Rosetta Event Recap

Rosetta

3-9-2011

Check out some of their featured work on their website: http://www.rosetta.com/

Background

- Started 12 years ago as a consulting company. Most of the people who work there originally

came from a brand management or classic consulting background.

- They decided to change their strategy when they realized they wanted to do the designing in the

marketing campaigns as well. They expanded through partnerships and acquisitions.

- 3 main areas within the company: strategic insights, ideas and programs, and technology

- Huge client list spanning across diverse industries e.g. consumer products, healthcare, financial

services, communication, emerging markets

- Usually work with big companies

Consulting

- About providing expert advice to influence strategic decision making

- 4 key components: (consulting side) classic consulting and change management, (marketing

side) analytics, and insight generation

- Process after client comes to them for consulting advice (usually a 10-12 week process)

1. They will look at the size of the opportunities

2. Competitors- involve a lot of research and presenting information in a digestible way to business

leaders

3. Looking at options- ways of testing this include concept interest evaluation, pricing and analysis

4. How it will look like – create mission statement to creative team so they can create solutions to the issue.

Account Management - Working with an Agency

- Account management is in the middle of the 3 main areas within the company: strategic

insights, ideas and programs, and technology. Work with creative team to address issue client

presents, working with brand team to make sure there is no misalignment of goals

- Often will be given the scenario and they will have to fill in the blanks

- Use of PLAVIX example to demonstrate how account management works, in this example they

had to create a solution that fit the criteria of consumer focus, fit new government legislation

and a new website feeling. Creation of new site.

Working with Rosetta

- Relaxed environment

- Good reputation

- Extensive client list

- A downside of consulting is traveling and for junior members of the firm, Rosetta tries to limit

traveling

- Projects and work can range quite broadly depending on the project and client

-Starting out in the company usually means working on analytics and number crunching so you

can understand how to find trends and relationships in data.

Internship Process

- Rolling application on website

- Full time positions available as they conduct full-on recruiting processes