This past Wednesday, the Marketing Society had Israel Mirsky, the EVP of Emerging Media and Technology, at Porter Novelli, a PR firm. Mr. Mirsky talked to our members about why PR is becoming the most important marketing tool a company has. He also explained the major differences between PR and advertising. As well as share with us the ways PR is changing how marketing works and will continue to do so in the future. Throughout his presentation he welcomed questions and there were quite a few very interesting question and answers along with even more questions once he concluded his formal presentation.
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