Subway Parties

The Ministry of Sound, a London nightclub and record label is taking subway advertising to a whole new level.

In promoting o2, the New Years Eve event, the group has decided to glam up the subway (or as they call it, the "tube") experience for London's Jubilee line, infusing the train with branded creative and a party atmosphere.







It's a little overwhelming but it is certainly more interesting than the typical ad subway experience we're used to.

Twitter 360: Bordering Reality

Today, in my IT class a group talked about augmented reality, where images flat images are given dimension and interactive capabilities through new technologies when looked at through a webcam or camera phone. I thought it was pretty mind blowing, so I went searching for more info.

ARvertising news is a blog dedicated to augmented reality (AR) marketing. Check it out. Their latest post talks about Twitter 360, which is a new application for the iPhone 3GS. This app lets you actually visualize your Twitter friends who are in your nearby environment using the AR technology of the iPhone camera.

Pretty cool.

Mr. Youth Event Recap

Event: Mr. Youth
Date: Wednesday, December 2, 2009
Location: UC-19

Social Marketing Agency
Mr. Youth is “a new breed of agency that develops and executes social marketing strategies that engage audiences, start conversations and power movements.”

Consumer 2.0
“A new consumer mindset that has been fueled by social technologies and communications”
Mr. Youth tries to reach digitally-connected people, such as college students and young moms, through word of mouth, social interactive and experimental channels.

Mobilize Network of Ambassadors
With brands, consumers want to have a voice and want to be heard. They want to participate, and Mr. Youth will open the door for them. One way is through the technology platform RepNation. Some campaigns include: Victoria's Secret PINK launch, Kotex: What Fits U Experience, and Pepsi Max.

In which marketing makes the world a better place...

In observance of World AIDS Day...
Via Adland

AIDS - erase it - (1993) :20 (Scotland)

Today, you can make your status red on Twitter with #red (#red and #WorldAidsDay are already top trending items) and you can follow @joinred to learn more.
You can also learn more making Facebook red at the JoinRed facebook page: http://www.facebook.com/joinred complete with a viral video and an announcement of the new partnership with Nike, entitled "Lace Up, Save Lives". 100% of the profits from the sale of the new launch of (NIKE)RED laces will go to the Global Fund and soccer-based programs that help fight AIDS in Africa.

What's in Store This Week

Hope everyone had a fabulous Turkey Weekend! Missed us? Don't worry, there's plenty going on this week.

The Marketing Society's Holiday Food Drive

Bring a canned good to any event this week to help feed the needy this holiday season. Members who donate to the food drive will receive one mktsoc membership point!

Mr. Youth

Wednesday, December 2

12:30pm

UC-19

Through experiential, word-of-mouth and social marketing, Mr Youth creates opportunities for consumers to engage with and get excited about brands. Learn about how Mr Youth uses these innovative techniques to bring brands to life.

Environmental Entrepreneurs Panel

Thursday, December 3

12:30pm

UC-25

Come hear about what entrepreneurs are doing to help save the environment. Speakers include the owner of Think Coffee and the founder of GreenMap.org!

Forgotten Ads: When An Advertisement Lasts Longer Than The Product It Advertised

Hey guys,

This is my first post as a guest blogger and I wanted to make it special. While trying to decide on a topic I remembered something interesting I had once seen on 39th Street and 5th Avenue. I was walking around in Midtown and I noticed a plaque on the side of an HSBC Bank building. Curious as to why there would be a plaque there I decided to read it and learned that on that particular spot there used to be a mansion and barn owned by Dr. John D. Wendel (click here for a picture or here for a brief New York Times summary of the house's history). I would never have guessed that 5th Avenue could ever have been home to mansions and barns and I was shocked to see how New York City has changed since the early 20th century.

Remembering this story, I decided to see if I could find any remnants of advertisements from the past that, for some reason or another, have been undisturbed. The way I saw it, Advertisements would be a great window into the history of New York because by looking at ads we can learn about the people that they targeted. My research led me to an amazing website called "Forgotten NY." The Forgotten NY website has an entire section devoted to advertisements that have never been taken down and have somehow survived for years (some even dating all the way back to the 1890's). According to the site, some of these ads have been around for over fifty years longer than the products that they actually advertised.

