agency in this economy as ell as learn about internship opportunities. Co-sponsored with EEG.

Is Increased Advertising Time Harmful?

Spain, as well as other countries such as Italy, is using "telepromotions," extended advertisements that are made to look like TV programs, to build additional revenue for both the country and the TV stations. While it eventually becomes clear that it is an advertisement, a combination of cheap production values and a potential decrease in the amount of actual content offered by the station leads some advertising experts to believe that telepromotions can be harmful to advertising as a whole. While some companies, such as P&G, have been able to effectively use these extended advertising spots in a productive way, telepromotions are usually created by the TV station itself, rather than an agency. This creates an incentive for the station to produce the telepromotion at the lowest cost, regardless of the quality of the final product. Despite this decrease in quality, there is still an argument that increased advertisement leads to increased consumption.

To read more about these telepromotions, as well as the legal issues involved, read the full article at http://adage.com/globalnews/article?article_id=141789

AmEx Lunch & Learn Event Recap

Event: American Express Lunch & Learn
Date: Wednesday, January 27, 2010
Location: Abbe Bogen Lounge (KMEC 11-185)

Biggest Asset = THE AMEX BRAND

* $14.9 billion brand
* Fortune's Most Admired Card Brand
* #1 in overall consumer satisfaction

Strong Competitive Advantage

* "Closed loop" --> information about card members and merchants
* Unique capabilities and business insight
* Premium economics: strong relationships with affluent card members
* Global experience

Join the AMEX team

* Coffee chats with NYU alumni @ Kimmel (Room unconfirmed) - Wednesday, 2/3/10 from 3:30 - 6:00 PM.
* Resume drop for summer internships: January 29th
* One round of interviews

AmEx Lunch & Learn this Wednesday!

American Express Lunch & Learn

WEDNESDAY, JANUARY 27
12:30pm
Abbe Bogen Lounge (KMEC 11-185)

Marketing professionals from American Express (who are also NYU alumni) will present on Amex's brand value and competitive advantage as well as the meaningful career paths they offer to employees. There will be time to mingle with the attendees following their presentation and Q&A panel. Additionally, you'll have the opportunity to learn more about their renowned summer internship program-- just in time for the American Express Resume Drop on January 29th.

>> LAST CALL! Submit any questions you have for the AmEx panel by noon tomorrow. Email your questions to mktsoc@stern.nyu.edu or click here.

The Happiness Machine

Coke is really intent on associating its brand with Happiness.

Check out the new 2 minute spot from marketing/e-commerce agency Definition 6.



Despite our university's turbulent relationship with Coca Cola, I don't think we'd mind our own Happiness Machine.

*As of 1/24/2010: Over 1 million views, ~4,500 5/5 star ratings (uploaded 01/12/2010)
It's great seeing major companies like Coca-Cola really embracing new media like YouTube. You bypass the media planning costs (agency fees, airtime, etc), and can actually expand reach given the global nature of the YouTube platform. And because there's a direct site, it has the opportunity to be shared, and more social and more viral.

For credits and more information about the ad, AdLand.

Spring Semester Kick Off Meeting Recap

Thank you all for showing up Wednesday (01/20) and making this kick off event a great success. Congrats to Cathy, James, Lisa, and Sachin for their Brand Bingo victories. That was just a game that the eboard came up with - if anyone has any ideas for a fun game for next semester, let us know.

We look forward to seeing you all again at the American Express Lunch & Learn panel this Wednesday.

mktsoc kick-off event

Spring '10 Kick-Off!

WEDNESDAY, JANUARY 20
12:30pm
UC-19

Come see what we have in store for the semester, catch up with friends, and compete in Brand Bingo! As always, lunch will be served.