Thursday, February 3, 2011

Strategies for Green Marketing

Heidi Tolliver-Nigro, printing industry writer, analyst, and consultant, recently published a report that highlights strategies for green marketing in print mediums. While I doubt that any students are going to go out and purchase a publication outlining green marketing tips, this interview outlines a few important things to keep in mind in the print business, including designing everything for sustainability ahead of time. This includes maximizing the use of each page as well as making sure that any coatings that you add to the pages can be recycled.

For the article:

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