Upcoming Event

Pepsi Co. + HUGE Inc. Present: The Pepsi Refresh Project

WEDNESDAY, APRIL 28
12:30pm
LC-25

The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as an optimistic catalyst for idea creation. Through the Pepsi Refresh project, millions of dollars will be given away to those who will use it to make the world a better place. Come learn about how Pepsi + HUGE worked together to make this happen.

Beanstalk Group Event Recap

Beanstalk Group

Wednesday, April 21, 2010

The Beanstalk Group is the world’s leading brand licensing agency and consultancy. We help our clients harness licensing as an effective marketing tool for building their brands for the long-term. We extend brands creatively, carefully and globally through the development of incredible licensed products. At Beanstalk, we measure success by how intelligently our clients’ brands grow.

Trade Licensing
-Business of granting the right to use a logo, etc
-Benefits for every party involved – enter/maintain a presence in businesses, build awareness
-92.5 billion market worldwide
-Trademark/brand is the biggest segment

Beanstalks Group's Differentiators
-Long history in licensing
-Broad reach and high calibre of clients

Foursquare with Pay Phones, Courtesy of Nike

Nike has created another brilliant campaign that encourages people to be active. Each participant simply has to check in at one of the pay phones in London. The distance between each consecutive phone booth check-in is measured, and that determines how far you have walked, which affects how many points you get. Participants can compete across multiple digital mediums, such as Facebook, to compare their progress with their friends.

For full article: http://www.mediabistro.com/agencyspy/campaigns/nike_turns_london_into_a_gameboard_for_running_promo_159002.asp?c=rss

Upcoming Event

The Beanstalk Group

WEDNESDAY, APRIL 21
12:30pm
LC-21

Come learn about the world's leading brand licensing agency and consultancy. Their clients include Mary-Kate & Ashley, AT&T, Jaguar and Jack Daniel's.

Puma's New Package Design

In what they call a "revolutionary shift in Puma's paw print", PUMA, Yves Béhar and Fuseproject introduce, the Clever Little Bag, to replace Puma shoeboxes. The change in product packaging will reduce cardboard use by 65% and carbon dioxide emissions by 10,000 tons. It will also save 8,500 tons of paper, 20 million megajoules of electricity, and 1 million liters of water.

The launch of the new package design is set for the second half of 2011.

For more information: http://vision.puma.com/us/en/

MktSoc Social Picnic

Wednesday, April 14th

Thanks to everyone who came to the MktSoc Social Picnic this week. To see more pictures of the event, be sure to check out our Facebook page.

Google Search on Twitter

Want to know who else is talking about delicious delicious cake on Twitter? Well now you can! When using Google, simply click "Show Options" --> "Updates," and you will be stalking people in aggregate in no time!

For more information: http://googleblog.blogspot.com/2010/04/replay-it-google-search-across-twitter.html

Upcoming Events

The Marketing Society Alumni Mingle

TUESDAY, APRIL 13
6:30pm - 8:00pm
KMEC Abbe Bogen, 11th Floor

Come mingle with Stern alumni and fellow students interested in the many fields of marketing. RSVP to mktsoc@stern.nyu.edu by sending us your full name and grade level.

MktSoc Social Picnic

WEDNESDAY, APRIL 14
12:40pm - 1:45pm
Washington Square Park

Come hang out in the park with fellow mkt soc members. Meet us in Gould Plaza at around 12:30pm and we'll head over to find a spot in the park. Light snacks will be provided, but feel free to grab something else to eat before heading to the park.

Tumblr Event Recap

Tumblr

David Karp, founder

Thursday, April 8, 2010

Building a useful Directory (tumblr.com/directory)
One of first revenue-generating experiments:

"Get listed" option to appear in the directory at top

Stickers in addition to recommendation (1$)

priced to be cheap, so brands don't take over

Few of influential bloggers picked up on it, re-posted it.
Then more big name bloggers, then major tech blogs.
Within first month, 75,000 users -> 300,000 users -> ...

Presence on facebook sparked a lot of 15-17 year olds to join

draws more traffic than twitter

Product: design getting as much or more attention than the development

design fueling development

Location-based: promise in getting feeds from those around you (when you want it, if you choose to)

a way to connect users

R/GA Event Recap

R/GA

Date: Wednesday, April 4, 2010

Campaigns come and go, but platforms are built to last:

1. Campagins -> communication -> short-lived

2. Programs -> relationships -> on-going

3. Platforms -> system of interaction -> long-lasting

-Platform fits into people's lives and is an "earned media"

-i.e. Nike+: The Human Race

Every 9 years, R/GA reinvents what business it is in:

1. Computer assisted filmmaking

2. Integrated digital studio

3. Interactive agency

4. New agency model - "agency through digital ad"

Successful R/GA campaigns include:

1. Noka Nseries

2. Pepsi - Dear Mr. President

3. Verizon - Droid launch

4. Ad Council - "That's not cool"

Remember some distinctions:

-Inbound vs. outbound

-Communication vs. behavior

-Paid vs. owned vs. earned media

-Campaign vs. program vs. platform

R/GA is looking for talent:

-Learn more at www.rga.com

-Become a fan at www.facebook.com/RGA

BrandKarma

Publicis's Craig Davis is making a call to action and asking consumers to start picking "good" brands from "bad" brands in order to make the world a better place through Brandkarma.

