Tuesday, December 8, 2009

Subway Parties

The Ministry of Sound, a London nightclub and record label is taking subway advertising to a whole new level.

In promoting o2, the New Years Eve event, the group has decided to glam up the subway (or as they call it, the "tube") experience for London's Jubilee line, infusing the train with branded creative and a party atmosphere.

It's a little overwhelming but it is certainly more interesting than the typical ad subway experience we're used to.

Monday, December 7, 2009

Twitter 360: Bordering Reality

Today, in my IT class a group talked about augmented reality, where images flat images are given dimension and interactive capabilities through new technologies when looked at through a webcam or camera phone. I thought it was pretty mind blowing, so I went searching for more info.

ARvertising news is a blog dedicated to augmented reality (AR) marketing. Check it out. Their latest post talks about Twitter 360, which is a new application for the iPhone 3GS. This app lets you actually visualize your Twitter friends who are in your nearby environment using the AR technology of the iPhone camera.

Pretty cool.

Wednesday, December 2, 2009

Mr. Youth Event Recap

Event: Mr. Youth
Date: Wednesday, December 2, 2009
Location: UC-19

Social Marketing Agency
Mr. Youth is “a new breed of agency that develops and executes social marketing strategies that engage audiences, start conversations and power movements.”

Consumer 2.0
“A new consumer mindset that has been fueled by social technologies and communications”
Mr. Youth tries to reach digitally-connected people, such as college students and young moms, through word of mouth, social interactive and experimental channels.

Mobilize Network of Ambassadors
With brands, consumers want to have a voice and want to be heard. They want to participate, and Mr. Youth will open the door for them. One way is through the technology platform RepNation. Some campaigns include: Victoria's Secret PINK launch, Kotex: What Fits U Experience, and Pepsi Max.

Tuesday, December 1, 2009

In which marketing makes the world a better place...

In observance of World AIDS Day...
Via Adland

Today, you can make your status red on Twitter with #red (#red and #WorldAidsDay are already top trending items) and you can follow @joinred to learn more.
You can also learn more making Facebook red at the JoinRed facebook page: http://www.facebook.com/joinred complete with a viral video and an announcement of the new partnership with Nike, entitled "Lace Up, Save Lives". 100% of the profits from the sale of the new launch of (NIKE)RED laces will go to the Global Fund and soccer-based programs that help fight AIDS in Africa.