An old Kodak ad

Kresge's, shown in this picture, was the original name of the popular discount department store Kmart

I would highly recommend taking a look around the site (Forgotten NY), if only to see just how far marketing in general has come in the last century or so. You may even be surprised by an ad for something you vaguely remember from your childhood!

I just want to end off by saying that I hope you enjoy this journey through time as much as I did and stay tuned for more posts in the future.

This Week...

TUESDAY: Seth Godin: Leadership, Marketing, & Making a Difference

12:30pm

KMEC 2-60

Come hear from Seth Godin, the best-selling author of Permission Marketing, All Marketers are Liars, and Purple Cow, founder of Squidoo.com, and renowned speaker on marketing ideas in the digital age. RSVP now at sternEEG.com/godin.

TUESDAY NIGHT: Anonymous Professional Panel

6:30pm 

KMEC 1-70

Ask questions and get answers! Have your questions answered by an anonymus panel of senior-level speakers from some of the most successful companies in the world. The panel will include accounting, finance, consulting and marketing professionals. To RSVP or submitt questions, email uswib@stern.nyu.edu.

WEDNESDAY: Microsoft: Rich Media and In-game Advertising

12:30pm

LC-25

Join us to learn about Microsoft Advertising, a division of Microsoft, which uses innovative techniques to help advertisers reach their target markets in meaningful ways. Find out how Microsoft uses In-Game advertising and Rich Media to help brands get ahead in the game.

Call to Order Your Weezer Snuggie Today

They're not lying. Weezer is promoting its latest album using the Snuggie. Their infomercial, which topped the viral video charts, offers the ultra-soft Weezer Snuggie for just $29.99. As a special bonus, you'll get their new disc, "Raditude," a $15 value, free!

The band mentioned this idea late spring, where it got some buzz on music blogs. The offer debuted at the beginning of the month.

Order yours now!

Search Engine Marketing Event Recap

Event: Search Engine Marketing
presented by:
Caroline McKeon, Rosetta and Sarah Hu, Razorfish
Date: Wednesday, November 11, 2009
Location: UC-19

Reminders:
1. E-Board Buddy Program: If you signed up for it, you should receive an email by tonight
2. Marketing Society Challenge: Participate to receive points towards gold member status!

Search Engine Marketing 101
How does SEM fit into marketing mix?
• Because SEM is still a relatively new technology, companies often overlook the value it can add to their overall marketing programs. However, they are slowly starting to realize how targeted SEM is, and are willing to invest more funds in it!
• Business media mix can include display/SEM, print, social media, and TV.
What is SEM/Pay per Click?
• A method of advertising on the web by bidding on the terms and purchases that define one’s product or services. If the bid is accepted, the advertisement will be displayed in the sponsored listing portion of the SE result page.
Why invest in SEM?
• BETTER CUSTOMER EXPERIENCE! HIGHER RETURNS! ABILITY TO QUICKLY REACT TO CONSUMERS’ BEHAVIOUR!
• Targeting: Ads are shown only to people who want your product/service
• Messaging: Relevant to queries; ability to quickly update based on performance
• Redirecting: specific landing pages based on their search; leads to higher conversions
• ROI: only pay for ads when consumers click; higher conversion rates due to targeted copy; landing pages; better return on investment
• Feedback: know what consumers deem attractive based on ad copy performance; view user’s search queries to determine search behavior; react quickly to change promotions
• Positioning: Display your ad at the top of the search results page; determine how consumers view your company when competitors are present
How does SEM work?
• Develop a list of keywords that users might search for
• Organize similar keywords into ad-groups
• Group like ad-groups together into a campaign to control the budget & set targeting options
• Keywords / Text Ads / Landing Pages
• Keyword bid + Relevancy
Ad copy testing
• Helps identify the edge that will drive more qualified clicks and conversions from search engine traffic
• Advanced techniques, like dynamic keyword insertion, and strong calls to action help drive strong CTR’’s and often help reduce overall click costs
Geo-Targeting
What do SEM associates actually do each week?
• Spend about 60% of the time dealing with client requests and only 40% on actual campaign optimizations
Why they love their jobs
• Client interaction at a very early stage
• Ability to control & spend millions of dollars by ourselves
• Seen as a “subject matter expert” by those around you, and get to field questions from all levels
• Because the industry is still small, you get to meet/know a lot of people

For speaker contact information please contact us mktsoc@stern.nyu.edu

The Art of the Trench

As an advertising intern for Louis Vuitton, I constantly recognize the relevance to and significance of print advertising for the luxury fashion sector. Nonetheless, I am always intrigued by the newer, alternative marketing strategies presented by members of this specific industry.

