Go Out & Arrive With A Bang

If you find your company moving to a new location, try to do something like SapientNitro did. Make sure that everyone knows that you're leaving and where you're going with something a little extraordinary.

Upcoming Event

OgilvyEarth presents: Hopenhagen

WEDNESDAY, MARCH 31
12:30pm - 1:45pm
Tisch 201

Come learn about this amazing movement created to raise awareness about the recent Copenhagen climate talks (COP15). Come hear how this campaign helped make an impact by engaging people and creating a conversation around climate change.

"Got Milk?" To Switch Focus

Starting this week, the California milk board, with the help of Goodby, Silverstein & Partners, began running ads that focused not on what life would be like without milk, which was the focus of the original "got milk?" ads, but rather what life would be like if one never ran out of milk.

This new angle is aimed at exaggerating the positive effects of drinking milk, such as strengthened hair, teeth, and muscles. While ads about the effects of milk deprivation worked in the past, new short-term initiatives that embellished the positive effects of milk showed great results. This led to the portrayal of milk as a "superdrink . . . without getting all clinical."

Goodby, Silverstein & Partners won't stop at just commercials and a website. They plan to launch a Facebook game that features avatars based on Mootopian citizens. Additionally, they plan on expanding the campaign into other realms, such as those that are attractive to high school students.

For the campaign's website: Mootopia

For full article: California's Dairy Industry Takes Old Question to New Extreme

Internet Marketing Inc. Event Recap

Internet Marketing Inc.

Todd Soiefer, President - Northeast Region

todd@internetmarketinginc.com

Date: Wednesday, March 24, 2010

Search Engine Optimization (SEO) not just about websites anymore! (Videos, Local Business Results, even Tweets show up on Google Search Results)

Four Key Components of SEO:

• Keyword Strategy
• Information Architecture & Site Map
• Unique Content
• Organic Inbound Links

Only about 15% of clicks in paid searches (vs. organic searches)

Another way to drive returns for PPC (pay-per click) is by building Landing Pages

Social Media Marketing:

• important to integrate platforms
• good mix: 80% value, 20% marketing (example: Tip of the Day, Deals)

Upcoming Event

Internet Marketing Inc.

WEDNESDAY, MARCH 24
12:30pm
LC-21

Come learn about this fast growing company that helps its clients manage and optimize all of their online touch points. They work with such varied clients as Hilton, The US Army and Road Runner Sports.

TODAY!

WEDNESDAY, MARCH 10
12:30 pm
@ LC-21


Take a break from midterms, mingle with other members, and indulge in ice cream sundaes before we all head off to Spring Break!

IdeaVillage Event Recap

IdeaVillage

Andy Khubani, CEO + Founder

Date: Thursday, March 4th, 2010

'As Seen on TV' Business:

- Began w/ the pitch market at Fairs

- Pitching constantly to 15-25 people at a time (perfected the pitch)

- Idea: bring it to TV and reach millions at once

BUT:

- only 8% of consumers who want a product will buy in on TV

- how to reach 92% of market? -> bring it to retail!

Retail's Challenge:

- most companies buy a range of products from supplier, not just one

- solution: make own retail category -- As Seen on TV

- picked up by Bed, Bath & Beyond, Drugstores (Walgreen's says "As seen on TV" as important as Cough & Cold

- now available at almost any retail chain internationally

- Risk and Return about same as a Box Office Hit

- "Smooth Away" outperformed The Blind Side Revenues in 2009

2010 Hits?

- Bottle Tops

- HD Vision Ultras

M Booth PR Event Recap

M Booth PR

Date: Wednesday, March 3rd, 2010

What is PR?

- about creating relationships

- earned media

- 3rd party endorsement: a good review on Zagat, Yelp

- more credibility

- amplifying buzz

- reaching out to the influencers and creating a conversation:

- "If you can persuade others to talk about you, you only need to target a few to reach many"

- but, no guarantees

End Goal: Get consumer's attention!

Beware:

- bloggers, media get hundreds of pitches from publicists everyday

- PR gets a bad rep from those who abuse/spam these influencers

- ex: Bad Pitch Blog - http://badpitch.blogspot.com/

Mascara Brush or Subway Turnstile?

As New Yorkers we often treat subway turnstile exits as an inconvenience--another impediment we have to consider when going from point A to point B. But it's a step we all have to take when exiting. But LashBlast Length sees it in a different way. They've wrapped the turnstiles in yellow to resemble an extremely long brush, and they've made the crossbars black to reveal the long lashes that result from the use of the brush.

“Extremely long brush. extremely long lashes. LashBlast Length mascara.”


Advertising Agency: Saatchi & Saatchi, Canada
Published: February 2010

For more credits, go to I Believe in Advertising

TODAY!

Marketing, Advertising & PR Expo

TUESDAY, MARCH 2
4:00 - 6:00 pm
The Wasserman Center for Career Development

Meet and network with key employers in your industry, gain career advice from professionals and learn about potential full-time and/or internship opportunities!

Upcoming Events

This week, from mktsoc:

M Booth PR

WEDNESDAY, MARCH 3
12:30pm
LC-21

Come learn about this great PR agency that works with prestigious clients across various industries.

IdeaVillage

THURSDAY, MARCH 4
12:30pm
T-201

Andy Khubani, president and chief executive officer of IdeaVillage will speak about his company and past experiences. Sponsored by Stern Scholars.