Event: Mediacy
Date: Wednesday, February 3, 2010
Location: LC-21
Alternative Out-of-Home Advertising
-Includes anything except billboards, transit signs, and static signage; highly engaging; reaches people in contextually relevant areas; focuses more on results than measurably
CoverMedia
-Solution to the troubles with magazines: wasted coverage, expensive back cover, advertising wear out
-Distributed to public venues such as salon: targeted media, greater flexibility, less expensive
Gatescapes
-ads on closed storefront gates
IMPORTANT LESSON FROM MICHAEL GITTER, PRESIDENT OF MEDIACY
Be extremely cautious at intersections in your business experiences. Be careful which road you go down, because it could change everything.
Date: Wednesday, February 3, 2010
Location: LC-21
Alternative Out-of-Home Advertising
-Includes anything except billboards, transit signs, and static signage; highly engaging; reaches people in contextually relevant areas; focuses more on results than measurably
CoverMedia
-Solution to the troubles with magazines: wasted coverage, expensive back cover, advertising wear out
-Distributed to public venues such as salon: targeted media, greater flexibility, less expensive
Gatescapes
-ads on closed storefront gates
IMPORTANT LESSON FROM MICHAEL GITTER, PRESIDENT OF MEDIACY
Be extremely cautious at intersections in your business experiences. Be careful which road you go down, because it could change everything.
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