Monday, October 10, 2011

ABC Research comes to Marketing Society

Last Wednesday, we were lucky enough to have a speaker named Charles Kennedy who is the SVP of Research at ABC Televsion. While everyone munched on sandwiches and cookies from A New Creation Bakery, Mr. Kennedy told us all about what it is like to work in market research specifically for a major television network. Mr. Kennedy spoke about the new shows premiering on ABC this season and we discussed Pan Am vs. The Playboy Club. After Mr. Kennedy's talk there was a Q & A where a lot of good and interesting questions were asked. It was a great event with a huge turnout.

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