MktSoc Social Mingle

THURSDAY, OCTOBER 1
7:00pm
@ C-moc's Apartment in Battery Park City

Come mingle with the e-board and MktSoc members on C-moc's rooftop! Enjoy light snacks and beverages with a great view of the Statue of Liberty!

Please RSVP for this event by midnight Wednesday, September 30th by emailing mktsoc@stern.nyu.edu. Directions and details will be given upon reservation.

WEB VS TV

Reuters, AdAge, BBC and other sources have reported that, for the first time, online ad spending has surpassed television ad spending in the UK (Although, according to The Guardian, this had actually occurred in Denmark prior-- however the UK is the first major market/economy to do so).

23.5%, Online ad spending
21.9%, Television ad spending

It's rather close, and online ad spending includes a rather broad (including paid for search ads such as Google) mix, but it does imply a larger message on a new culture of media, consumers, and societal structure overall.

In observation of this occasion, check out a fun online banner ad (oxymoron much?) produced by Bridge Worldwide, a top digital marketing agency. The ad won the Cannes Cyber Lions Gold in 2009, along with over 500 comments on reddit, plenty of blog and other web publication coverage on sites such as Adweek, innumerable re-tweets, and other sources of publicity and press.

Pringles "Can Hands"
http://awardshome.com/cannes2009/pringles/can-hands.html

Order Your MktSoc T-Shirt Today!

The Marketing Society T-shirt is the latest in club fashion, straight off the NYC fashion week catwalks! Order yours by stopping by the 3rd floor leadership room tomorrow during common hour or at the MktSoc Mingle Thursday night..

WEDNESDAY, SEPTEMBER 30

12:30pm - 1:45pm

@ 3rd Floor Leadership Room

Awkward Moments Make a Profit

(From Brandweek: "Awkward' Niche Site Tries to Cash In" by Brian Morrissey)

Have you checked out Awkward Family Photos yet? Do it -- it's addicting. The site's mission is to "spread the awkwardness" by posting embarrassing, awkward, and just downright strange family photo submissions from around the world. Currently, the site gets over 1,500 submissions per week and has turned into a micro-media empire with a book deal in place, movie and TV show concepts in preparation and an inaugural ad contract. Not too shabby for something that started out as a wordpress blog.

Beginning today, Awkward Family Photos is starting its first site promotion. Based around the upcoming release of Universal Pictures' Couples Retreat, the site is having a two week contest where people can submit awkward couple shots. Viewers can vote on pictures submitted for the campaign -- the first time the site will post all photos instead just selections-- in order to find the world's most awkward couple. The winning photo will be featured on the site's home page for a day.

These viral sensations began with I Can Has Cheezburger and now include the likes of Stuff White People Like, Fail Blog, FML, and Texts From Last Night.

...It looks like awkward could be next.

Ad-Free TV?

Part of the necessity for marketing divisions like branded entertainment is that 30 second commercial spots are becoming easier to ignore. With things like Tivo and even channel surfing, the impressions a commercial has have decreased. Additionally, unless you are an advertising enthusiast, you are not engaged during commercials-- the impressions, as noted by Lily Yuan in her presentation today, are not of the same value.

Thus I found it extremely interesting that ABC has chosen to completely cut out their first ad break and decrease overall ad time (Media News: ABC's Ad-Skipping Plan Surprises Media Buyers, AdAge 9/23/09). According to the Disney-owned network, the reasoning behind the move was to increase engagement.

Given "all of the new content that is out there, there is an incredible challenge," said Geri Wang, senior VP-prime-time sales, ABC Television Network. "We've got to break through and devise marketing, formatting and viewing presentations that drive towards making the most noise and getting the most attention we possibly can."

This confirms the growing power of branded entertainment (vs commercial spots). And as much as I like ads, I certainly cannot complain about less commercial time during my favorite shows.

Ogilvy Entertainment Recap

Thank you to the many (and there were many indeed!) that came out to the Ogilvy Entertainment event today.


