AMEX Photos

YouTube Event Recap

Stan (above) is our most devoted member. He has earned the most Mktsoc membership points.

This is Paul, and he won this week's Mktsoc Challenge by providing the class with the most entertaining YouTube video.

Hours of Video YouTube uploaded EVERY DAY: 50,000

YouTube Premium - trying to compete against mainstream TV

YouTube is creative and modern

Sharing is viral and has no frontier

Most ad costs are in CPM (cost per thousand views)

Cost per View - Audience members have to choose to watch so it is more meaningful

Mobile is the number one screen

5 metrics more important than the click

75% of ads socially enabled

Top search sites: Google, YouTube, Bing

GoogleTV: Trying to make ads more relevant to individual users by using tracking

Contact:
Avi Fein: afein@google.com
Sara Crosby: saracrosby@google.com
Kevin Siwoff: ksiwoff@google.com

Holiday Gift Advice!

Hey Mktsoc,

As the holiday season rolls around (we're almost there, i promise!), I thought I'd post a quick guide about the Top 5 Hottest Gifts of 2010 for those Tech Lovers on your list... courtesy of Yahoo!

1. Apple's iPad
A revolution in itself, and most definitely will be the hottest gift of the season, whether for your tech lover, teen, your hubby (or yourself), the iPad will top everyone's Christmas list in 2010.
Best price for this hot ticket item is at Walmart for $499.

2. Xbox 360 4GB Console with Kinect:
The Xbox 360 4GB Console with Kinect is the coolest thing since video games were invented. And all techies love gaming. Xbox's Kinect lets players chuck the remotes and use only themselves as the controllers. That's right, no more losing the game remotes and controllers, it's all in the camera eye that "sees" the players and senses their movements. Very cool.

3. Wi-Fi Locator:
Your favorite techie is always looking for places to get connected, and these little gadgets are the newest and coolest of their kind to detect wi-fi and hot spots to keep them connected anywhere.

4. iPod Nano Watch:
This thing is amazing. Apple's taken the nano and made it an accessory that any geek tech lover would drool to own. The Nano itself is an engineering wonder. Multi-Touch, color display, long battery life, MP3, radio, photos, pedometer, Nike+ and clock all in an impossibly small package. Just like reinventing the phone it took Apple to make it possible. And in clock mode the Nano battery lasts at least a week before recharging.

5. HTC Evo 4G Phone

And last but not least is the 4G wonder HTC Evo. With the HTC EVO™ 4G, the power to do more than you ever thought possible with a phone is Sprint's hottest seller on the market. Here's a list of things it can do: get Wi-Fi® wherever you go, True HD vision, Power-packed entertainment, Around the world in 0.17 seconds, Broadcasting live in 3-2-1.

Ask any techie, and you'll find out that they all would love to receive one, or more of these amazing technological gadgets...they're the hottest gifts of 2010 in the U.S. and around the globe.

Cheers,
Sandhya

Events this week!

Hey Mktsoc!

Hope Thanksgiving break was relaxing and full of good food, friends, and family. Get back into the swing of things with a pair of awesome events this week...

YouTube & Gold Member Awards

WEDNESDAY, DECEMBER 1
12:30pm - 1:45pm
UC-24

Admit it, you spend hours watching ridiculous YouTube videos instead of studying. Now, find out what it's like to work there from Stern Alumnus Avi Fein! We will also be recognizing our gold members so come out and show your support!

Google

THURSDAY, DECEMBER 2
12:30pm - 1:45pm
UC-04

Google week will end with an informational event with Google, co-sponsored with PrideCrop. Learn about the company internship opportunities from Googlers working on DoubleClick, Online Sales, and YouTube.

Nielsen Event Recap

Vision: To be recognized as the pre-eminent Marketing and Sale Analytics partner for CPG goods in North America

800 Clients in the U.S.
Desire to find out
~Who is buying?
~Why they are buying?
~How they are buying?

Clients
Unilever, P & G, Duracel, Coca Cola, Kraft

Three units:

Continuous Analytics: Deliver business building insights

Specialized Analytics: New Product consulting and strategic decisions. Ex: How many bottles will this new soda sell next year?