There's been a lot of press coverage (every publication from NY Times, which focuses heavily on current Burberry financials if you're interested, to Wallpaper Magazine to personal blog networks) about the new online campaign Burberry launched today. Art of the Trench which includes the microsite artofthetrench.com and social networking applications like Facebook connect focuses on Burberry's origins and ultimately differentiating product (the Trench).

Visitors are greeted by an artfully arranged collection of images of people in Burberry trench coats which they can then filter through depending on their viewing preferences (such as Popularity, Gender, Styling, Trench Colour, Weather, etc). The first of the series was photographed by Scott Schuman, aka the Sartorialist.

But the marketing experience isn't purely about looking. You're welcome to submit your own photo, comment on other photos and connect with Facebook. This reflects a growing trend towards digital social engagement among larger brands and companies. Blackbook Magazine actually acknowledged the "limiting" nature of it, bordering criticism. While featured product and user engagement could be increased, I think Burberry's focus on its key differentiating product was a wise choice.

The microsite also includes a thorough and informative section on the History of the Trench, complete with vintage Burberry ads, educating consumers about the timelessness of the product. This could not have been provided so well through any other medium besides online. Not only digital but allow one more visual flexibility at a lower cost, but it also provides greater ease of use and more accessibility/reach.

In addition to being both beautiful and educational, the overall campaign seems to execute a well orchestrated balance between luxury aspiration and inclusiveness.

The campaign is accompanied by a YouTube video spot:



Share your opinion on luxury brands and social networking by responding/commenting here for The Marketing Society challenge!

Twitter, Brands, Search Engines

We've all become aware of the power Twitter has in creating brand value. After all, 1 in 5 tweets mention brands and products (Fast Company, 9/15/09).

So in addition to being increasingly more popular as a social network site, Twitter is also dominating the branding world. But let's add another marketing layer to that--Search Engine Marketing.

A study released Thursday [11/5/09] found that nearly half, 48 percent, of people who saw a brand’s name on Twitter went to a search engine to look for the product, compared to 34 percent on any social network, according to MediaPost.
The study was performed by Performics, the marketing arm of Publicis Groupe's VivaKi Nerve Center, and ROI Research, an analytics and technology firm. Performics Marketing Senior Vice President Michael Kahn will present the findings of this study at Ad:Tech today.

Clearly Twitter is not only proving relevant to brand invigoration, but also in driving people to search engines, where consumers are left to be marketed in another way. People visit search engine sites fairly frequently as is. This, fueled with the additional influence of Twitter, reveals the dominance of search engines, and how their power cannot be ignored. I'm looking forward to learning more about the role search engines play in marketing at Wednesday's speaker event (see the previous blog post for details!).

I always love seeing how different marketing channels intersect and interact.

Wednesday: Razorfish AND Rosetta

WEDNESDAY, NOVEMBER 11

12:30pm 

UC-19

SEM is continually changing the marketing landscape. From search giant Google or newcomer Bing, SEM is crucial to any campaign's success. Some new developments include launching real-time and music search services. Come learn about other SEM trends from these two top agencies and past MktSoc Presidents Sarah Hu and Caroline McKeon!

