Monday, September 14, 2009

Got Milk?

As I see we are on the topic of classes, I wanted to share an interesting discussion we had in my Consumer Behavior class with the wonderful Professor Narayanan. A study was conducted to find out who drinks more milk: men or women? The answer - men. But why?

My class came up with our own reasons. Men drink it more often to build muscle. Women want to spare the calories. Men are more encouraged to drink it at an early age to grow taller.

However, the most interesting response, I think, was given by a woman who participated in the study. Her answer (paraphrased): Why would I drink something that I can naturally make myself?

So why do (or don't) you drink milk?? Consumer behavior is a funny thing.

See you on Wednesday!


  1. That is such an interesting comment. "why would I drink something I can naturally produce myself." Weird.

    Also, I think it might be a cultural thing as well. I know that American families tend to drink milk a lot with dinner which being from a Hispanic household we never did. Milk was really only for breakfast and late night.

  2. I think another interesting study would be to see who drinks milk geographically. The US has had a long push for the dairy industry, hence why Americans consume so much more milk and most other countries.

    But to the lady who commented, "why would I drink something I can naturally produce myself," I wonder if she eats eggs. Because technically, she produces it too..