Tuesday, September 29, 2009

Awkward Moments Make a Profit

(From Brandweek: "Awkward' Niche Site Tries to Cash In" by Brian Morrissey)

Have you checked out Awkward Family Photos yet? Do it -- it's addicting. The site's mission is to "spread the awkwardness" by posting embarrassing, awkward, and just downright strange family photo submissions from around the world. Currently, the site gets over 1,500 submissions per week and has turned into a micro-media empire with a book deal in place, movie and TV show concepts in preparation and an inaugural ad contract. Not too shabby for something that started out as a wordpress blog.

Beginning today, Awkward Family Photos is starting its first site promotion. Based around the upcoming release of Universal Pictures' Couples Retreat, the site is having a two week contest where people can submit awkward couple shots. Viewers can vote on pictures submitted for the campaign -- the first time the site will post all photos instead just selections-- in order to find the world's most awkward couple. The winning photo will be featured on the site's home page for a day.

These viral sensations began with I Can Has Cheezburger and now include the likes of Stuff White People Like, Fail Blog, FML, and Texts From Last Night.
...It looks like awkward could be next.

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