Wednesday, February 23, 2011

Dr. Pepper launches new MANLY drink...

Dr. Pepper is launching a new diet drink with the tagline "It's Not For Women". What do you guys think about it? I'm still not sold on the idea of a diet drink for men, and I'm not sure this commercial really relates to guys (it seems over-the-top and cheesey).

The Think Tank!

T3: The Think Tank

12:30pm - 1:45pm

Come hear from T3 (The Think Tank), an independent digital marketing and advertising firm that works like a think tank and ranks among AdWeek's Top 100 Agencies.

Also joining us will be Mickey Katz from to talk about an exciting internship opportunity. In the meantime get $5 off your order with check out code NYUAMA5 (expires 2/23/11).

Tuesday, February 8, 2011


Interviewing Strategies & Brand Taboo

12:30pm - 1:45pm

Stop by for an informal interviewing strategies Q&A session with a panel of seniors who've been through it already. Then, stick around to find out what we've got planned for this semester and get to know other Mktsoc members through a game of Brand Taboo!

Thursday, February 3, 2011

Strategies for Green Marketing

Heidi Tolliver-Nigro, printing industry writer, analyst, and consultant, recently published a report that highlights strategies for green marketing in print mediums. While I doubt that any students are going to go out and purchase a publication outlining green marketing tips, this interview outlines a few important things to keep in mind in the print business, including designing everything for sustainability ahead of time. This includes maximizing the use of each page as well as making sure that any coatings that you add to the pages can be recycled.

For the article: