Saturday, March 6, 2010

Mascara Brush or Subway Turnstile?

As New Yorkers we often treat subway turnstile exits as an inconvenience--another impediment we have to consider when going from point A to point B. But it's a step we all have to take when exiting. But LashBlast Length sees it in a different way. They've wrapped the turnstiles in yellow to resemble an extremely long brush, and they've made the crossbars black to reveal the long lashes that result from the use of the brush.

“Extremely long brush. extremely long lashes. LashBlast Length mascara.”

Advertising Agency: Saatchi & Saatchi, Canada
Published: February 2010

For more credits, go to I Believe in Advertising

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