I hope you all enjoyed the presentation by our lovely guest speaker and NYU Stern alum, Lily Yuan. For those of you who couldn't make it, the minute meetings are as follows:

Minutes:
-Ogilvy Entertainment= Branded Content & Entertainment division of Ogilvy; full service agency in itself (~20 people)
-"What's old is new again."
-Branded Entertainment marketing spending will exceed $40 billion by 2012
-From 1970s, there has been a 250+% increase in daily commercial messaging
-Product Placement (American Idol & Coca-Cola) ->
Product Integration (Wilson in Cast Away) ->
Brand Created Content (BMW/BMW Film Series: The Hire) ->
Brand Franchise Property (Transformers, Bratz)
-Ogilvy focuses on Product Integration and Brand Created Content, hoping to further explore Brand Franchise Property
-Entertainment creates values on multiple levels: unique story telling; promotional+creative currency; media efficiency (working content vs. working media); residual economic value
-Case studies:
Grape Nut: "That takes Grape Nuts" Campaign, "The Guy's Manual"
Du Pont: Helping rebuild Greenburg; sustainability; green marketing with expansive marketing platform (PR, digital, video case studies, media buys, etc.)
Crystal Light: Collaborating with Estelle to appeal to interests of target demo (younger women) and...Hellman's ("uncomplicated, simple, real food") Kodak, Dudes to Dads, etc.
-Ogilvy Info Session @ NYU Wasserman: Oct 28, 7:30pm-9:00pm

For more on Ogilvy Entertainment, check out
http://www.ogilvyentertainmentblog.com/
http://twitter.com/oe_tweed
http://www.facebook.com/group.php?gid=45121353098&ref=search&sid=1057470077.3889152787..1

-Alex & mktsoc

A road trip, instant coffee, viral video and...Starbucks?

Today, I went on YouTube and the only video ad on the homepage was for none other than Starbucks. Apparently, the company is trying to promote its new instant coffee, Starbucks VIA by taking a road trip from Seattle to NYC with comedian Erin Foley and Twitterer Brad Nelson. Of course they've documented their journey in short webisode clips available for your viewing pleasure. So far they've hit Seattle, Vancouver (their most popular with 11,194 views thus far), and Montana.

Cow testicles? Speed walking? and VIA??? hmmm....

Don't Miss Olgilvy Entertainment!

This week mktsoc presents...

Wednesday, September 23rd

12:30pm

UC - 19

Ogilvy Entertainment is the branded content arm of global ad agency Ogilvy & Mather. Come learn how they create captivating, branded content that engages and entertains consumers.

Oh and check out their awesome entertainment and media blog, TWEED

See you on Wednesday!

Nielsen Event Recap

On Thursday, Stern alumni Vishal Gandhi and 5 of his colleagues from Nielsen came to talk to us about the company. It seems pretty cool. Even though it basically has a monopoly on TV data anaylsis, Nielsen also covers the media and consumer packaged goods industries.

The panel gave more details on the two full-time positions they're offering, Professional Services Analyst and the Emerging Leaders Program: Client Solutions Path. The latter is an 18 month rotational program where you work in different departments as well as different states. The analyst position as well as an analyst internship are posted on CareerNet.

Our meeting ended with a Q&A session and some mingling. Overall, very informative. Hope you enjoyed it!

Advertising Anti-Advertising

Here's some irony for thought: The more you advertise, the more consumers will ignore you (Adweek, 6/30/09). Hyundai Financial Services seem to have taken this into account with their new campaign in South Korea.

On Monday, the WSJ published an article, entitled "Advertiser Banks on Blank Look" detailing their new ad strategy.

Essentially, Hyundai chose to leave the newly acquired and rather large amounts of ad space minimalistic, if not blank. As Evan Ramstad describes in his article,

"Inside the stations, giant wall signs are all white, except for a small icon that symbolizes one of the company's services, such as a car for car loans, plus a small company logo.

At the entrance and exits of the stations, the giant white panels have a pink eraser in the lower-right corner and a two-sentence explanation. 'The world is flooded with too many ads,' it says. 'For a short while, we want to leave it empty for you'"

While Ramstad reports of other past incidences of "less-is-more" advertising, it certainly seems unique in the current marketing landscape, where every fixture seems to have an ad pasted across it (we are especially aware of this living in New York City).

However, it seems as if we are introduced to yet another example of irony,
as this attack on advertising is really simply another creative way of advertising.

Ironic evaluations aside, what are your thoughts on this campaign? Is this respect for the consumer genuine, or laudable? Is the "ad", by contrast to other ads, captivating? Or have we become so skilled at ignoring ads, that it makes no difference?

Kick Off Meeting Recap

Thank you to all who came to our Kick-Off Meeting today. It was exciting introducing ourselves and presenting The Marketing Society to so many new and familiar faces.