Custom Analytics: Answering complex custom studies. Ex: How effective is social media

Strategic thinkers,

Emerging Leaders program: students can join the summer after their senior year. Participate in different business units such as Corporate Marketing, Client services. Switch locations every sixth months, get to meet high level employees

Requirements: Recent graduate, flexibility to relocate, leadership in extra curricular, minimum 3.0. No one set major.

100 different countries around the globe, 35,000 employees. Company Culture very strong, everyone is willing to help, fun working environment. Philanthropic events, gaming events, happy hour

GAVE AWAY GAGA TICKETS

Allison: University of Michigan: Summer Intern now in Client Services, local media

Nina: 4 years with company. Analyst, now measurement science

Elizabeth: Fall of 2008: Communications, consumer. Transitioned over to media relations.University of Southern California

Cecilia: University of Pennsylvania, Communications and Psychology. Interned with A& E before

Sariko: New York University Stern: Economics: Corporate Marketing,

Keith: New York University Stern: Marketing degree: Digital agencies, tech and telecom.

High growth internally

Enjoy your Thanksgiving!

Just a friendly reminder that there will be NO Mktsoc meeting this Wednesday due to the Thanksgiving holiday. Enjoy the break, eat lots of turkey, and keep an eye out for cool marketing campaigns that highlight the holiday season. If you do see something really cool, we encourage you to post it here or on our Facebook wall!

Dannon Trust Event Recap

Dannon Trust

11/15/2010

About Danone:

People in the United States only eat 1 cup of yogurt a week, while in Europe it is closer to 1 per day.
Danone was founded in Spain in 1919.
Danone changed its name to Dannon in the United States to Americanize the brand and make it easier to pronounce.
Two of their biggest product categories include fresh dairy and water.
They have powerful brands such as Stonyfield, Light and Fit, and Activia.
It is in the top 5 of 6 top growing segments.
48% of their market is in Western Europe, while 22% is in the Americas, which is in line with their mission to bring healthy food to as many people as possible.
All Danone products are healthy, and based on a market segment map by JP Morgan, Danone is growing more rapidly than many other companies.
4 core values include Humanism, Openness, Proximity and Enthusiasm
4 Leadership Modes include Committed, Open, Doer, and Empowered
It's one company with two business models - health and wellness, and proactive health (uses probiotics)

Danone and Social Impact:
Danone has dual responsibility to its stakeholders and to society
It promotes sustainability through a variety of projects.
It built a joint venture, Grameen Danone Foods, with Muhammad Yunus, the founder of microfinance and a nobel prize winner.
Danone built micro-yogurt factories and had the Grameen bank provide loans to buy cows and materials.
Danone created employment with this project.
It also affects the local community by founding a non-profit that brings health and education to kids.

Top 10 Things to Remember:
1. Fast growing with the opportunity to triple business in 4 years.
2. Strong values bring to life a unique "culture" - Humanism, Openness, Proximity, and Enthusiasm (HOPE)
3. They strive to be a "great place to grow"
4. Opportunity for International Mobility
5. Proximity - simple and direct excanges between employees at all levels.
6. 100% focus on health and wellness - Growth for Good
7. Responsbile company - "Dual Responsibility"
8. Offer a career voyage vs a job or typical path
9. Rich in diversity
10. Learning opportunities for all

Danone Trust:
A business game based on a specific Danone business case.
Played online on web-based software.
Teams of 5 students act as Board of Directors of a Central Asia subsidiary.
The project takes 6 months to complete.
Starts with TRUST Day - 20-25 teams come in on a Saturday to compete in online module. 5 teams move forward.
The 5 teams get a real Danone Project that they take to the National Final.
The winning team goes to an International competition in Paris!

Why Participate in Trust?
Learn about challenges of global business.
Develop management skills.
Meet managers and understand unique business approach.
Win chance to experience real Danone project.
Compete to go to Paris!
Opportunity for advanced consideration.

Fran Heuser - Time Inc. Digital - Event Recap

Fran Heuser - Time Inc. Digital

11/10/10

Fran Heuser: President of Digital for the Time Inc. Style and Entertainment Group, overseeing

all business, sales, product development and production functions for the digital products of the

PEOPLE brand, Entertainment Weekly, InStyle and Essence.

The event was scheduled as a question and answer session with Fran. The discussion started off

with advice for getting ahead in your career.