Frog Design Recap

Thanks to those who came out to our Frog Design event. For those of you who couldn't attend, the minutes are followed below:

Event: Frog Design
Date: Wednesday, November 04, 2009
Location: UC-19

Reminder:
1. E-Board Buddy Program
2. Guest Blogger---email Amy or Alex (check the website for their email addresses)

Branding: recognition, identity, communication
- All about how you can be perceived as the only one that do what you do
- Make competition irrelevant (to compete: “competere” means “to seek together”)

“I want Bob Dylan songs” –Steve Jobs
Bob Dylan songs are associated with counter-culture and longevity
Led to the development of Apple Macintosh

Markers need to learn the language of design

1. Brand as business concept
“Over time, certain brands came to connote quality. They provide a measure of insurance.”
Success is no longer being determined by name, but rather by performance of the business concept

Brief History
1770: Josiah Wedgwood
Catalog of pots; people know exactly what they want -> quality control becomes necessary
Led to Specialization
1893: Aunt Jemima
Personality was associated with brands
1908: US Industrial Revolution
Focus on product functionality
1940s: General Electric & General Motors
1965: TV
Marketers could reach 85% of viewers through three channels
1984: Apple Computer
1988: Philip Morris & Kraft
Brand was linked to the financial value of companies
Philip Morris paid 6 times the book value of Kraft
Late 90s: Starbucks
The experience
Early 2000s: Bugaboo
Performance of the product
Early 2000s: Apple iPod
The product sells itself
Late 2000s: Apple
Marketing success of a product needs to be built into the product development phase
That’s why you need to think like designers when you’re designing a business model
“The entire business concept is the starting point of brand strategy, rather than a product or service itself”
2007: Monocle
Multi-platform magazine
Pay double for subscription: WHY?
-You pay for premium content that other people don’t have access to
-Team up with manufacturers of high-end products
-Specifying the quality standards

2. The expectation gap
Ex. Darth Vader, Shining
Turning point/ Punch line: unexpected yet logical because it links back to where the joke started
Creative insight works the same way (linear narrative)
“You can’t dig a hole in a different place by digging the same hole deeper

3. Design tools

Conclusions:
Our focus needs to be at the business concept/model. Marketing needs to start at new product development. Marketers must be designers.

Coming Soon to a Deli Near You

It’s impossible to avoid advertising. Walk down the street, and you’ll pass a few billboards. Hop in the subway, and you’re surrounded by walls of ads. Advertising is there whether you’re watching television, reading a magazine, listening to the radio, and soon—when you grab that deli sandwich for lunch.

Mediacy, a Print and Out of Home agency has just launched a new division-- "Brandwrappers" where companies can advertise on sandwich wraps and the like. Apparently the cost is rather low-- less than 10 cents per wrap. Of course, one should also consider how many people these ads are reaching. Unlike the coffee sleeve which seems to have more of a public visual presence, the brandwrap's life span and capacity for impression is still a little unclear. I'll be looking out for ROI for this type of media buy and how popular this out-of-home advertising becomes.

In the mean time, grab yourself a sandwich and enjoy your ad-free wrapper while you can.

Want Your Thoughts to Appear [Here] ??

Become a Guest Blogger!

Spot a great ad? Want to share insight on the industry? Have an international perspective? Talk about it on this blog!

Email Amy or Alex if you''re interested.

This Week: frog design!

WEDNESDAY, NOVEMBER 4
12:30pm
UC-19

Come learn about Frog Design, the first design company for Apple Computers, and how design plays a huge role in the marketing of products and services. Learn more.

Kentucky Grilled Chicken

I was in Times Square the other day and spotted these billboards for KFC...or should I say KGC.

I guess KFC is picking up the whole "healthy eating" thing. The campaign encourages consumers to "Unthink" and join the KGC (Kentucky Grilled Chicken) Grilled Nation Movement. The billboard in Times Square has a ticker keeping track of the number of KGC members. Check out the KGC website and connect through Facebook, Twitter, and YouTube.

Can I get a biscuit and some mashed potatoes with that?

ICC Halloween Fair TODAY! Ogilvy TONIGHT!

TODAY!

ICC Halloween Fair & MktSoc T-Shirt Pick-Up

WEDNESDAY, OCTOBER 28
12:30pm -1:45pm
@ 3rd Floor, Tisch Hall

Get to know members of The Marketing Society E-board, find out what we've got in store for this semester, and learn about other Stern clubs you can join.

Also, the t-shirts are in! If you ordered a MktSoc t-shirt, stop by the ICC Halloween Fair or contact mktsoc@stern.nyu.edu to schedule a time to get it.

