Tuesday, September 22, 2009

A road trip, instant coffee, viral video and...Starbucks?

Today, I went on YouTube and the only video ad on the homepage was for none other than Starbucks. Apparently, the company is trying to promote its new instant coffee, Starbucks VIA by taking a road trip from Seattle to NYC with comedian Erin Foley and Twitterer Brad Nelson. Of course they've documented their journey in short webisode clips available for your viewing pleasure. So far they've hit Seattle, Vancouver (their most popular with 11,194 views thus far), and Montana.

Cow testicles? Speed walking? and VIA??? hmmm....

1 comment:

  1. This is slightly awkward feeling. And from the looks of it VIA looks like it would taste grainy.

    good stuff (yay branded entertainment!)