I'M HERE - A LOVE STORY IN AN ABSOLUT WORLD

I'm Here, a 30 minute short film robot love story that takes place in Los Angeles is a collaboration between acclaimed director Spike Jonze, and Absolut Vodka.

Brand partnerships have become more popular in recent times as the model of advertising and marketing changes.

See below for the trailer. I suppose we'll have to wait until the film is released to fully determine whether or not the brand is an appropriate fit.

Twitter is Taking Over the Fortune 500 Corporations

According to a study released by the Society for New Communications Research, as of last year, "thirty-five percent of Fortune 500 corporations had an active Twitter account," while 47% of the top 100 companies had a Twitter account.



Additionally, 19% of Fortune 500 corporations used podcasting and 31% used video blogging.

Big Biz Embracing Twitter

Naked Communications Event Recap

Naked Communications
Date: Wednesday, February 24th, 2010
Location: LC-21

"Brands are naked in the eyes of the consumers."

Integrated Marketing Communications:

-Introduced by Prof. Don E. Schultz in the 1980s

-Cacophony, complexity and consumer skepticism have led to the development of IMC

-72% of marketers now use IMC to thrive in today's world of fragmented media

-Is defined as "holistic process to deliver profitable brand growth" at Naked Communications

-Remember: 1) Media neutrality, 2) Consumer centriticty, and 3) Collaboration

There is always a better way:

-You don't have to keep doing what you've been doing in the past; evolve!

-Think about the problem again before you design the solution

-See the full picture!

-Examine what happens in the creative world afterwards

Upcoming Event

Naked Communications

WEDNESDAY, FEBRUARY 24
12 :30pm
LC-21

Naked Communications is a unique communications consultancy — one of the five most innovative comp anies in marketing, according to Fast Company, March 2009. Come learn about this great agency and learn about their summer internship opportunity

Google & YouTube Event Recap

Google & YouTube

Date: Thursday, February 18, 2010

Location: UC-21

World’s largest entertainment platform
In 5 years, YouTube has become a global brand, known and used across the world. Everything has gone digital---online video viewing increased 35% year-over-year in 2008. 20 hours of video are uploaded every single minute, and 67% of marketers say that online video is a primary focus for marketing campaign. YouTube is the #1 online video site, and the #3 largest side on the internet.

User engagement

Consumer 2.0: Users get what they want, whenever and wherever they need it, however they choose to use it . . . and they tell others about it! This creates network effects! YouTube attracts self-selected viewers who want to watch the videos (not a push strategy).

Tomorrow's Advertising Today
YouTube operates in a crowded environment---continuous attention span of an adult can be as short as 8 seconds, and a person can be exposed to 3000 advertisements a day. YouTube offers targeting options based on demographics. YouTube is "not in the business of keeping the media companies alive. [It] [is] in the business of connecting with consumers" (VP Global Brand & Category & Category Management). Connecting with consumers is becoming an integral part of people's marketing strategies.

Skype goes Mobile, Uses Art

I love the new ad for the Skype phone.
It really makes a call (literally) to action, and encourages engagement that is unique.
Check it out below and see if you're inspired enough to call in, send a message, and have an artist deliver that message in art form to the world.

Google Sales & Advertising (RESCHEDULED DUE TO SNOW STORM)

Google Online Sales & Advertising

THURSDAY, FEBRUARY 18
12:30pm
Room UC-21

Google's Jessica Peterson will offer Stern students key insights into how Google has set the stage for marketers to achieve new levels of sales and advertising success through YouTube, the world's largest entertainment & media viewing platform.

Bubble Wrap and Clean Air? I'm Game!

Usually billboards are boring, and last week's Mediacy presentation showed us great new ways to approach out-of-home advertising.

However, Switzerland's mountain resort ‘Braunwald’ (car-free!) launched a new billboard campaign (from BBDO) that engages on more than just a visual level.



Essentially, the posters are covered in bubble wrap. The bubbles are filled with clean air. Thus, when you pop them, you release wonderful clean mountain air participating in a positive environmental breathing experience.

http://creativecriminals.com/billboard/braunwald-tourism-mountain-degustation/

Mediacy Event Recap

Event: Mediacy
Date: Wednesday, February 3, 2010
Location: LC-21

Alternative Out-of-Home Advertising
-Includes anything except billboards, transit signs, and static signage; highly engaging; reaches people in contextually relevant areas; focuses more on results than measurably

CoverMedia
-Solution to the troubles with magazines: wasted coverage, expensive back cover, advertising wear out
-Distributed to public venues such as salon: targeted media, greater flexibility, less expensive

Gatescapes
-ads on closed storefront gates

IMPORTANT LESSON FROM MICHAEL GITTER, PRESIDENT OF MEDIACY
Be extremely cautious at intersections in your business experiences. Be careful which road you go down, because it could change everything.

The Most Emotional Driver Safety Commercial Ever

We've all seen our share of "driver safety commercials," but I dare you to find one more emotionally engaging than this one. This spot, from Sussex Safer Roads, entitled "embrace life" encourages you to do just that - without the need to show a car accident or the aftermath of one.


Find more videos like this on AdGabber

McDonald's Steamy Outdoor Ads

McDonald's has continued it's unique methods of out-of-home advertising by producing a poster in a bus shelter that features a steamy cup of coffee to attract consumers.

McDonald's - Steaming Coffee Cup outdoor bus poster - (2010) 1:40 (Canada)

This Canadian advertisement is made by the same company (Cossette West) that made the coffee-pot lamppost and the free coffee display that diminishes as time goes on.