Brandkarma is a new social media platform that provides a space for consumers to discuss brand behavior and obtain more information on brands. The mission, as stated on the website is: "‘to help everyone make better brand choices and influence brand behavior for good’. Make the world better, one brand at a time. Join the conversation now!"

When users log in, they will be greeted by headlines on global brands. There are also search tools to customize. The site really does aim to be specific. It asks how your comments not only affect consumers but other stakeholders such as employees, investors, distributors, etc.

All comments and compliments are color-rated, so the whole experience is very visually pleasing and colorful. "You express your opinion by throwing confetti at the bigger picture," Davis says.


For more information: http://www.fastcompany.com/1594722/first-look-brandkarmacom-insures-that-brands-reap-what-they-sow and
Brandkarma

2010 Worst Company in America

The Consumerist is ranking the worst companies in America for 2010, with the help of consumers like YOU! The first round results are in, but it needs help from readers to complete the ranking.

To do your part for society and vote for the worst company, visit http://www.consumerist.com/tag/worst-company-in-america.

Upcoming Events

R/GA
AdWeek's 2009 Digital Advertising Agency of the Year

WEDNESDAY, APRIL 7
12:30pm - 1:45pm
LC-25

R/GA is a digital agency that is constantly at the forefront of a changing media landscape. They have created such memorable campaigns like the Nike+ platform and Pepsi's "Dear Mr. President." Come hear Sean Miller, Planning Director, talk about this amazing company and how it is truly "The Agency for the Digital Age."

Tumblr

THURSDAY, APRIL 8
12:30pm
LC-25

Founder David Karp will discuss Tumblr, the microblogging site which allows anyone to effortlessly share anything.

Amazing Spot for the Young Director Award

International Liaisons Co-Host Event in Prague

Greeting from the International Liaisons in Prague!

This past week the Marketing Society in Prague was able to co-host an event with the NYU Lecture Series about the Impact of New Media Technology on Marketing. The Lecture was lead by Dana Bérová, an Information and Technology and Services consultant & Business Development Director at Gartner.

Ms. Bérová was the former Minister of Informatics in the Czech Republic, and is currently a specialist in media and television companies as well as a joint owner of a trading company. The discussion and lecture was facilitated by Denisa Kasl-Kollmannová of Charles University in Prague, and Hana Huntová of NYU in Prague.

The event begin with a mix and mingle between Charles University and NYU Students who were separated into groups representing companies such as Twitter, Blogspot, Wikipedia, Facebook, Google, and Seznam- Google’s main search engine competitor in the Czech Republic. Each group discussed their respective company’s services, value to consumers, and their business models. An interesting debate arose between the Seznam and Google teams about which company would ultimately survive in the Czech market, the native Seznam or the foreign Google. The groups also discussed their internet habits and the differences between the internet usage of Czech and American students.

The discussion was followed by a lecture by Ms. Berova who gave great insight into those companies that have been utilizing social media well such as Apple and the effects that social media has had on business in general. She brought up the issue of social media’s effectiveness and how there hasn’t been a completely convincing way to evaluate the impact of investing in it. For many companies, the question becomes whether or not it is worth using twitter or facebook, or if it’s just hype. The Q&A session following the lecture brought up another interesting discussion about not only the current motives of Google’s withdrawal from China, but also about their future outlook in that market.

To top it all off, the event ended with free pizza and an outing to a pub where several Czech and American students were able to mingle and network with each other…without the use of the internet – talk about progress!

See you all back in New York (:

Best,

Sandhya and Siya

OgilvyEarth - Hopenhagen

Date: Wednesday, March 31, 2010

Cope -> Hope:

-UN approached the advertising world to work on a climate change campaign

-Ogilvy Earth wanted to create a people's campaign

-Present a sense of hope, solution & optimism ---> new message

-Connect ecological problems to the economy (financial crisis 08-09)

-Collaborate with corporations and other NGOs

"When people lead, leaders follow":

-Make people care and build people-power ---> movement of the people

-Touch points: website, blog, Facebook, Twitter, celebrities

-Hopenhagen ambassador to report events live & blog -> voice representing the people

Results at a glance:

-6.2mm citizens from 200+ countries/territories

-54,497 Facebook fans

-350+ media partners

-Projected media value $350mm

-Projected 1B media impressions

-50+ countries reached