---

TONIGHT!

Ogilvy & Mather

WEDNESDAY, OCTOBER 28
7:30pm - 8:45pm
@ Wasserman Center, Presentation Room A

Calling all brainiacs, mavericks, artists, entrepreneurs, innovators and chameleons! Meet with Ogilvy representatives to learn more about the company and current opportunities. Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY).

Come learn more about the following opportunities:
SENIORS: Ogilvy NY Associates Program >>
JUNIORS: Ogilvy NY Summer Internship Program

Jeffrey Group Meeting Minutes

Thanks to those who came out on Monday for our event co-sponsored with EEG where Chairman and CEO of The Jeffrey Group, Jeffrey Sharlach, discussed his entrepreneurial venture into the world of ad agencies and how his company came to be one of the leading agencies in the U.S.

Event: Jeffrey Sharlach, The Jeffrey Group
Date: Monday, October 26, 2009
Location: LC-25


-Brief Introduction of the Jeffery Group:

-When Jeffrey moved from New York to Miami, Jeffrey Group was first based in his apartment. The Miami Office was focused on reaching consumers in Latin America; it had a very profitable business and had big clients, such as Lycos, which was Yahoo's major competitor at the time.
-In 2001, however, the Tech Bubble burst, and the Argentinian economy collapsed, requiring the Jeffrey Group to lower costs by reducing human capital.
-The company then shifted its focus to the US Hispanic sector in 2004. Jeffrey stepped down, and introduced new leadership to the company.
-Jeffrey Group has its largest office in Brazil, since Brazil and Mexico are the "gateways" to Latin America.
-Competition is limited in Latin America (thus lots of opportunities!), but the US Hispanic sector is very fragmented. A new challenge for the company is to think about how to integrate the second and third generation Hispanics into its campaigns.
-Currently, Jeffrey Group's biggest client is Diageo, a liquor company that owns Johnny Walker, Smirnoff, and many other brands. Other clients include Coca-Cola, T-Mobile, Airbus, and American Airlines.

-Followed by Q&A Session

More about The Jeffrey Group at http://jeffreygroup.com

Halloween Ads

Essentially an online advertising archive and discussion community, Ads of the World serves as a great resource.

In the spirit of Halloween, I thought I'd direct your attention to a new ad:


(For full ad image, click here)

"Celebrate Halloween with Guinness. October 31st."

Advertising Agency: Tempo Advertising
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Photographer: Valeriu Catalineanu
Other additional credits: Mr. C & Diana Stancu
Published: October 2009

It's got an average rating of 7.3/10, with 79 votes. How would you rate this ad? Do you like the eerie tone the colors convey? Do you hate the idea of car keys next to an alcoholic beverage?

For more Halloween ads, you can check out the collection at Coloribus, another ad archive site here.

This Week's Events!!

The Jeffrey Group

MONDAY, OCTOBER 26
12:30pm 
LC-25
Chairman and CEO of The Jeffrey Group, Jeffrey Sharlach, will be discussing his entrepreneurial venture into the world of ad agencies and how his company came to be one of the leading agencies in the U.S. Learn more.

ICC Halloween Club Fair & T-Shirt Pick-Up

WEDNESDAY, OCTOBER 28
12:30pm
3rd Floor Tisch Hall

Get to know members of The Marketing Society E-board, find out what we've got in store for this semester, and learn about other Stern clubs you can join.

Also, the t-shirts are in! If you ordered a MktSoc t-shirt, stop by the ICC Halloween Fair or contact mktsoc@stern.nyu.edu to schedule a time to get it.