Advice:

-be self-aware; know what you are good at and what you are not good at

-be low-maintenance but contribute the most

-keep thing simple, make information digestible & easy for others

The next topic was the challenges with digital media:

-PRICE: right now People is on the iPad at a price of $4.99, yet is a challenge because

consumers are trained to expect digital content to be free

-DESIGN: the level of design available in print takes a lot longer to download on the iPad

-CONTENT: digital platforms require more real-time, more social elements

-ADAPTABILITY: you now have to be able to adapt your content to each device and each

different platform

Future for Print Media?

Yes. You cannot re-create the feeling of flipping through a fashion magazine and looking at big,

glossy ads. Depends on the industry though; traditional news will face more challenges because

they are dealing with real time content.

Advice for those who want to go into digital media:

-Know your stuff; read websites (paid content is a good website resource) and know what are

new websites, new applications

-Internships; assistant experience

-Positive attitude, goal-oriented, team-player

-Work for a start-up: ability to have several different roles, decision-making ability, ability to

move up the ranks

Facebook to Launch New E-mail service?!

I'm sorry but as if Facebook has not come out with enough new features, it has been reported that Facebook has just acquired the FB.com domain for an e-mail service. On first glance I am not a fan of the idea, what are your thoughts?

Article Below from Mashable (http://mashable.com/2010/11/12/facebook-fb-email/):

It has been revealed that Facebook has acquired the Fb.com domain. This news comes just days before its special event, where it is set to reveal an overhauled version of Messages that works like e-mail.

A recent report from All Facebook claims that Facebook is using Fb.com internally, but doesn’t quite know what Facebook intends to do with it. At the same time, The New York Times and TechCrunch claim that the company’s impending Messages overhaul will utilize the Facebook.com domain for user e-mail accounts.

What does that mean for Fb.com? Most likely, Fb.com will become the e-mail domain of the company’s 1,400+ employees. Yahoo does something similar; its staff uses @yahoo-inc.com e-mail addresses instead @Yahoo.com in order to avoid confusion between its employees and the hundreds of millions of users of its e-mail service.

Come to Time, Inc. Digital on Wednesday!

Fran Hauser, Time Inc. Digital

WEDNESDAY, NOVEMBER 10
12300pm - 1:45pm
UC-24

Fran Hauser serves as President of Digital for the Time Inc. Style and Entertainment Group, overseeing all business, sales, product development and production functions for the digital products of the PEOPLE brand, Entertainment Weekly, InStyle and Essence. In June 2009, Fran was named one of Ad Age’s “Women to Watch”, a list of the “30 marketers, media sellers and agency executives to keep your eye on today”. Co-sponsored with AIDE

Edelman and The Good Project Event Recaps

The Good Project

Mondays during common hour

Press Outreach: Currently trying to get in contact with different people. Completely revamped the press kit

Social Media: started a blog and took control of the twitter account. Also started a Facebook page.

Edelman

11/3/2010

Jennifer, the creative director and executive vice-president from Edelman came into speak with us about her firm.

After graduating college, Jennifer opened up her own firm but came to realize that she needed more time to settle down into a family.

She then moved over to Edelman after selling her company.

Currently Edelman is the largest family-owned agency in the world with over 32,000 employees in over 51 countries.

Edelman has helped create strategies and ideas for companies such as Starbucks, Pepsi, HP, BMW, Burger King, and more.

The firm alone came up with two of the most successful marketing strategies in modern times. The Pepsi Refresh Project as well as the Dove campaign for real beauty.

Jennifer considers herself the proud parent of the American Heart Association's "Go Red" campaign and the idea of the little red dress.

She then showed us some case examples for three companies they worked on: Ben & Jerry's, Trojan, and Brita water.

Undercurrent Event Recap

Undercurrent

10/27/2010

Rachel from Undercurrent came in to speak with us

She was an NYU student back in the day in the Gallatin school of Individualized Study studying Media and Entertainment Business

Undercurrent came about in April 2007 and it now has 25 Full time employees. Basically a consulting firm meets a fun social network

Past Clients include: CNN, BMW, HBO, Sierra Mist, TBS, GE, Levi's, Pepsi, Ford, Yahoo

Ford Fiesta: Movement, to attract people through social media. They ended up having 50,000 cars on pre-sale just from advertising with people who are powerful influences on the web

Don Q: Used women to answer questions such as "How long should I wait to call her back". Guys kept coming back to check answers. Eventually ended up beating Bicardi and Captain Morgan with only 1/10th their budget

Guerrilla Marketing 2010

As digital marketing continues to rise in popularity, many have found that guerrilla-meets-digital marketing strategies are on the rise.

