Wednesday, September 9, 2009

Brand Values

This semester, I have the honor of taking Intro to Marketing with the marketing department head, Professor Green. How did we start off the class? With the discovery of the SpongeBob brand value.

Here's a fun fact-- SpongeBob SquarePants is worth 8 billion dollars.

Not only is SpongeBob important to our childhoods, or the people we babysit-- but he is also extremely valuable to financial investors and shareholders.

At the NYU Stern Freshman Club fair, we asked our new students what brand they would be. We received a diverse plethora of responses, ranging from Apple to Stern to Nike.

For the past 4 years, Millward Brown has released an annual report on the Top 100 Most Valuable Brands. Click here to check out the extensive report for 2009 and go to Page 9 to see if the brand you picked, made the cut (and its value)!


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