Wednesday, December 2, 2009

Mr. Youth Event Recap

Event: Mr. Youth
Date: Wednesday, December 2, 2009
Location: UC-19

Social Marketing Agency
Mr. Youth is “a new breed of agency that develops and executes social marketing strategies that engage audiences, start conversations and power movements.”

Consumer 2.0
“A new consumer mindset that has been fueled by social technologies and communications”
Mr. Youth tries to reach digitally-connected people, such as college students and young moms, through word of mouth, social interactive and experimental channels.

Mobilize Network of Ambassadors
With brands, consumers want to have a voice and want to be heard. They want to participate, and Mr. Youth will open the door for them. One way is through the technology platform RepNation. Some campaigns include: Victoria's Secret PINK launch, Kotex: What Fits U Experience, and Pepsi Max.

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