Brandweek published a great article highlighting the best of these stunts. Here's one example from Target below but please check out the link at the bottom to see them all:



Brand: Target

Concept: Target rented the Standard Hotel. Techies outfitted 155 exterior rooms with banks of LEDs. On August 18, when the sun went down, the lights went up and behind the rooms' white curtains, 66 dancers clad in day-glo skeleton suits undulated to a score by DJ Sam Spiegel while the LEDs blazed through a panoply of color combos.

Agency: Mother New York (concept); The Bionic League (lights)

Objective: Promote the 2010 fall and holiday season apparel lines and generally act like a big player during Fashion Week

Payoff: 3,000 people on street level; 12.6 million Google hits from the event

Article Link: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3if5ddbe1f0bbd42ec66b6562c2bfb1459?pn=1

Strawberry Frog Event Recap

Strawberry Frog

10/20/2010

We had Suzie's Chinese food today and it was delicious!

Jon Chan came in from the Gallatin Business Club to speak to us about their future plans and to ask if people were interested in coming to their meetings. There seemed to be a large number of students who were interested in learning about how to create their own websites.

Strawberry Frog came in to speak to us about their different approach to Marketing. They believe in Movements rather than traditional marketing.

-- Change in advertising movement went from one channel to multiple outlets. Consumers are now also in charge of their digital devices.

-- Advertising is about interruption. Movements work on the theory that it is about participation.

-- Advertising used to be talking about yourself. Now it is about talking with others

-- Advertising was functional. Movements are value based

-- Individual messaging versus collective messaging.

-- Showed us their case stories on Pritt, True North, Earth Hour, Sabra, Pepsi

L'Oreal Brandstorm Event Recap

About L'Oreal
- L'Oreal is a consumer packaged good company created in 1909 focused solely on beauty products.
- L'Oreal is a Global company with 23 global brands (17.54 billion euros in sales)

L'Oreal’s 6 elements:
- Unique expertise in beauty
- Science of beauty: founded by a chemist. R&D is unique to its core.
- Strategic portfolio of brands: professional product division (distribution is important), consumer products division, luxury products division, active cosmetics, the body shop
- Global or nothing: L'Oreal wants to be recognized all over the world. Reach consumers internationally and create consistent products.
- Our people: L'Oreal cares a lot about its employees. L'Oreal has various training programs and events to keep employees happy.
- Commitment to Sustainability: L'Oreal finds ways to give back to society by reducing waste. L'Oreal wants to be an environmentally responsible and a socially ethical company.

- L'Oreal Day – 100 years since L'Oreal was founded.
- Opportunities for Juniors and Seniors: No traditional on-campus recruiting
- A Taste of L'Oreal: bring candidates to L'Oreal office for the weekend. Meet executives and do a case study.
- Brandstorm – case competition
- Both are two ways for recruitment. Winners of the competition will have a chance to intern at L'Oreal during the summer. (10-12 weeks based in NYC)

About Brandstorm
- Develop an original concept in coherence with brand values.
- Since its creation in 1993, more than 3700 people have competed.

The two representatives from L'Oreal were nice enough to bring in free products for all those who attended, including Garnier Fructis facewash and Kiehl's hand lotion

Following Gap's Logo Disaster...

AdFreak posted an interesting blog entry about 30 other companies who have changed their company's logos (some undoubtedly not as bad as Gap's change). Here's a preview of 4 but please check out the link to see all 30!

http://adweek.blogs.com/adfreak/2010/10/a-look-at-30-other-corporate-logo-redesigns.html

Sesame Street - Smell Like A Monster (Old Spice Spoof)

Here's a very well done advertisement for Sesame Street. Hilarious too!

New Media Technology & Communications Workship Event Recap

Hope you guys had a good holiday. The cupcake is the one given to the winner of the Mktsoc Challenge.. "Marketing Society is sweet" His name is Greg... he's one of Kris's freshmen :-) woo Midtown! Anyway, here are the minutes and photos from the meeting

~Natan TV came in to speak. Told us a little about his start up company. Natan is currently a Senior in Steinhardt

~Got an interview with Jesse Eisenberg, the main character from "The Social Network"

~A little bit obsessed with TV

~Has had major connections with P & G, Philo, Bain and Company, etc.

