Today we co-sponsored an event with Net Impact's Major Series where we got to hear from the COO of DoSomething.org, Aria Finger. Ms. Finger talked about the importance of cause marketing as well as the way non-profits need to brand themselves to stand out. She showed clips to represent different types of cause marketing from both for-profit and non-profit companies. We also discussed the different things we associate with for-profit brands versus non-profit brands. At the end of the meeting, along with a quick Q & A, Ms. Finger helped us brainstorm ideas for the Good Project and what we can include in our call to action video for Water Collective that we are filming during Wednesday's Good Project meeting.
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