Sunday, October 31, 2010

Undercurrent Event Recap


Rachel from Undercurrent came in to speak with us

She was an NYU student back in the day in the Gallatin school of Individualized Study studying Media and Entertainment Business

Undercurrent came about in April 2007 and it now has 25 Full time employees. Basically a consulting firm meets a fun social network

Past Clients include: CNN, BMW, HBO, Sierra Mist, TBS, GE, Levi's, Pepsi, Ford, Yahoo

Ford Fiesta: Movement, to attract people through social media. They ended up having 50,000 cars on pre-sale just from advertising with people who are powerful influences on the web

Don Q: Used women to answer questions such as "How long should I wait to call her back". Guys kept coming back to check answers. Eventually ended up beating Bicardi and Captain Morgan with only 1/10th their budget

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