Friday, April 23, 2010

Beanstalk Group Event Recap

Beanstalk Group
Wednesday, April 21, 2010

The Beanstalk Group is the world’s leading brand licensing agency and consultancy. We help our clients harness licensing as an effective marketing tool for building their brands for the long-term. We extend brands creatively, carefully and globally through the development of incredible licensed products. At Beanstalk, we measure success by how intelligently our clients’ brands grow.

Trade Licensing
-Business of granting the right to use a logo, etc
-Benefits for every party involved – enter/maintain a presence in businesses, build awareness
-92.5 billion market worldwide
-Trademark/brand is the biggest segment

Beanstalks Group's Differentiators
-Long history in licensing
-Broad reach and high calibre of clients

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