Thursday, February 25, 2010

Naked Communications Event Recap

Naked Communications
Date: Wednesday, February 24th, 2010
Location: LC-21

"Brands are naked in the eyes of the consumers."

Integrated Marketing Communications:
-Introduced by Prof. Don E. Schultz in the 1980s
-Cacophony, complexity and consumer skepticism have led to the development of IMC
-72% of marketers now use IMC to thrive in today's world of fragmented media
-Is defined as "holistic process to deliver profitable brand growth" at Naked Communications
-Remember: 1) Media neutrality, 2) Consumer centriticty, and 3) Collaboration

There is always a better way:
-You don't have to keep doing what you've been doing in the past; evolve!
-Think about the problem again before you design the solution
-See the full picture!
-Examine what happens in the creative world afterwards

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