Portfolio Workshop & Resume Review Recap

Portfolio Workshop & Resume Review

Professional Portfolio
Q. What is a professional portfolio?
A. Collection of examples of your best work organized in a binder/book/portfolio
Q. Why is it important?
A. Cmoc’s fourteen-minute interview story!
Q. What do you include?
A. Hardcopy of PowerPoint Presentations, mock-ups, projects, contests, certificates, articles, resumes, etc...Anything that visually represents your accomplishments
Remember to collect your work from internships, too, but be careful with revealing technology, client name, etc

Interview Tips
-Know your portfolio
-Leverage it when answering questions
-Bring it up, and show it off! It can leave a lasting impression
-Keep your pieces in chronological order as much as possible
-Keep it updated

NYUeVita:
Online source that allows you to:
-Chart your academic and co-curricular skills
-Record your leadership development throughout your college years
-Evaluate skills you’ve gained and accomplishments you’ve made
-Understand and explain your strengths and weaknesses
-Refer to the newsletter for detailed instructions on signing up for NYUeVita

Resume
-Highlight your: communication, creativity, critical thinking, leadership, social responsibility, teamwork, technical, scientific, and social networking skills!
What to include?
-Academic work
-Involvement in clubs and organizations
-Community service activities
-Internships
-International experience (your study-abroad experience: remember to get involved while you study abroad)
-Relevant accomplishments
-Interests matter---show how you’re unique!
-Be brief
-Be creative: 99% of resumes look the same...make yours stand out (add color, etc)!
-Examples of creative resumes
-Think outside the box, but keep in mind what kind of job you’re applying for

iDon't

You have all seen the Mac vs. PC ads. A few weeks ago, in my Intro to Marketing class we discussed the effectiveness of these ads, and how (or if) it changes consumer attitudes on brands. The responses seemed somewhat mixed.

Verizon decided to take on a similar criticize-the-competition (in this case, the iPhone) method with the Droid. Check out the iDon't commercial for the Droid Does campaign



This commercial/youtube video uploaded by DroidDoes has already received867,857+ views, 1,790 ratings with an average of 4 out of 5 stars, and over 1500 comments within the past 3 days.

Thoughts? iLike or iDon't?

Get Those Resumes Ready for Wednesday!

Portfolio Workshop & Resume Review

WEDNESDAY, OCTOBER 21
12:30pm 
UC-19

Professional portfolios are an invaluable tool that can help give you the edge you need in an interview. C-moc & Cristina will be presenting some tips on how to start your digital or hard copy portfolio. Bring your resume and get it reviewed by out senior e-board members!

The Fun Theory

To continue in the spirit of this week's speaker event that featured the viral marketing company, Oddcast, I thought it appropriate to share with you a new viral campaign that I particularly liked.

VW and ad agency DDB Stockholm recently launched "Rolighetsterorin", otherwise known as "The Fun Theory". The campaign focuses on how to encourage people to see how much fun acting environmentally responsible (and ultimately purchasing environmentally friendly cars) can be. Through a series of videotaped experiments, we can see how fun can influence behavior. The campaign has received enormous publicity. For full statistics on number of views per video, trending on twitter, global reach, etc. you can click here.

Some of the videos from the campaign are followed below:

Piano Stairs

• 1.2 million+ views in 4 days
• 66% more people chose to take the stairs
  

The World's Deepest Bin

• 88,000 views in 4 days
• 72kg of rubbish in 1 day
• 41kg more than nearby bin
  

To learn more: http://thefuntheory.com

L'Oreal Brandstorm Event Recap

Thanks to those who came out to the L'Oreal Brandstorm Event today.




The minutes are followed for those who could not make it:

Loreal Brandstorm Event:
About Loreal
- Loreal is a consumer packaged good company created in 1909 focused solely on beauty products.
- Loreal is a Global company with 23 global brands (17.54 billion euros in sales)
- Loreal’s 6 elements:
- Unique expertise in beauty
- Science of beauty: founded by a chemist. R&D is unique to its core.
- Strategic portfolio of brands: professional product division (distribution is important), consumer products division, luxury products division, active cosmetics, the body shop
- Global or nothing: Loreal wants to be recognized all over the world. Reach consumers internationally and create consistent products.
- Our people: Loreal cares a lot about its employees. Loreal has various training programs and events to keep employees happy.
- Commitment to Sustainability: Loreal finds ways to give back to society by reducing waste. Loreal wants to be an environmentally responsible and a socially ethical company.
- Loreal Day – 100 years since Loreal was founded.
- Opportunities for Juniors and Seniors: No traditional on campus recruiting
- A Taste of L’oreal: bring candidates to Loreal office for the weekend. Meet executives and do a case study.
- Brandstorm – case competition
- Both are two ways for recruitment. Winners of the competition will have a chance to intern at Loreal during the summer. (10-12 weeks based in NYC)

About Brandstorm
- Develop an original concept in coherence with brand values.
- Since its creation in 1993, more than 3700 people have competed.

