Getting Free Stuff to Tweet? Yes Please

It turns out that mac and cheese has been trending on Twitter lately. Kraft's nimble marketing arm decided that this was the perfect opportunity to advertise their own mac and cheese, and they are running a "jinx" campaign to take advantage of the popularity. If two people mention mac and cheese, Kraft will send a link to both of them, and the first person to click the link will get free products! The person will also get a free shirt, so you KNOW I'll be participating in this event.

For the full article: http://adage.com/article/news/kraft-treats-tweets-mac-cheese/149298/