Sunday, November 7, 2010

Edelman and The Good Project Event Recaps

The Good Project
Mondays during common hour

Press Outreach: Currently trying to get in contact with different people. Completely revamped the press kit

Social Media: started a blog and took control of the twitter account. Also started a Facebook page.


Jennifer, the creative director and executive vice-president from Edelman came into speak with us about her firm.

After graduating college, Jennifer opened up her own firm but came to realize that she needed more time to settle down into a family.

She then moved over to Edelman after selling her company.

Currently Edelman is the largest family-owned agency in the world with over 32,000 employees in over 51 countries.

Edelman has helped create strategies and ideas for companies such as Starbucks, Pepsi, HP, BMW, Burger King, and more.

The firm alone came up with two of the most successful marketing strategies in modern times. The Pepsi Refresh Project as well as the Dove campaign for real beauty.

Jennifer considers herself the proud parent of the American Heart Association's "Go Red" campaign and the idea of the little red dress.

She then showed us some case examples for three companies they worked on: Ben & Jerry's, Trojan, and Brita water.

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