Who can play?
- Undergraduate students with an interest in marketing enrolled in Junior and Senior.

Prizes
- International Finals: 1st prize: 10,000 Euros for a trip to wherever you want, 2nd: 5,000 Euros, 3rd: 2500 Euros
- Best communication campaign prize: the best communication campaign will be awarded by the Ad Agency.

How to play?
- Form a team of three and submit pre-case by registering online at www.brandstorm.loreal.com

- Imagine what would be the new beauty product range for men for DIESEL if it were not a fragrance. It could be anything.

Pre-case
- Analyze the market: analyze the status of DIESEL and any other two brands. Define market, understand consumer, identify trends
- Analyze DIESEL
- Propose your product solution: What kind of product range would you launch for your new DIESEL franchise? What would be your target? Present briefly both your new franchise and product range.

Amanda and Natalie talk about their experience on last year’s Brandstorm
- Teamwork is very important.
- Once you are competing on a national level, briefing needs to be professional.
- It’s really about the creativity and concept.
- You are paired with a marketer and meet executives. You can actually use what you learned in the classroom.
- After campus finals you can get help from professor Sunder Narayanan.
- It’s your product. Believe in it and be passionate about it.

For questions or finding teammates email Amanda: aap338@stern.nyu.edu

Register online at www.brandstorm.loreal.com

Schedule
- Campus presentation: 10/15
- Registration deadline: 10/22
- Pre-case study deadline: 11/2
- Finalist announced: 11/6
- Campus finals: 12/8
- National finals: 4/9
- International finals: June 2010

L'Oreal Brandstorm Event Today!

THURSDAY, OCTOBER 15
12:30pm
UC-24

Calling all Juniors & Seniors: come learn about the 2010 L'Oreal Brandstorm case competition. NYU is the reigning USA champion, so you could be the next team that travels to Paris to represent the USA in this amazing international competition! Co-sponsored with EEG and USWIB. Learn more.

Oddcast Event Recap

Thank you all for coming to the Oddcast event yesterday! The wonderful Emily Twomey, the company's SVP of sales spoke about viral marketing and showed some of Oddcast's campaigns.

Hope you found it entertaining! But, for those of you that couldn't make it, here are the meeting minutes:

Oddcast Presentation:

• “Oddcast is a viral marketing company specializing in online technologies that open up new possibilities for audience personalization and engagement” (Oddcast).
• FYI, Viral Marketing: “a technique aiming at reproducing word of mouth, usually on the internet or by e-mail, for humorous, political or marketing purposes” (Wikitionary).

 

• Credibility in viral marketing: email from friends is the most effective.
• 70% of viral marketers report increasing awareness.

 

Oddcast Campaigns:

• “Hace Confesar a un Amigo” (Quilmes is a beer company in South America---similar to Budweiser)
• “RoutanBabymaker 300” This application ran for 10 months, and created 3 million virtual Routan babies---roughly equal to how many babies were born in the US during this time period (pretty amazing!).

• Oddcast is in the process of developing a new application for Fox---users will be able to upload a picture and become part of a movie as a character. Then, you can purchase the movie on the website (send it as gifts to friends)---shows the increasing focus on sales. This application will be available within a year.

 

What makes a campaign successful?

• Need to have a creative vision
• Think about how you can engage consumers, and build the necessary technology
• The R&D Department usually extends technology, and the agency brainstorms (ideas)
• Most successful viral campaigns are integrated into a larger campaign

-       Example: “Trek yourself,” CHEEZ-IT

-       You can send your creation to Facebook, twitter, and other social networking sites

-       Effectiveness: 21,321 “posts and grabbed URLs” 

-      >100% email open rate (people were opening it more than once)

-       Moving away from having one final destination, and placing your destination wherever your target is

 

Developing a campaign

• Eight-week process
• What are you looking for? (Provide guidance, but client show know what it wants to accomplish)

 

More campaigns

• Gillette

-       Every Saturday in the month of November, they would display the users’ pictures on the NASDAQ building and email the pictures of the building.