Congrats to Thunderkats for their Battle of the Brands victory, although This Team rocked as well (so close!). Who knew that Serta would have such an important role in deciding the winner?

It's going to be a great year.

This Week: Kick-off AND Nielsen Events

Marketing Society Kick-off Event

This Wednesday, September 16th

12:30pm in ***KMEC 4-80***

Help us kick-off a new year! Come meet the fabulous E-board, learn about the benefits of membership, find out what events we will be hosting this semester, play Battle of the Brands, and of course there will be FREE FOOD!

Nielson Event

This Thursday, September 17th

12:30pm in KMEC 3-110

Come learn more about Nielsen, meet recruiters and hear about full-time and internship positions, and join us in a panel discussion with a few of the company's executives!

Nielsen is the world's leading marketing and media information company. They seek to understand how consumers get information, consume media, and buy goods and services. They work with clients to help them gain and ensure that they have a competitive edge on a global scale. Nielsen is based out of NYC and is active in over 100 countries.

Got Milk?

As I see we are on the topic of classes, I wanted to share an interesting discussion we had in my Consumer Behavior class with the wonderful Professor Narayanan. A study was conducted to find out who drinks more milk: men or women? The answer - men. But why?

My class came up with our own reasons. Men drink it more often to build muscle. Women want to spare the calories. Men are more encouraged to drink it at an early age to grow taller.

However, the most interesting response, I think, was given by a woman who participated in the study. Her answer (paraphrased): Why would I drink something that I can naturally make myself?

So why do (or don't) you drink milk?? Consumer behavior is a funny thing.

See you on Wednesday!

Amy

Brand Values

This semester, I have the honor of taking Intro to Marketing with the marketing department head, Professor Green. How did we start off the class? With the discovery of the SpongeBob brand value.

Here's a fun fact-- SpongeBob SquarePants is worth 8 billion dollars.

Not only is SpongeBob important to our childhoods, or the people we babysit-- but he is also extremely valuable to financial investors and shareholders.

At the NYU Stern Freshman Club fair, we asked our new students what brand they would be. We received a diverse plethora of responses, ranging from Apple to Stern to Nike.

For the past 4 years, Millward Brown has released an annual report on the Top 100 Most Valuable Brands. Click here to check out the extensive report for 2009 and go to Page 9 to see if the brand you picked, made the cut (and its value)!

Alex

Business, not as usual

Hey MktSoc members,

We thought it was only proper that, after introducing the new logo, we introduce the people behind the logo and The Marketing Society. Business in general can sometimes get a reputation for being a little stiff and a little dry. We like to think that we're outside of that box. We love to have fun and have a passion for marketing and an understanding of the world around us. We're quirky, and we like it. Don't be shy. Meet the 2009-2010 E-Board:

C-Moc (Co-President)

Cristina (Co-President)



Chris (Treasurer)



Henry (Alumni Relations Manager)


Alex (Industry Manager)



Amy (Industry Manager)



Bonnie (Brand Manager)



Ashley (Webmaster)


MinJu Park (Membership Manger)

We're all really excited about this upcoming year and can't wait to show you what we've got planned. See you at our Kick-Off Event coming up on Wednesday, September 16th at 12:15PM in UC-19.

Love,

Mkt Soc

Fresh New Logo, Same Great Marketing Society Taste

Hey Marketing Society members,

Welcome to our new blog for the 2009-2010 school year- we're glad you're here! We are excited to post the first of many interesting, entertaining, and hopefully educational posts.

To begin, we are pleased to announce that we have officially launched The Marketing Society's new club logo! You will see this new, more modern-looking logo on all of our material and communications from now on. We see this new logo as a fresh start and a move in the right direction, for us and for you. This logo means a lot to us, and we want to explain what it can mean to you.

The logo is meant to be an aesthetically pleasing symbol. We wanted to prominently incorporate the club's unofficial nickname, "mkt soc," into the logo and, since we use this shorter version of the official club name a lot, you'll notice it's front and center. The crescents in the shape of a circle represent our club's underlying goal: to help our members connect to the each other and marketing world. The Marketing Society is the intersection point between what is going on in the marketing world within Stern, within NYU, and at a global level.

We hope that you love the new logo as much as we do. Keep an eye out for it around Stern and online and get connected!

Love,

MktSoc