Monday, October 18, 2010

L'Oreal Brandstorm Event Recap

About L'Oreal
- L'Oreal is a consumer packaged good company created in 1909 focused solely on beauty products.
- L'Oreal is a Global company with 23 global brands (17.54 billion euros in sales)

L'Oreal’s 6 elements:
- Unique expertise in beauty
- Science of beauty: founded by a chemist. R&D is unique to its core.
- Strategic portfolio of brands: professional product division (distribution is important), consumer products division, luxury products division, active cosmetics, the body shop
- Global or nothing: L'Oreal wants to be recognized all over the world. Reach consumers internationally and create consistent products.
- Our people: L'Oreal cares a lot about its employees. L'Oreal has various training programs and events to keep employees happy.
- Commitment to Sustainability: L'Oreal finds ways to give back to society by reducing waste. L'Oreal wants to be an environmentally responsible and a socially ethical company.

- L'Oreal Day – 100 years since L'Oreal was founded.
- Opportunities for Juniors and Seniors: No traditional on-campus recruiting
- A Taste of L'Oreal: bring candidates to L'Oreal office for the weekend. Meet executives and do a case study.
- Brandstorm – case competition
- Both are two ways for recruitment. Winners of the competition will have a chance to intern at L'Oreal during the summer. (10-12 weeks based in NYC)

About Brandstorm
- Develop an original concept in coherence with brand values.
- Since its creation in 1993, more than 3700 people have competed.

The two representatives from L'Oreal were nice enough to bring in free products for all those who attended, including Garnier Fructis facewash and Kiehl's hand lotion

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