• M&M’s “Candy Lab

-       Purpose was to increase sales of customized M&M’s

-       Users can look at what their finished products would look like, and order it on the website

• “Get Munked”

-       Created for the movie “Alvin and the Chipmunks”

-       Note the audio work

 

Personalization = viral success

• 41% of user sessions are generated through viral distribution (email, blog, post, etc)
• 30% of sessions end with user creation
• 15% of user sessions end in sharing (35% of this via email)

Love,

mktsoc

Now go "Munk" Yourself!

Pistachios are Sexy?

Even the pistachio industry is relying on sex to generate sales. Their new ad campaign is based on how various personalities crack open a pistachio. The industry is trying to recover from last April's salmonella contamination recall.  Here are some of the photos from the ad shoot: 

Tagline: "A dominatrix does it on command."

Tagline: "Now, Levi does it with protection."

So...go buy pistachios?

This Week's Speaker Event: Oddcast

Oddcast: The Viral Marketing Company

WEDNESDAY, OCTOBER 14

12:30pm
UC-19

Oddcast technologies unlocks new creative possibilities for social media and viral marketing campaigns. SVP of Sales, Emily Twomey, will discuss how her company has created some of the web's most successful viral campaigns. Learn more.

Market Yourself for A Marketing Internship Event Recap

Thanks to those of you who came to our "Market Yourself for a Marketing Internship" Event, co-hosted by the Undergraduate Office of Advising.





For those of you who were not able to attend, the meeting minutes are available below:

10/8/09 Marketing Yourself for a Marketing Internship: Minutes

· Professor Lieberman

o EMT Tracks

o The most obvious are the most difficult to enter

§ Film

§ Television

§ Publishing

§ Music

§ Sports

§ Electronic games

§ Casinos

§ Cruise ships

§ Clubs

o Less Obvious Tracks

§ Advertising Agencies

§ Marketing Companies and PR firms

§ Marketing Consulting

§ Sponsorship companies

§ Web building companies

§ Companies that have tie-ins with E&M&T

o Briefly discusses key skills to have for landing an EMT internship

o Send all requests and questions to Anya at Atakos@stern.nyu.edu

· Professor Green (jgreen@stern.nyu.edu)

o Discussed the many different kinds of marketing opportunities

§ Marketing

· Sales

· Brand management

· Marketing communications

· Marketing research

§ Advertising Agencies

· Account management

· Strategic planning

· Research

· Creative/production

§ Marketing Research

· Project/client management

· Analyst

§ Consultancies

· Project/client management

· Analyst

o Landing a Marketing Internship Tips

§ 3 P’s

· People: Gotta Love em and be curious about them

· Popular culture: understand it, know the trends

· Passion: show enthusiasium/involvement

§ Do Your Homework!

· Know the company

· Know your audience

§ Stay up to date on the industry

· Read marketing magazines like Adage

· Networking: Comment on marketing articles and ask to discuss them with the author

o Don’t leave without another contact! i.e. Do you know who else I can speak to about this?

§ Get digital and Interactive Experience

· Grace from the Wasserman Center

o Resources

§ Explained the On Campus Recruitment Program (OCR)

· Need to sign up for orientation and an interviewing skills workshop

· Feb-April: recruitment for summer internships for juniors

· Now: recruitment for full time positions for seniors

§ Interview Net

§ CareerNet: for immediate hire

§ Stay tuned for emails about career fairs

§ Dec 5^th: Green Jobs Fair

§ Employer Presentations

§ Recruiter in Residence: Learn about the interview process of a specific company and get resume tips from their recruiter

§ Mentor Network

§ Can schedule career counseling sessions

· Cristina Plana and Henry Kim discussed their marketing internship experience

o internships are great to find out what you like and especially what you don’t like

o discussed the pros and cons of working in a large vs. small company

If you have any additional questions about marketing yourself for a marketing internship, you can e-mail us at mktsoc@stern.nyu.edu. We wish everyone the best.

Love,
mktsoc