Thursday, March 25, 2010

Internet Marketing Inc. Event Recap

Internet Marketing Inc.
Todd Soiefer, President - Northeast Region
Date: Wednesday, March 24, 2010

  • Search Engine Optimization (SEO) not just about websites anymore! (Videos, Local Business Results, even Tweets show up on Google Search Results)
  • Four Key Components of SEO:
    • Keyword Strategy
    • Information Architecture & Site Map
    • Unique Content
    • Organic Inbound Links
  • Only about 15% of clicks in paid searches (vs. organic searches)
  • Another way to drive returns for PPC (pay-per click) is by building Landing Pages
  • Social Media Marketing:
    • important to integrate platforms
    • good mix: 80% value, 20% marketing (example: Tip of the Day, Deals)

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