Monday, December 20, 2010

Tuesday, December 7, 2010

YouTube Event Recap

Stan (above) is our most devoted member. He has earned the most Mktsoc membership points.

This is Paul, and he won this week's Mktsoc Challenge by providing the class with the most entertaining YouTube video.

Hours of Video YouTube uploaded EVERY DAY: 50,000

YouTube Premium - trying to compete against mainstream TV

YouTube is creative and modern

Sharing is viral and has no frontier

Most ad costs are in CPM (cost per thousand views)

Cost per View - Audience members have to choose to watch so it is more meaningful

Mobile is the number one screen

5 metrics more important than the click

75% of ads socially enabled

Top search sites: Google, YouTube, Bing

GoogleTV: Trying to make ads more relevant to individual users by using tracking

Avi Fein:
Sara Crosby:
Kevin Siwoff:

Holiday Gift Advice!

Hey Mktsoc,

As the holiday season rolls around (we're almost there, i promise!), I thought I'd post a quick guide about the Top 5 Hottest Gifts of 2010 for those Tech Lovers on your list... courtesy of Yahoo!

1. Apple's iPad
A revolution in itself, and most definitely will be the hottest gift of the season, whether for your tech lover, teen, your hubby (or yourself), the iPad will top everyone's Christmas list in 2010.
Best price for this hot ticket item is at Walmart for $499.

2. Xbox 360 4GB Console with Kinect:
The Xbox 360 4GB Console with Kinect is the coolest thing since video games were invented. And all techies love gaming. Xbox's Kinect lets players chuck the remotes and use only themselves as the controllers. That's right, no more losing the game remotes and controllers, it's all in the camera eye that "sees" the players and senses their movements. Very cool.

3. Wi-Fi Locator:
Your favorite techie is always looking for places to get connected, and these little gadgets are the newest and coolest of their kind to detect wi-fi and hot spots to keep them connected anywhere.

4. iPod Nano Watch:
This thing is amazing. Apple's taken the nano and made it an accessory that any geek tech lover would drool to own. The Nano itself is an engineering wonder. Multi-Touch, color display, long battery life, MP3, radio, photos, pedometer, Nike+ and clock all in an impossibly small package. Just like reinventing the phone it took Apple to make it possible. And in clock mode the Nano battery lasts at least a week before recharging.

5. HTC Evo 4G Phone

And last but not least is the 4G wonder HTC Evo. With the HTC EVO™ 4G, the power to do more than you ever thought possible with a phone is Sprint's hottest seller on the market. Here's a list of things it can do: get Wi-Fi® wherever you go, True HD vision, Power-packed entertainment, Around the world in 0.17 seconds, Broadcasting live in 3-2-1.

Ask any techie, and you'll find out that they all would love to receive one, or more of these amazing technological gadgets...they're the hottest gifts of 2010 in the U.S. and around the globe.