Sunday, April 18, 2010

Puma's New Package Design

In what they call a "revolutionary shift in Puma's paw print", PUMA, Yves Béhar and Fuseproject introduce, the Clever Little Bag, to replace Puma shoeboxes. The change in product packaging will reduce cardboard use by 65% and carbon dioxide emissions by 10,000 tons. It will also save 8,500 tons of paper, 20 million megajoules of electricity, and 1 million liters of water.

The launch of the new package design is set for the second half of 2011.

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