Stan (above) is our most devoted member. He has earned the most Mktsoc membership points.
This is Paul, and he won this week's Mktsoc Challenge by providing the class with the most entertaining YouTube video.
Hours of Video YouTube uploaded EVERY DAY: 50,000
YouTube Premium - trying to compete against mainstream TV
YouTube is creative and modern
Sharing is viral and has no frontier
Most ad costs are in CPM (cost per thousand views)
Cost per View - Audience members have to choose to watch so it is more meaningful
Mobile is the number one screen
5 metrics more important than the click
75% of ads socially enabled
Top search sites: Google, YouTube, Bing
GoogleTV: Trying to make ads more relevant to individual users by using tracking
Contact:
Avi Fein: afein@google.com
Sara Crosby: saracrosby@google.com
Kevin Siwoff: ksiwoff@google.com
YouTube Premium - trying to compete against mainstream TV
YouTube is creative and modern
Sharing is viral and has no frontier
Most ad costs are in CPM (cost per thousand views)
Cost per View - Audience members have to choose to watch so it is more meaningful
Mobile is the number one screen
5 metrics more important than the click
75% of ads socially enabled
Top search sites: Google, YouTube, Bing
GoogleTV: Trying to make ads more relevant to individual users by using tracking
Contact:
Avi Fein: afein@google.com
Sara Crosby: saracrosby@google.com
Kevin Siwoff: ksiwoff@google.com
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