Also, this weeks challenge for Loreal is... List your three favorite Loreal products under the link that the Marketing Society posts and the winner will receive a pastry from Au Bon Pain. Also, change your status to "The Marketing Society is Glamorous" and tag The Marketing Society.

Top Twitter Trends This Week

I don't personally Tweet but I often wonder about what I would say if I had a Twitter account. Here's a look at what people are actually tweeting about. (Courtesy of Mashable)

Top Twitter Trends This Week: 10/2 – 10/8

---

Rank	Topic	Top Index This Week	Intensity	Description
#1	Brazilian Election	3	1	The Brazilian general election was held Oct 3, 2010. Marina Silva, the Green Party candidate running for the presidency, had her own hashtag (#marina43) and was the most popular by tweet volume. Dilma Rousseff took over 46% of the actual votes cast, Social Democrat Jose Serra got 32%, and Marina Silva scored 19%. Since no one candidate garnered above 50% of the vote, there will be a run-off election at the end of the month.
#2	Glee (TV Show)	1	2	The character Finn, on the TV show Glee, saw a Jesus impression burnt into his grilled cheese on the October 5th episode, thus the episode name "Grilled Cheesus."
#3	NFL	1	2	The most discussed news from the world of Major League Football was Randy Moss being traded from the New England Patriots to the Minnesota Vikings.
#4	Nobel Prize	1	2	The 2010 Nobel Prizes were announced this week. People most discussed Mario Vargas Llosa, the Peruvian writer, who won in the field of Literature, and British physiologist Robert Edwards, who won the Nobel Prize for medicine for his work on the development of human in-vitro fertilization (IVF).
#5	Dutch Politics	1	1	The Dutch Christian Democrats (CDA) formed a coalition with the Dutch Liberals (VVD) and with formal support of the Geert Wilders’ Freedom Party (PVV) in an effort to form a minority government.
#6	Fan of a Fan Remix	1	1	People discussed a leaked remix (featuring Drake, T.I., Fabulous, Kanye West, Andre 3000 and Rick Ross) of Chris Brown’s hit song "Deuces," from the Fan of a Fan mixtape.
#7	MLB	1	1	Philadelphia Phillies pitcher Roy Halladay threw a no-hitter against the Reds in the National League playoffs.
#8	Twitter	2	1	People continued to tweet about Twitter.com’s new design.
#9	106 & Park (TV Show)	1	1	The BET live music show 106 & Park celebrated 10 years on the air this week with an anniversary special.
#10	NBA 2K11	4	1	2K Sports’ latest title NBA 2K11 was released this week, with people lining up at Gamestop to grab the game at midnight.

New Media Technology & Communications Workshop with Natan.tv!

Advertising Week Recap!

Last week was Ad Week and I had the pleasure of attending! For a brief recap of my experience read my post in Business Casual!

<3 Amy

Who Does What Online?

Have you ever wondered what your generation does online more than any other generation? Well this infographic will clear that up, along with many other questions.

To find this infographic, along with 59 other interesting infographics, check out 60 Creative Examples of Infographics.

It's not too late to join The Good Project!

MONDAY, SEPTEMBER 27
12:30-1:45PM
UC 25

It's not too late to be a part of The Marketing Society's newest initiative for social change. We're working on a campaign for the Djoniba Drum & Dance Center focused on social media and PR. This week we're forming smaller committees based on goals we outlined last week and formalizing our marketing plan. See you there!

Mktsoc Scavenger Hunt Event Recap

Mktsoc Scavenger Hunt Event

Wednesday, September 15, 2010

Group members were automatically divided into groups of 4-6. Those who came late were a new group.

Members were then released into the city to perform a Scavenger Hunt.

Winners were given one membership point and access to food first.

Clues included:
1.) Live Young
2.) Find the Global Headquarters of a leading marketing research company
3.) Go Forth
4.) Find a place around campus that gives discounts to NYU Students
5.) Rule the Air
6.) Find a place around campus that has a four square promotion
7.) Looks do Kill
8.) Find an example of guerrilla advertising